Google Ads for Business Services
Let’s be blunt. If your business isn’t showing up when someone searches for what you sell, then your competitor is. It’s not theory. It’s how Google Ads works. And Pearl Lemon helps businesses like yours pull those missed clicks back into your corner, where they belong.
We’re not here to impress you with fancy talk. We’re here to do one thing: run profitable campaigns that put money back in your pocket. That means real return on ad spend, not hollow impressions. We specialize in Google Ads for business, focused on conversion-based paid search, exact bidding, audience breakdowns, and campaign structure planning.
You’ll know exactly where your spending is going. No unnecessary details. Just numbers that make sense. We handle everything—from campaign design to keyword targeting and tracking conversions.
Let’s break it down.
Our Services: Google Ads for Business
Whether you’re a local shop or national service provider, here’s how we take your Google Ads from expensive guesswork to steady results.
Full Campaign Build & Audit
We don’t “launch and hope.” We run a full audit (or create from scratch) that includes:
- Keyword grouping by intent: high commercial keywords vs. research terms
- Funnel-stage segmentation: TOFU/MOFU/BOFU targeting
- Competitor ad breakdown: keyword gaps, ad creative ideas, impression share loss
- Search term removal to cut waste
- Account layout separating branded/non-branded, cold/warm traffic
This isn’t about stuffing keywords. It’s about matching intent to generate real leads.
Advanced Keyword Research and Mapping
We use tools like Ahrefs, SEMrush, and Google’s Keyword Planner—but we take it further than most PPC providers:
- SKAG (Single Keyword Ad Group) testing for top terms
- Negative keyword use to reduce waste by up to 40%
- Tracking metrics like impression share, Quality Score components, and CPC fluctuations
- Testing match types: exact, phrase, broad modifiers—mapped by device, time, and location
Every click should earn its spot.
Conversion-Based Ad Copy & Extensions
Writing a good ad isn’t about sounding clever. It’s about matching what the user needs when they search. That means:
- High-CTR headlines (benchmarked against top 5 competitors)
- Split-testing RSA vs. ETA formats
- Callouts, sitelinks, and structured snippets that screen out bad-fit traffic
- Asset groups grouped by conversion likelihood—not just looks.
A 1% CTR lift on a £2 CPC campaign can mean big savings over time.
Landing Page Alignment & Quality Score Fixes
Most wasted ad spend happens not because of the ad—but because of a poor match with the landing page.
We fix:
- Low Quality Scores (we aim for 8–10 on ROI-driving terms)
- Slow mobile speeds
- Message mismatch (keywords not repeated in headline or body)
- Form drop-offs are tracked with session replay.s
Google rewards relevance with lower CPCs. We make that happen.
Budget Control & Bidding Strategy Planning
We don’t let Google’s automation run your budget off the rails. We apply:
- Manual CPC bidding for full control (testing automation after enough conversion data)
- Dayparting to target top hours
- Geo-targeting to lock in high-performing regions
- Budget pacing and bid adjustments by device/location
The aim: pay only for what works, and cut what doesn’t.
Ongoing Management & Data Reporting
If your last agency only emailed once a month with vague “you’re doing great” reports, you’ll see the difference here.
We provide:
- Weekly reports: CTR, CPC, CPA, Conversion Rate, Impression Share, QS breakdowns
- A/B testing plans for ads and pages
- Heatmaps and scroll tracking to find funnel issues
- Conversion tracking setup across the full customer path
We focus on data. We track everything, down to the click.
Shopping Ads & Merchant Center Setup
Selling physical products without Google Shopping done properly? You’re leaving sales on the table.
We manage:
- Merchant Center setup and product feed tuning
- Title & description rewriting for query alignment
- GTIN, MPN, and schema tagging for approval and exposure
- Rules to fix disapprovals without manual fixes
- Segmenting by product type, brand, and profit level
Most agencies let Google guess your feed. That’s how you waste budget. We build feeds aligned with how buyers search.
One DTC brand added £18,000 in sales in 30 days after a Shopping campaign rebuild, without extra spend.
YouTube Ads (Video) Campaign Management
Done correctly, YouTube ads often outperform display campaigns in post-view conversions, especially for B2B and high-ticket offers.
We handle a full YouTube campaign strategy:
- Cold traffic targeting by in-market/custom intent
- Retargeting based on video engagement
- Ad sequences for mid-funnel progression (awareness > interest > action)
- Filtering placements to block irrelevant, low-return conten
- Video script consulting to match keywords and emotional messaging
We also track Brand Lift and segment by watch time, placement, and device. This isn’t about “going viral.” It’s about generating clicks that convert.
A service provider got 11 solid sales calls from YouTube at £22.10 per lead—with a 36% close rate.
How Our Google Ads for Business Services Fix Common Problems
Problem: “We’re getting clicks, but no leads.”
Cause: Your keywords are attracting the wrong type of visitor.
Fix: We separate commercial from research terms, use SKAGs, apply negative keywords, and redesign your ad groups. We cut CPL by 28% using this for other service clients.
Problem: “We’re spending too much.”
Cause: Overbidding, loose matches, or low Quality Score.
Fix: We rebuild your groups with closer keyword themes, block waste terms, increase QS, and adjust bids. One retail client dropped CPC by 43% in 6 weeks.
Problem: “We’re getting leads, but they’re junk.”
Cause: Broad match keywords, weak ad screening, or wrong landing message.
Fix: We rewrite ads to repel time-wasters, add callout pricing qualifiers, and segment the landing experience. One SaaS firm doubled its lead-to-sale ratio from 9% to 21%.
Frequently Asked (Technical) Questions
Depends on your funnel and spend level. Most accounts hit performance shifts after 30 days of steady traffic and 30+ monthly conversions.
Yes. We sync with HubSpot, Zoho, Salesforce, and others. We use GCLID and import offline conversions, so you’ll know what ad led to a sale.
We begin with manual CPC for waste control, then move to Target CPA/ROAS once conversion data builds. No automation until the model can learn properly.
Only after separating branded from cold traffic. Otherwise, it’s just brand retargeting in disguise.
Primary metrics: CPA, ROAS, conversions, impression loss, and click share. Secondary: CTR, QS, bounce rate, and session time.
Get a Google Ads Strategy That Doesn’t Burn Cash
If you’re done wasting money, dealing with big promises and small results, or just want clarity on your numbers, click below. Let’s examine your current setup and show what’s possible when your Google Ads are finally working right.
