Pinterest isn’t just another social platform; it’s the go-to search engine for visual inspiration. With over 450 million monthly active users, it’s a powerhouse for brands looking to connect with an audience that’s not just browsing but planning to take action. But which brands are truly setting the standard on this platform? Let’s dive into the top brands that are leading the charge on Pinterest in 2025 and why their strategies work.
Why Pinterest Matters for Brands
Pinterest’s audience isn’t like other social platforms. A staggering 85% of users use Pinterest to plan major life moments—from weddings and home renovations to purchases like furniture and cosmetics. Even more compelling, 40% of Pinterest users have a household income over $100,000, making them prime targets for businesses. (Source: Omnicore Agency)
What’s fascinating is how brands have tailored their strategies to meet this intent-rich audience. From offering visually stunning boards to delivering solutions directly through Rich Pins, brands on Pinterest aren’t just participating—they’re thriving.
Home & Lifestyle: Brands That Resonate
1. IKEA: A Masterclass in Visual Organization
- Why It Works: IKEA’s boards are neatly categorized into themes like “Small Space Living” and “Scandinavian Style,” making it easy for users to find exactly what they need.
- Notable Feature: IKEA leverages Idea Pins, showcasing step-by-step DIYs and room designs that keep users engaged longer.
- Pro Tip: They also use product tags on pins, so users can seamlessly transition from inspiration to purchase.
2. Anthropologie: Captivating Creativity
- Why It Works: Anthropologie’s boards appeal to their creative, design-focused audience. Themes like “Dreamy Table Settings” and “Boho Home Décor” position them as an authority in aesthetic lifestyle content.
- Notable Feature: They integrate seasonal trends, ensuring their content stays fresh and relevant.
3. The Container Store: Practical Meets Beautiful
- Why It Works: By focusing on utility, The Container Store pins are built around topics like “Organizing Your Pantry” or “Closet Solutions.”
- Pro Tip: Subtle branding in their content ensures the focus stays on the solution while subtly reinforcing their name.
Fashion & Beauty: Brands That Set Trends
4. Fenty Beauty: Inclusive and Engaging
- Why It Works: Fenty Beauty nails Pinterest by using video pins to showcase tutorials and product reviews.
- Notable Feature: Their boards reflect diversity and inclusion, appealing to a broad audience.
- Pro Tip: They also cross-promote with influencers, adding authenticity to their presence.
5. Mejuri: Simplicity Sells
- Why It Works: Mejuri’s minimalist jewelry resonates perfectly with Pinterest’s aesthetic-driven users. Their clean, white-background product pins feel tailored to the platform’s visual standards.
- Notable Feature: User-generated content dominates their boards, lending credibility and relatability.
6. Zara: Fashion That’s Always Trending
- Why It Works: Zara showcases their seasonal collections through organized boards like “Winter Wardrobe” or “Summer Essentials.”
- Pro Tip: They integrate Pinterest Trends Tool data to align their pins with what users are already searching for.
Food & Beverage: Appetite Appeal
7. Whole Foods: Rich Recipes, Rich Pins
- Why It Works: Whole Foods uses Rich Pins to provide detailed recipe instructions directly in the pin. Users love the convenience.
- Pro Tip: Seasonal recipe boards, like “Holiday Baking Ideas,” help them capitalize on trends year-round.
8. Betty Crocker: Nostalgic and Practical
- Why It Works: Betty Crocker has struck the perfect balance between timeless recipes and trending topics like “Air Fryer Meals” or “Instant Pot Desserts.”
- Notable Feature: Their pins often include engaging how-to visuals, keeping users hooked.
9. Starbucks: More Than Just Coffee
- Why It Works: Starbucks uses Pinterest not only to promote beverages but also lifestyle content like “Cozy Coffee Corners” or “DIY Coffee Bar Setups.”
- Pro Tip: They keep users engaged with seasonal drinks, ensuring constant fresh content.
Travel & Hospitality: Inspiring Wanderlust
10. Airbnb: Stories That Sell
- Why It Works: Airbnb taps into user dreams by showcasing unique stays and travel itineraries through their pins.
- Notable Feature: Their optimized pin descriptions ensure they rank highly in search results.
11. Hyatt: From Inspiration to Booking
- Why It Works: Hyatt blends travel inspiration with actionable tips like “Weekend Getaway Ideas.”
- Pro Tip: They use Pinterest to guide users directly into their booking funnel.
12. National Geographic: Adventure in Every Pin
- Why It Works: National Geographic pins high-quality photography and unique storytelling, which naturally aligns with Pinterest’s focus on visual appeal.
- Notable Feature: They’ve mastered the art of creating evergreen boards, ensuring their content stays relevant over time.
Tech & Gadgets: Innovators in Visual Marketing
13. Samsung: Engaging Through Video Pins
- Why It Works: Samsung takes advantage of Pinterest’s video format to showcase product features and tutorials.
- Notable Feature: Their use of 360-degree view pins gives users a more immersive experience.
14. Canva: Empowering Creators
- Why It Works: Canva’s boards focus on tutorials, templates, and design tips that resonate with Pinterest’s creator-heavy audience.
- Pro Tip: Their pins always lead to actionable content like free templates.
15. Peloton: Health Meets Inspiration
- Why It Works: Peloton uses Pinterest to showcase user success stories and fitness tips, making them more relatable.
- Notable Feature: Their integration of personalized boards, like “Beginner Workouts,” ensures every user finds something valuable.
What Makes These Brands Stand Out
These brands aren’t just posting random content—they’re crafting strategies around Pinterest’s core strengths:
- Visual Search Optimization: They use descriptive keywords in pin titles, descriptions, and alt text to rank higher.
- Engagement through Actionable Pins: Whether it’s step-by-step guides or detailed product info, their pins offer real value.
- Trend Awareness: Using tools like Pinterest Trends, they align their strategies with what users are actively searching for.
How You Can Learn From the Best
Here’s a quick-start checklist to emulate the success of these top brands:
- Research Your Audience: Pinterest’s demographic is skewed toward women aged 18-49 with significant purchasing power. Tailor your boards accordingly.
- Focus on Long-Tail Keywords: Specific phrases like budget-friendly DIY decor or quick healthy snacks perform better.
- Use Rich Pins: This feature is a must for sharing detailed information directly in your pins.
- Track Your Analytics: Use Pinterest Analytics to see what’s resonating with your audience.
Interesting Stats You Can’t Ignore
- 77% of weekly Pinterest users have discovered a new brand or product on the platform. (Source: Pinterest Business)
- Rich Pins increase engagement by up to 40% compared to standard pins. (Source: Tailwind)
- More than 25% of time spent on Pinterest is dedicated to shopping. (Source: Omnicore Agency)
These brands are setting the standard for what’s possible on Pinterest. Their success isn’t accidental—it’s built on deep audience understanding and a commitment to providing value. Take notes, experiment, and adapt these strategies to your niche to see results.
Pinterest Success Is Within Reach
Pinterest isn’t just for scrolling—it’s a platform where brands can connect with motivated buyers and turn ideas into results. From IKEA’s visual organization to Fenty Beauty’s engaging tutorials, these brands prove that a smart, intentional approach works. Whether you’re in fashion, food, tech, or travel, the lessons are clear: know your audience, use strategic keywords, and offer value-packed pins that solve problems or inspire action.
The strategies shared here aren’t reserved for big brands—they’re actionable steps you can take today to build your presence and grow your influence on Pinterest. Success starts with understanding what works and implementing those practices consistently.
Ready to Get Started?
Your audience is already searching—will they find you? Take the first step by implementing these proven Pinterest strategies. Need help refining your approach? Let’s make your Pinterest presence work smarter and harder than ever.
