B2B PPC Agency Services That Attract Qualified Leads and Revenue
B2B PPC agency services demand more than keyword selection and managing ad budgets. At Pearl Lemon, we specialise in paid media for businesses that sell to other businesses, where sales cycles take longer, decision-makers are harder to reach, and conversion points often require demos, trials, or sales calls.
We’ve worked with SaaS firms aiming for enterprise adoption, manufacturers targeting procurement officers, and service providers navigating procurement layers. Each scenario requires a planned blend of audience segmentation, funnel-based ad sequencing, and keyword strategy built around commercial intent.
We treat your ad spend like investment capital. Every campaign is designed to identify intent-rich users, deliver value through highly relevant ads, and guide them to smooth landing pages. It’s a process grounded in strategic planning, built for growth-stage companies, and executed with precision.
Our B2B PPC Services
We offer a stack of services customized for B2B environments, where deal sizes are higher, sales cycles are longer, and errors are costly. Our campaigns are based on actual buying data, funnel behaviour, and intent signals that matter in a B2B decision-making setup. These aren’t generic paid ads—we build structured paid media systems for companies that sell to other companies.
Intent-Focused Keyword Research
We begin with keyword research that matches how business buyers search. That means no unnecessary details, no consumer terms—just long-tail, commercial-intent search phrases linked directly to your buyer’s challenges and awareness stage. We map keywords to each step of the B2B funnel—from awareness, to consideration, to action.
Each campaign starts with match-type layering (exact, phrase, broad-mod) and is refined using negative keyword libraries built specifically for B2B verticals. By focusing on user intent rather than just search volume, we help you avoid meaningless clicks and present your offer to stakeholders who are qualified and ready to interact.
Custom Landing Page Development
A common issue in B2B PPC is directing high-intent traffic to generic service pages or a homepage. We solve this by creating dedicated, single-focus landing pages for each funnel stage and campaign cluster. These pages align with your ad copy, keyword theme, and call-to-action (e.g., “Book a Demo” or “Download Buyer’s Guide”) while reflecting your brand tone and sales process.
We use CRO best practices for layout, CTAs, copy, and lead forms. Where relevant, we run variant testing to improve click-to-lead rates. All landing pages are mobile-friendly, speed-tested, and include native conversion tracking (GA4, GTM, CRM).
Advanced Conversion Tracking
Without proper tracking, everything is a guess. We set up analytics that go beyond Google Ads conversion tags. Our tracking system often includes:
- GA4 event setup via GTM
- Cross-device attribution models
- Lead source mapping into HubSpot, Salesforce, or your CRM
- Multi-step funnel tracking (especially for longer sales cycles)
- Phone tracking for call-qualified conversions
We monitor all valuable signals—from form fills and demo bookings to PDF downloads and scroll depth—to give you a full-funnel performance view. Every lead is trackable, identified, and tied to real-time performance data.
Ongoing Campaign Testing and Updates
We don’t launch campaigns and leave them. Every week, we run a structured improvement process. This includes:
- A/B split testing ad copy
- Breaking down performance by device, audience, and location
- Pausing poor-performing keywords or placements
- Adjusting bidding based on ROAS or CPA targets
- Reviewing quality scores and landing page performance metrics
Our aim is always to lower your cost-per-qualified-lead while increasing lead volume—without lowering the quality of buyers. All updates are logged and reported, so your team stays informed.
Competitor Research and Opportunity Mapping
Most B2B competitors bid on the same terms—and waste money in the same ways. We analyse ad copy, keyword coverage, and funnel methods from your top PPC rivals. Then we identify gaps—terms they skipped, ad styles they didn’t test, and audiences they missed.
This gives you a real advantage in crowded markets where CPCs can rise quickly. We also monitor competitor landing pages and offer sequencing to ensure yours provides a sharper message and experience.
Geo-Targeting for Region-Specific Campaigns
If your sales plan outreach to certain areas, like UK-based IT directors or US-based procurement teams, we refine your targeting by region. But we don’t stop at basic radius filters. We dig further:
- Segmenting campaigns by postcode or city
- Writing localised ad copy and pages.
- Adjusting bids based on regional performance
- Applying industry or demographic filters
This method works well for franchises, regional sales teams, or companies focused on EMEA/NA/SEA/APAC growth.
Multi-Platform Ad Placement Plan
B2B buying doesn’t happen in one place. We place your ads where your audience is—Google Search, Display, LinkedIn, YouTube, Bing, and others—based on your sales funnel and budget.
Each platform has a different use:
- Google Search = high intent / final steps
- LinkedIn PPC = account-based and persona-focused
- YouTube pre-roll = awareness + retargeting
- Google Display = retargeting + brand visuals
- Bing = older age groups, financial/government audiences
We set up each platform’s campaign individually, so the strategy and budget match its role, not a one-size-fits-all model.
Data-Focused Monthly Reports and Forecasts
You won’t get dashboards full of vanity stats. Every report we send is made to support decisions. We provide:
- Breakdown of CPL, ROAS, and revenue by channel
- Suggestions for next moves and growth opportunities
- Keyword and funnel performance reviews
- Heatmaps of ad engagement and landing page flow
Reports are shared via Google Data Studio or Power BI and reviewed with your team monthly to stay aligned with your goals.
What We Offer
Our team brings deep experience and a focus on real results. We understand what B2B buyers need—and we shape our campaigns to meet those needs from the start. Here’s how we stand out in a space full of vague claims.
Industry Knowledge
Our team has worked across many B2B sectors, allowing us to create strategies that connect with your exact audience. From enterprise SaaS and cybersecurity to logistics and engineering, we know the terms, decision-making flow, and objections unique to each field. This means we can get started faster, with fewer delays.
Open Communication
We stay in constant contact, offering updates and insights into campaign performance. Every change we make, every test we run, and every budget move is documented and shared. You’ll always know where your investment is going and what it’s doing—no mystery, no gaps.
Tested Results
Our work speaks through outcomes. We’ve helped B2B clients meet and exceed their marketing goals using focused PPC campaigns. Some have cut cost-per-MQL by over 40% within three months. Others have tripled their budgets after seeing strong lead flows. Our plans are backed by delivery and numbers, not hype.
Based on Data
We use analysis to shape every strategy, so every action is informed and focused on your targets. From ad performance to lead quality, bounce rates to scroll depth, CRM feedback to form fills—we study it all so your campaigns aren’t just running, they’re improving.
Our Approach to Challenges
No campaign starts perfectly. What sets us apart is how we solve problems. We don’t blame traffic or platforms—we investigate and resolve. Every PPC issue has a source. We find it, break it down, and fix it using a system built for clarity.
We Investigate Before Acting
Before adjusting anything, we audit every stage of your funnel. We check ad history, keyword performance, click patterns, quality scores, and data gaps. This thorough method avoids surface-level fixes and addresses real issues quickly.
We Study Buyer Intent, Not Just Clicks
Clicks alone don’t tell you much. We examine who clicked, what they did, where they went, and how it relates to their buyer journey. This helps us retarget smarter, improve segmentation, or even reshape your offer if needed.
We Remove Conversion Friction
If your traffic isn’t converting, we identify and fix the friction—slow load times, complex forms, weak messaging, or bad traffic sources. We test headlines, forms, layouts, and copy until hesitation points are gone.
We Work With Your Sales Team
We don’t operate in isolation. If your sales team says leads aren’t qualified, we want to hear it. Their feedback goes directly into how we tweak targeting and messaging. This ensures harmony between marketing and sales—something many agencies skip.
We Track Every Interaction
Not every visit ends with a booked demo, but many include key steps like downloading a resource or reading a case study. We track these micro-interactions to refine retargeting and better understand buyer interest over time.
FAQs
We focus on intent-heavy keywords and create custom landing pages to bring in and convert valuable leads. Low-value traffic is filtered out using negative keyword lists and time-based ad filters. Each campaign qualifies leads before they reach your CRM.
Yes, we link campaigns with your CRM to measure ROI effectively. We routinely sync forms with platforms like Salesforce, HubSpot, Zoho, or Marketo using native integrations, Zapier, or webhooks.
We work with Google Ads, LinkedIn Ads, and Bing Ads—depending on where your prospects spend time. Each is chosen to fit your model, whether ABM, inbound demo generation, or content-led lead capture.
We track key metrics like click-through rate, conversions, CPA, and ROI. We also study CRM-linked conversions, attribution paths, and revenue contribution to show what drives your pipeline, not just surface clicks.
Ready to Stop Wasting Budget?
If your PPC campaigns aren’t attracting serious buyers or you’re spending more than you’re closing, it’s time to fix the approach, not blame the platform. We build systems that bring in, qualify, and convert B2B prospects—not window shoppers.
Book a strategy session and we’ll review your funnel, inspect your data, and uncover what’s blocking better performance. You’ll walk away with the next steps—even if we don’t work together.
