Achieve Early Traction
Our expert growth hacking consultants will show you how to achieve the best possible market fit for your products and get the early traction you need for a successful launch.
Grow Your Market Share
We’ll help you determine what your most promising customer acquisition channels are and optimize them to drive rapid growth for your product or service through our growth hacking SEO services.
Optimize Campaign Conversions
We’ll show you how to sustain your product’s growth by optimizing campaign conversions to ensure ROI and revenue at the bottom of your sales funnel.
What Is Growth Hacking?
Growth hacking. It might sound a little like it’s another throwaway buzzword that marketers use that’s trendy but has no real meaning. While there are lots of terms like that – terms we try to avoid – growth hacking services isn’t one of them.
Growth hacking is simply a broad, umbrella term for strategies that focus solely on growth. Almost any business can benefit from it but it’s especially effective, and important, for young start-ups who need to generate great growth fast but also don’t have huge budgets to devote to it.
The basic goals behind a growth hacking agency, London based, are simple. To acquire as many customers, clients or users as fast as possible on a smaller budget. That’s it. Well, there’s more to it than that, as you’ll discover, but it’s a real, viable practice, not just another bit of made-up marketing shtick.
Who Is A Growth Hacker?
A growth hacker is the person – or people – who brainstorm and execute the lower-cost strategies that lead both to rapid growth and eventual customer retention. Occasionally you’ll hear growth hackers referred to as growth marketers, but that term really isn’t fair, because growth hackers are not just marketers. There’s a lot more to us than that.
A good growth hacker is somewhat obsessive, extremely curious and very analytical. We focus only on growth strategies, things that will grow the business. We are willing to innovate, to hypothesize, analyze and test. And then test some more.
The ideal growth hacking agency London based– and Pearl Lemon can offer you one of those – understands how to identify the best channels to acquire clients, customers, and users, how to set priorities for growth, how to measure successes – and failures – and how to scale growth.
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Growth Hacking In Action
A growth hacking consultant, or a growth hacking marketing agency, follows a pirate code. Well, a pirate funnel anyway. The Pirate Funnel is a framework to divide a company or product to better show you where attention should be focused.
The Pirate Funnel was originally developed by Dave McClure, an entrepreneur and angel investor who founded the hugely innovative 500 Startups. It’s called the Pirate Funnel because its crucial elements – Awareness, Acquisition, Activation, Retention, Referral, Revenue – when used as an acronym spell out AAARRR, which is of course a very pirate-y thing. This is essentially what it looks like.
The Pirate Funnel is also a very fitting term name because great growth hackers, like pirates, don’t follow establishment rules easily and innovate with what they have and what they can obtain quickly and affordably.
The Pirate Funnel has, over the years, been tweaked and tweaked and every growth hacker develops their own version of it and then their own expertise and experience into the mix. It’s an effective place to start however and a simpler way to explain the goals of growth hacking to those unfamiliar with it.
Growth Hacking Strategies
Most effective growth hacking services can be divided into three main areas:
- Content marketing
- Product marketing
- Advertising
Within those three areas all the following lower cost strategies might be used in a growth hacking campaign.
Content Marketing
- Creating valuable, shareable content via blog posts
- Guest blogging
- E books
- White papers
- Webinars
- Podcasts
- Email marketing
- SEO
- Strategic product placement in forums, listings, and marketplaces
- Influencer marketing
- Social media marketing
- Customer/consumer reviews
- Creating FOMO – a fear of missing out – by access to a product appears more exclusive (by using an invitation-only sign-up system for example.)
- Gamifying the onboarding process to make it more appealing, enjoyable and engaging
- Offering referral incentives that benefit existing customers AND the new users they recruit
- Affiliate marketing
Some Of Our Clients
Growth Areas
Pearl Lemon’s Growth Hacking Experts Specialize in these Growth Areas
Customer Acquisition
- Boost your traffic and generate more real leads
- Review, revise and optimize your current marketing campaigns
- Brainstorm new marketing efforts that will engage and excite your target audience
- Help you discover new customer acquisition channels
- Turn leads into actual customers
Optimize Customer Activation
Getting more visitors to your website or landing page is good, but what you need is to get a name – and at least an email address from every new browser’s click. Once they arrive visitors have to be carefully nurtured. This is the first time they are going to get to decide if the value proposition you promised them is real
To help you do this Pearl Lemon’s growth hacking team will
- Optimize the onboarding process
- Effectively automate onboarding communications so you gain conversions while you sleep
- Ensure there are no activation bottlenecks
Retain More Customers
To achieve sustainable growth you need to cultivate a loyal customer base. Customer retention is at the heart of successful sustainable growth and is the very essence of growth hacking.
Our customer retention strategies include
- Comprehensive customer retention analysis
- Brainstorming advanced techniques for pulling customers back to you
- Creating and distributing the effective and educational content needed to keep your customers engaged with your brand and your products.
Generate More Revenue
- Maximize free trail and freemium conversions
- Increase your paying customer base
- Gather and analyze all the essential metrics needed to engage and re-engage customers and decrease churn.
The Pearl Lemon Growth Hacking Difference
If you are not familiar with the Pearl Lemon Group you won’t know that, in 2020, it’s only just turned two years old… And that’s the parent company, Pearl Lemon. Our other divisions are much younger. Yet we’ve won multiple national awards in both the UK and the US, have become a profitable, six figure concern and are still enjoying great growth. All of this is thanks, in large part, to growth hacking.
When you work with the growth hacking team at Pearl Lemon you will be working with the same talented group that created our own growth. This is a team that can not just show you case studies detailing results they have achieved for others – which they can – but continue to practice what they preach every day.
Ready to talk growth hacking with a London growth hacking agency UK businesses love? Contact us today.
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Growth Hacking FAQs
It helps identify scalable and cost-effective strategies to drive customer acquisition, retention, and revenue growth quickly.
Techniques include A/B testing, viral marketing, content marketing, and leveraging social media to create buzz around your brand.
Yes, growth hacking can be tailored to fit various business models, from startups to established companies looking to accelerate growth.
We track metrics such as user acquisition, conversion rates, and customer engagement to evaluate the effectiveness of growth hacking strategies.
Absolutely! Growth hacking can complement traditional marketing efforts by introducing innovative tactics to drive faster results.
