Mobile App Advertising Services That Turn Scrolls into Installs
You don’t need another agency telling you to “build awareness” or “connect with your audience.” You need to install it. You need users who don’t just tap the ad — they install, open, use, and pay.
Pearl Lemon was built around one simple rule: ads are either making you money or they’re costing you money. That’s why our mobile app advertising services are created to do one thing — deliver measurable installs from users who stick around and spend.
If you’re tired of creatives that win awards but burn the budget, we should talk.
What We Do: Mobile App Advertising Services
Let’s break down what we do, why it matters, and how we fix what most agencies mess up. If you’re a founder, growth marketer, or CMO trying to increase app installs and user activity without wasting money on irrelevant metrics, this is where it gets serious.
User Acquisition via Paid Media (Meta, TikTok, Google UAC, Apple Search Ads)
We don’t just “run ads.” We build funnels backed by performance data that are statistically refined to reduce CPI and increase retention across your actual user profile.
- CPI targeting by platform (iOS/Android split)
- Geo-bid adjustments using predictive ROAS models
- Ad set rotation using burn rate and click-through decay curves.
- LTV-matching creatives based on audience segments
If your last agency was “testing audiences” for weeks without action, we will take action within 48 hours.
App Store Asset Conversion Overhaul (ASO + CRO)
Your app store page is a conversion funnel. We reconstruct it as one.
- Split-testing icons, screenshots, and video previews
- ASO keyword grouping (long-tail vs. high-volume indexing)
- Funnel tightening via shorter, action-first descriptions.
- Metadata setup aligned with Apple’s keyword weighting
If your product’s install rate is below 2%, you’re losing users at the decision point. We fix that.
Pre-Launch Paid Strategy for Mobile MVPs and Beta Builds
Launching a new app? You don’t get a second chance to learn from poor traffic. We’ll build your paid acquisition plan around install intent, not just reach.
- CPI forecasting based on category norms (gaming, finance, fitness, utility)
- Beta user grouping for usability feedback cycles
- Soft launch segments with retention pixel tracking (Day 1/Day 7)
- ASO groundwork using sandbox-sourced data
Stop guessing. Pre-launch is critical. We treat it that way.
Re-Engagement and Retargeting Ads
It costs 4–7x more to get a new user than to reactivate an inactive one. We build positive-ROI retention strategies that keep your current users profitable.
- Dynamic creative delivery based on past user behavior (cart abandonment, session depth, in-app triggers)
- Firebase + Appsflyer + Adjust configuration for event segmentation
- Campaigns using Value-Based Lookalikes on Meta and capped frequencies on TikTok
If your churn rate is hurting CAC recovery, this helps you stop the bleeding.
Influencer-Backed Paid Campaigns
Forget the staged influencer ads with 12 likes. We run micro-creator networks through paid whitelisting to attract installs at your target CPA.
- Creator content licensing for paid placements (Meta/TikTok Spark Ads)
- Budget adjustments based on the audience similarity index
- Payouts based on performance with verified install tracking
You get reach and conversions, not just flashy content.
Custom Attribution Setup + Deep Linking
Your app Marketing dies quickly if you don’t know what’s working. We configure tracking across iOS 17 privacy updates, SKAN 4.0, and Android sandbox revisions.
- iOS 14.5+ SKAdNetwork configuration
- Deep links (OneLink, Branch, Firebase Dynamic Links)
- UTM + campaign merge tags
- Multi-touchpoint tracking with fraud filters
We make sure every ad dollar is accountable, through to retention outcomes.
Performance Creative Production (Motion + Static + UGC)
We don’t outsource creativity. Our in-house team builds what gets results.
- Motion creatives engineered for early engagement and watch-through
- Format variants: 4:5, 9:16, square
- A/B-tested thumbnails to increase CTR above platform averages
- Fatigue prediction via pixel-level heatmap tracking
If your creative isn’t being updated fast enough, you’re losing revenue daily.
Cohort-Based KPI Reporting (Not Vanity Metrics)
Your reporting should give you clarity.
- Retention tracking by cohort (D1, D3, D7)
- CPI vs LTV forecasting by traffic source, geo, and OS
- Reporting at campaign and ad ID level
- Session depth and conversion attribution
We give you answers. Not charts. Not excuses.
How This Solves Your Problems
Let’s be honest: you’ve either wasted money on traffic that didn’t convert, or you’ve held off spending because the data didn’t add up.
We change that in three key ways:
- We lower your CPI using sharper segmentation, faster creative testing, and tighter ASO execution.
- We increase retention by attracting the right users, not just any clicks.
- We shorten payback timelines so you’re not waiting six months to see user spend turn into profit.
Apps that work with us reduce cost-per-install by 20% to 58% within 45 days and double install-to-subscription rates in models based on recurring revenue.
And if we can’t hit those numbers? We don’t pitch you.
Technical FAQs
Yes. We configure SKAN campaigns with custom conversion windows, map install events, and manage privacy thresholds for accurate data.
Yes. We segment creative by intent tiers, use paid search intercepts, and rely on audience suppression with value-based lookalikes to prevent overlap.
Yes. We build attribution across platforms — including event mapping, deep linking, and anonymous cohort tracking for compliance.
We use decay models, track engagement drop-offs, and monitor frequency saturation. We rotate or pause ads once CTR falls 25% below the median.
We split campaigns by keyword match type, refine based on keyword indexes, and apply bid caps aligned with LTV performance.
Yes. We use fraud rules based on time-to-install, velocity, and geo-matching. Suspicious sources are blocked with automated logic.
We start paid campaigns within 48–72 hours post-onboarding. Creative and ASO changes start immediately after brief approval.
You’ve Spent Enough Time Guessing Why It’s Not Working
Let’s fix that. Book your 20-minute session now — and walk away with a practical install plan, or nothing at all. There’s only one thing that matters: are your users making you money? If not, let’s fix it.
