Have you always wondered how to make the most out of Pinterest?
You’re not alone. Pinterest has grown far beyond a platform for DIY projects and recipe ideas. Today, it stands as one of the most powerful tools for visual discovery, community building, and brand engagement—especially for businesses that understand how to use it strategically.
Unlike other social media platforms, Pinterest is designed for users to curate content that speaks directly to their tastes, needs, and aspirations. Whether it’s planning a dream wedding, redesigning a home office, or building a skincare routine, users can pin, save, and organize content that inspires them—all in a way that feels personal and purposeful.
That’s exactly where brands come in.
Pinterest offers a unique opportunity for businesses to inspire audiences with high-quality content that gets saved, re-shared, and often leads directly to purchase decisions. By appearing in a user’s feed at just the right moment, brands can influence lifestyle choices, shopping habits, and brand loyalty—all without being overly “salesy.”
Why Brands Should Use Pinterest
Pinterest isn’t just another social media platform—it’s a visual search engine that drives high-intent discovery and long-term engagement. While Instagram and TikTok are great for trends and short-term exposure, Pinterest is where ideas live longer, circulate wider, and convert more consistently.
Here’s why your brand should be paying serious attention to Pinterest:
1. Pinterest Users Have Purchase Intent
Pinterest users aren’t just scrolling—they’re planning. Whether it’s a future trip, a seasonal outfit, a kitchen remodel, or a weekly meal plan, they’re actively searching for ideas they intend to act on. In fact, 83% of weekly users have made a purchase based on content they saw on Pinterest.
That means your content isn’t just being viewed—it’s being used.
2. Evergreen Content = Long-Term Traffic
Unlike Instagram or Facebook posts that disappear from users’ feeds within hours, Pinterest pins have a lifespan of months (even years). Great pins continue to be discovered, saved, and clicked over time, giving your brand ongoing exposure and referral traffic from a single well-crafted post.
3. Strong SEO Capabilities
Pinterest functions more like Google than Instagram. Every pin, board, and description is searchable and indexable, both within Pinterest and on Google.
This gives your brand double visibility:
- On Pinterest search
- On Google image and web search results
Strategic keyword usage on Pinterest can dramatically improve both your platform reach and your off-platform SEO performance.
4. Visual Storytelling at Its Best
Pinterest thrives on visuals—making it the ideal place to showcase your brand’s aesthetic, values, and personality. Whether it’s a beautifully styled product photo, an infographic, or an inspiring quote card, the platform rewards quality content that’s both useful and beautiful.
5. Drives Referral Traffic & Conversions
Pinterest is often one of the top traffic sources for eCommerce brands. When optimized correctly, your pins act as evergreen funnels that direct users to your blog, product pages, or campaigns—without the cost of paid ads (though those can work great too).
6. High Engagement with the Right Audience
Pinterest’s audience is highly engaged—and largely made up of decision-makers.
- 60%+ of global users identify as women, often the primary household purchase influencers
- Increasing usage among Gen Z and millennials
- Strong niche communities in fashion, home decor, wellness, food, and beauty
In other words, if your brand fits any of those categories, Pinterest is your playground.
The 17 Best Brands on Pinterest (With Examples)
To make this list easier to navigate and more actionable for marketers in specific niches, we’ve grouped these brands by industry. Whether you’re in fashion, beauty, homeware, food, or travel—there’s something here for you.
Best Fashion Brands on Pinterest
Mejuri (Fashion & Jewelry)
1. Why This Brand Stands Out on Pinterest
Mejuri shines on Pinterest by showcasing real customers and influencers through user-generated content (UGC). Their minimalist aesthetic—clean visuals, soft tones, and elegant close-ups—perfectly reflects their “everyday luxury” positioning. The brand focuses on authenticity and community, making their content both aspirational and relatable.
2. Pin & Board Strategy
Mejuri’s boards are organized by:
- Product types: Gold Hoops, Stacked Rings, Minimalist Necklaces
- Style themes: Jewelry Layering Tips, Workwear Looks
- Occasions: Bridal Jewelry, Gift Ideas
They use a mix of standard and Idea Pins, often featuring styled looks, behind-the-scenes moments, or influencer posts. Visual consistency across pins strengthens brand recognition.
3. How They Engage Their Audience
Most pins link to product pages or blog-style lookbooks. By regularly repinning content from real customers, Mejuri builds community trust and drives repeat engagement. Their style tips and inspirational boards help users envision how to wear their pieces in real life.
4. Takeaway or Pro Tip You Can Apply
Use Pinterest to highlight real people styling your products. Organize boards based on how your audience shops or searches—by product, style need, or life event.
Anthropologie (Fashion & Home Lifestyle)
1. Why This Brand Stands Out on Pinterest
Anthropologie expertly blends fashion, home décor, and lifestyle content, creating a rich and visually immersive Pinterest presence. Their style is creative and cozy, with a bohemian flair that aligns with their in-store experience. Seasonal themes and trend-based boards make them a favorite for users seeking outfit and home inspiration.
2. Pin & Board Strategy
Anthropologie organizes its Pinterest content by:
- Fashion: Dresses, Workwear, Layered Looks
- Home: Boho Bedroom Ideas, Dining Room Decor, Small Space Styling
- Seasonal content: Fall Fashion, Holiday Hosting, Summer Weddings
Their feed combines editorial product shots, lifestyle imagery, and UGC to inspire both shopping and saving.
3. How They Engage Their Audience
Many pins link directly to style guides, blog content, or product pages. Each visual tells a story—whether it’s a styled outfit or a beautifully arranged room. Regular seasonal updates keep content fresh and drive repeat visits.
4. Takeaway or Pro Tip You Can Apply
If your brand spans multiple categories, reflect that in your board strategy. Use seasons, style trends, or occasions as a framework to curate content in a way your audience naturally browses and saves.
Love Leggings (Fashion & Activewear)
1. Why This Brand Stands Out on Pinterest
Love Leggings focuses on inclusive, comfortable fashion with a single hero product: leggings. Their Pinterest content features a wide range of models, body types, and styling contexts—showing that leggings can be both versatile and fashion-forward. The brand’s commitment to body positivity and real-world styling makes their content highly relatable.
2. Pin & Board Strategy
Boards are grouped by:
- Fit and category: Tall, Petite, Maternity Leggings
- Use case: Workwear Outfits, Everyday Looks, Activewear Sets
- Style inspiration: Color Combinations, Seasonal Legging Looks
Clean, lifestyle-driven pins focus on comfort, confidence, and outfit variety.
3. How They Engage Their Audience
Love Leggings uses Pinterest to solve styling problems—how to wear leggings at work, on weekends, or during pregnancy. Many pins lead to curated collections or product pages, helping users shop directly from inspiration. Their content is designed to be both practical and empowering.
4. Takeaway or Pro Tip You Can Apply
Segment boards by both product type and user intent. Content that reflects your audience’s identity or lifestyle makes them more likely to engage—and convert.
Best Beauty & Skincare Brands on Pinterest
Benefit Cosmetics (Beauty & Makeup)
1. Why This Brand Stands Out on Pinterest
Benefit stays true to its playful, bold brand personality by using vibrant visuals, pink color palettes, and lighthearted tone. Their Pinterest feed is filled with quick beauty tutorials, product tips, and fun, themed campaigns that capture attention and encourage saving.
2. Pin & Board Strategy
Boards are organized by:
- Product focus: Brows, Mascaras, Lip & Cheek Products
- Tutorials: How to Create the Perfect Brow, Quick Makeup Looks
- Campaigns and seasonal launches: Magnificent Brow Show, Holiday Kits
They use animated pins, product close-ups, and seasonal Idea Pins to keep content dynamic.
3. How They Engage Their Audience
Most pins provide value through tutorials and how-to content while linking directly to product pages. Their seasonal campaigns and interactive pins drive repins, saves, and repeat traffic.
4. Takeaway or Pro Tip You Can Apply
Use Pinterest to combine brand storytelling with practical education. Tutorial-style content—especially when visual and bite-sized—can drive both engagement and conversions.
Molton Brown (Luxury Bath & Fragrance)
1. Why This Brand Stands Out on Pinterest
Molton Brown brings a refined, editorial feel to its Pinterest presence. Their content emphasizes luxury and self-care, using aspirational visuals to showcase both product quality and experience.
2. Pin & Board Strategy
Boards are structured around:
- Product types: Hand Wash, Shower Gel, Eau de Parfum
- Scent profiles: Woody & Spicy, Floral, Citrus & Marine
- Gift guides: Holiday Gifting, Luxury Sets for Him & Her
Imagery is polished and elegant, reflecting their premium brand positioning.
3. How They Engage Their Audience
Most pins lead to shoppable collections or gift pages. By grouping products by scent and theme, they help users navigate options easily—whether they’re buying for themselves or gifting.
4. Takeaway or Pro Tip You Can Apply
Think like a personal shopper. Organize your boards in ways that help users discover your products based on intent, occasion, or sensory experience.
Lush (Ethical Skincare & Body Care)
1. Why This Brand Stands Out on Pinterest
Lush uses Pinterest to amplify its brand values—sustainability, ethics, and self-expression—alongside its vibrant, handmade product range. Their content is colorful, educational, and centered on real product benefits and eco-friendly practices.
2. Pin & Board Strategy
Boards cover:
- Product categories: Bath Bombs, Face Masks, Haircare
- Occasions and holidays: Halloween Gifts, Mother’s Day Picks, Lush at Christmas
- Brand philosophy: Zero Waste Tips, Cruelty-Free Living
They blend UGC, product education, and bold visuals in every board.
3. How They Engage Their Audience
Lush shares tips, ingredient spotlights, and seasonal favorites while linking to blog posts or shopping pages. Their storytelling approach educates followers and reinforces brand values, encouraging deeper engagement.
4. Takeaway or Pro Tip You Can Apply
Use Pinterest to educate, not just promote. If your brand has a mission or value set, create content that informs and inspires—especially around lifestyle or sustainability themes.
Best Food & Drink Brands on Pinterest
BuzzFeed Tasty (Food & Recipes)
1. Why This Brand Stands Out on Pinterest
Tasty dominates Pinterest with visually addictive, quick-hit recipe content. Their videos are optimized for mobile viewing and feature clear, step-by-step visuals that encourage users to save and try the recipes themselves. Their approach is highly shareable and designed to go viral.
2. Pin & Board Strategy
Boards are organized by:
- Meal types: Breakfast Ideas, Dinner Recipes, Desserts
- Dietary needs: Vegetarian, Gluten-Free, Low-Carb Recipes
- Occasion-based: Game Day Snacks, Holiday Meals, Weeknight Dinners
Tasty heavily uses video pins and Idea Pins to maximize watch time and interaction.
3. How They Engage Their Audience
Each pin offers value with clear visuals and easy-to-follow instructions. Most link to full recipes on BuzzFeed’s website, driving strong traffic. Their snackable content format makes it easy to consume, save, and share.
4. Takeaway or Pro Tip You Can Apply
Short, how-to video pins work incredibly well for food brands. Focus on quick wins—simple, useful ideas your audience will want to recreate and repin.
Whole Foods Market (Healthy Lifestyle & Grocery)
1. Why This Brand Stands Out on Pinterest
Whole Foods uses Pinterest to inspire healthy living with a focus on whole ingredients, sustainability, and seasonal eating. Their content strikes a balance between aspirational and practical, targeting food lovers and wellness-conscious shoppers.
2. Pin & Board Strategy
Boards are categorized by:
- Ingredient focus: Avocado Recipes, Cooking with Quinoa
- Lifestyle themes: Plant-Based Meals, Meal Prep Ideas
- Seasonal content: Fall Recipes, Holiday Hosting, Summer Smoothies
Most pins are clean and bright, with an emphasis on fresh food and vibrant plates.
3. How They Engage Their Audience
Pins often link to blog posts or recipe hubs that support product discovery. Their content also includes educational elements like cooking tips and nutrition insights, encouraging more than just passive browsing.
4. Takeaway or Pro Tip You Can Apply
Use Pinterest to bridge inspiration and education. Help users understand what to cook, why it’s good for them, and how to do it easily.
Starbucks (Drinks & Seasonal Lifestyle)
1. Why This Brand Stands Out on Pinterest
Starbucks uses Pinterest to reinforce its lifestyle brand by sharing visually cozy, seasonal, and community-driven content. Rather than pushing products directly, they focus on evoking mood and experience.
2. Pin & Board Strategy
Boards focus on:
- Drinks and recipes: Starbucks Copycat Drinks, Fall Favorites, Holiday Sips
- Seasonal content: Pumpkin Spice Season, Winter Warmers
- Brand culture: Coffee Moments, Morning Rituals
They use a mix of UGC, styled lifestyle photography, and recipe pins.
3. How They Engage Their Audience
Starbucks encourages repinning and saves by tapping into seasonal moments. Many pins drive to blog content or campaigns tied to drinks, but much of their content is designed simply to inspire, not sell.
4. Takeaway or Pro Tip You Can Apply
Seasonal and mood-based content performs well on Pinterest. Tie your product to moments and emotions that users love to plan for—like cozy mornings or festive holidays.
Best Homeware Brands on Pinterest
IKEA USA (Furniture & DIY Home Solutions)
1. Why This Brand Stands Out on Pinterest
IKEA uses Pinterest to showcase real-life home transformations and DIY-friendly designs. Their content is practical, affordable, and perfectly aligned with how users search on the platform—by room, space constraints, or style preference.
2. Pin & Board Strategy
Boards are organized by:
- Room type: Small Bedroom Ideas, Kitchen Storage, Workspace Solutions
- Product categories: Sofas, Lighting, Storage Hacks
- Lifestyle and design styles: Minimalist Living, Boho Decor, Scandinavian Style
Pins often highlight how to use their products in small spaces or budget-friendly projects.
3. How They Engage Their Audience
IKEA links most pins to shoppable pages or DIY guides. Their pins double as problem-solvers—for example, how to organize a tiny kitchen or style a cozy nook. The brand’s use of neutral tones and clean visuals also enhances pin performance.
4. Takeaway or Pro Tip You Can Apply
Pinterest users love solutions. Show how your products solve real problems—especially around organization, small spaces, or budget-conscious design.
Crate & Barrel (Modern Home Décor & Furniture)
1. Why This Brand Stands Out on Pinterest
Crate & Barrel offers a polished, aspirational Pinterest feed that focuses on elevated yet approachable interior design. Their content feels editorial, often showcasing beautifully styled rooms that spark ideas and drive direct shopping intent.
2. Pin & Board Strategy
Boards include:
- Design themes: Modern Farmhouse, Minimalist Aesthetic, Entertaining Essentials
- Seasonal décor: Fall Tablescapes, Holiday Hosting, Spring Refresh
- Lifestyle moments: Wedding Registry Ideas, Outdoor Dining, Home Office Setup
Each board is curated to support both lifestyle discovery and product sales.
3. How They Engage Their Audience
Crate & Barrel pins link to curated shopping pages, gift guides, and room inspiration galleries. Their content encourages users to save, plan, and shop all in one flow.
4. Takeaway or Pro Tip You Can Apply
Think beyond the product. Use Pinterest to show how your items fit into larger design ideas, seasonal moments, or lifestyle goals—especially through high-quality, styled photography.
The Home Depot (DIY, Tools & Home Improvement)
1. Why This Brand Stands Out on Pinterest
The Home Depot has successfully adapted Pinterest for the hands-on, project-driven audience. Their content focuses on DIY tutorials, seasonal projects, and practical home improvement guides—making it a destination for both inspiration and instruction.
2. Pin & Board Strategy
Boards include:
- Projects: Backyard Makeovers, DIY Patio Builds, Holiday Lights Setup
- Seasonal guides: Spring Gardening, Winter Prep, Halloween Decor
- Tool and product education: How to Use a Nail Gun, Paint Color Ideas
Pins are instructional and typically link to step-by-step guides or product bundles.
3. How They Engage Their Audience
They provide detailed how-tos and visuals that guide users through real projects. This makes their content highly savable, especially for seasonal planning or weekend DIYers. Most pins drive traffic to resource pages, tutorials, or project calculators.
4. Takeaway or Pro Tip You Can Apply
Use Pinterest as an educational hub. Whether you’re selling tools, décor, or materials, pair your products with tutorials, guides, or checklists that empower users to take action.
Best Travel & Lifestyle Brands on Pinterest
National Geographic Travel (Travel & Photography)
1. Why This Brand Stands Out on Pinterest
National Geographic Travel captivates users with stunning, high-resolution photography from around the globe. Their content is immersive, inspiring, and ideal for Pinterest users dreaming of their next destination. Each pin tells a visual story and encourages exploration.
2. Pin & Board Strategy
Boards are organized by:
- Destination: Italy Travel, Africa Adventures, Hidden Gems in Asia
- Travel themes: Wildlife Photography, Cultural Experiences, Bucket List Trips
- Photo essays and travel tips
Pins are visually striking and rarely branded heavily—making them more likely to be saved and re-shared.
3. How They Engage Their Audience
Most pins link to in-depth travel articles, photo journals, or destination guides on National Geographic’s site. Their mix of awe-inspiring visuals and educational content keeps users engaged and drives traffic through storytelling.
4. Takeaway or Pro Tip You Can Apply
Let your visuals speak for themselves. High-quality, story-driven imagery performs exceptionally well on Pinterest—especially when paired with useful or emotional content.
Realtor.com (Real Estate & Lifestyle Inspiration)
1. Why This Brand Stands Out on Pinterest
Realtor.com uses Pinterest in a unique way, blending real estate listings with lifestyle content. Their boards often resemble home décor or dream-home inspiration rather than typical property marketing—perfectly suited for Pinterest’s aspirational browsing style.
2. Pin & Board Strategy
Boards focus on:
- Dream homes: Modern Farmhouses, Lakefront Living, Tiny Home Ideas
- Home buying tips: First-Time Buyer Guides, How to Save for a Home
- Lifestyle: Curb Appeal Ideas, Outdoor Living Spaces
Content is a mix of real listings, design inspiration, and educational articles.
3. How They Engage Their Audience
By aligning property content with lifestyle visuals, Realtor.com attracts not just active buyers, but also planners and dreamers. Most pins lead to blog posts, real estate tips, or property search tools.
4. Takeaway or Pro Tip You Can Apply
If your product or service isn’t traditionally visual, find lifestyle angles that your audience connects with. Use Pinterest to spark long-term aspirations—not just immediate purchases.
Best Fashion, Beauty & Lifestyle Crossovers on Pinterest
Glossier (Beauty & Skincare)
1. Why This Brand Stands Out on Pinterest
Glossier’s Pinterest presence mirrors its minimalist, user-first brand identity. Built on community, authenticity, and clean aesthetics, the brand focuses heavily on real users, soft pastel visuals, and approachable skincare and makeup content.
2. Pin & Board Strategy
Boards highlight:
- Skincare routines: Morning Skincare, No-Makeup Makeup Looks
- Tutorials and tips: Everyday Makeup, #GlossierIRL
- Product highlights: Balm Dotcom Edits, Cloud Paint Looks
Content combines UGC and branded photography with a soft, consistent visual palette.
3. How They Engage Their Audience
Glossier links pins to tutorials, product pages, and community features. Their blend of real-user content and simple product education encourages saves and builds long-term brand loyalty.
4. Takeaway or Pro Tip You Can Apply
Use Pinterest to show how your audience is already using your product. Consistent branding and curated user content create authenticity and drive engagement.
Target (Retail & Lifestyle Crossover)
1. Why This Brand Stands Out on Pinterest
Target positions itself as a lifestyle hub on Pinterest, covering fashion, home, wellness, and family content in a visually appealing, shoppable format. It functions as an all-in-one destination for seasonal planning and everyday needs.
2. Pin & Board Strategy
Boards span across:
- Seasons: Back-to-School, Holiday Decor, Spring Cleaning
- Categories: Kids’ Clothing, Living Room Ideas, Meal Prep Must-Haves
- Occasions: Gift Guides, Dorm Room Essentials, Fourth of July BBQs
They use a blend of lifestyle images and curated product pins to inspire and inform.
3. How They Engage Their Audience
Target’s pins link directly to product collections or idea-driven landing pages. Their strong seasonal content strategy keeps them aligned with key shopping moments throughout the year.
4. Takeaway or Pro Tip You Can Apply
Think like a content curator. Create boards that help your audience shop by life moment, season, or need—and update them regularly to stay relevant.
Amazon (Ecommerce & Product Discovery)
1. Why This Brand Stands Out on Pinterest
Amazon leverages Pinterest less for branding and more for strategic discovery. Their presence is centered on convenience—organizing shopping content in a way that makes browsing and buying effortless.
2. Pin & Board Strategy
Boards focus on:
- Events and gifting: Mother’s Day Ideas, Holiday Gift Guides
- Product verticals: Home Finds, Tech Gadgets, Fitness Essentials
- Trends: TikTok Favorites, Amazon Must-Haves
Each board is highly keyword-targeted and geared toward specific user needs.
3. How They Engage Their Audience
Amazon’s pins function as curated mini landing pages. With clean visuals, strong CTAs, and direct links to product collections, they optimize for conversions over aesthetic appeal.
4. Takeaway or Pro Tip You Can Apply
Use Pinterest as a discovery engine. Create targeted boards for events, niches, or trends—and ensure your pin descriptions are keyword-rich and conversion-focused.
How Can You Make the Most Out of Pinterest?
Pinterest isn’t just a platform for pretty pictures—it’s a powerful tool for driving traffic, boosting brand visibility, and converting casual browsers into loyal customers. But to truly make Pinterest work for your business, you need more than just good visuals. You need a strategy.
Here’s how to get started:
1. Build a Visually Cohesive Brand Presence
Your Pinterest feed should feel like an extension of your brand. Use consistent colors, fonts, and photo styles across your pins. Whether you’re showcasing products or sharing tips, aim for a recognizable aesthetic that builds trust at a glance.
Pro Tip:
Create branded pin templates using tools like Canva to ensure consistency and speed up content creation.
2. Organize Boards Around Search Intent
Pinterest is a search engine. That means your boards should reflect how users think and search. Instead of generic titles like “Inspiration,” go for SEO-friendly names like “Minimalist Home Office Ideas” or “Fall Wedding Guest Outfits.”
Pro Tip:
Include keywords in both your board titles and descriptions for better discoverability on Pinterest and Google.
3. Use a Mix of Pin Types
Don’t rely solely on static image pins. Incorporate:
- Idea Pins for step-by-step tutorials or storytelling
- Video Pins for quick recipes, styling ideas, or behind-the-scenes content
- Rich Pins to automatically sync product info like price and availability
This variety keeps your content fresh and encourages different types of engagement.
4. Think Seasonally and Topically
Pinterest users plan early. That means you should be pinning seasonal content 30–45 days in advance. Think about holidays, back-to-school season, spring cleaning, or fitness goals in January—and create boards and pins around them.
Pro Tip:
Use Pinterest Trends (trends.pinterest.com) to see what your audience is searching for in real-time and plan accordingly.
5. Link with Purpose
Always give your audience somewhere to go. Every pin should link to:
- A relevant product page
- A blog post or tutorial
- A curated collection or landing page
Avoid dead ends. Pinterest is a traffic goldmine—make sure you’re capturing that value.
6. Stay Consistent and Pin Regularly
Pinterest rewards consistency. Use a scheduler like Tailwind or the Pinterest native scheduler to keep your feed active. Aim to pin fresh content regularly, but don’t forget to repin your top performers to keep them in circulation.
7. Track Performance and Optimize
Use Pinterest Analytics to see:
- Which boards drive the most traffic
- Which pins generate the most saves, clicks, or engagement
- What content types perform best for your brand
Double down on what works, and don’t be afraid to experiment with new formats or themes.
Start Pinning with Purpose
Pinterest is more than just a social platform—it’s a visual search engine that continues to drive results long after a post goes live. The 17 brands featured in this article prove that with the right mix of strategy, creativity, and consistency, Pinterest can become one of your most powerful digital marketing channels.
Whether you’re a fashion label, beauty brand, food company, or homeware retailer, there’s a space for you to grow and connect with an audience actively looking for ideas just like yours.
So, what are you waiting for?
Start pinning with purpose—and turn inspiration into conversions.
