Who We Are
Specialists in building visibility and organic growth
Pearl Lemon is an SEO agency based in London with a distributed global team. Founded by Deepak Shukla in 2016, we began as a consultancy and have since grown into one of the most reviewed SEO agencies worldwide. With 1,000+ public 5-star reviews across Google, Clutch, Trustpilot, and more, we’re trusted by startups, scale-ups, and global brands.
We focus on SEO because we know that when your site ranks, everything else follows: traffic, leads, and revenue.
Our Mission
To deliver measurable SEO growth for every client
Our mission is straightforward: help businesses increase organic traffic, keyword rankings, and inbound leads through proven SEO strategies. Every campaign is built on three principles: structure, consistency, and execution.
Our Vision
To set the global standard for SEO agencies
We aim to be recognised as the world’s leading SEO partner, known not only for technical expertise, but also for our commitment to accountability, transparency, and long-term client success.
Our Story
From a one-person consultancy to a global SEO team
In 2016, Deepak Shukla started Pearl Lemon as a solo SEO consultant, working out of cafés across London. His vision was to build an agency where results and accountability came before buzzwords.
Today, Pearl Lemon has grown into a team of 130+ SEO specialists across four continents, delivering campaigns for clients in SaaS, healthcare, finance, eCommerce, and professional services.
Our Services
SEO solutions that cover every ranking factor
At Pearl Lemon, we provide the full range of SEO services to help businesses succeed online:
- Local SEO – Rank for location-based searches and win more local customers.
- SEO Audits – Identify technical issues, content gaps, and growth opportunities.
- WordPress SEO – Advanced optimisation for one of the world’s most popular CMS platforms.
- E-Commerce SEO – Increase visibility for products, categories, and online stores.
- Technical SEO – Fix crawl, indexing, and site structure challenges holding back rankings.
- International SEO – Expand into multilingual and multi-regional search markets.
What Makes Us Different
Execution, transparency, and results
- Proven Lead Growth – Our campaigns have generated up to 119 inbound leads per month using SEO strategies.
- ROI-Focused SEO – Delivered 208% ROI on lead generation campaigns for investment firms.
- Fast, Accountable Delivery – Weekly updates, clear reporting, and visible keyword improvements.
- Global Expertise – A team of SEO professionals across Europe, Asia, Africa, and the US, giving us both international reach and local market knowledge.
The difference is simple: we practice what we preach. Our own business success has been built on the same SEO systems we deliver to clients.
Testimonials
Client success stories in their own words
Meet Our Leadership
Entrepreneurial leadership with SEO expertise
At Pearl Lemon, our leadership team brings together entrepreneurial zeal, years of SEO experience, and hands-on expertise across every core area of search. Each leader plays an active role in shaping strategy and guiding client campaigns.
Deepak Shukla – Founder & CEO
Deepak Shukla founded Pearl Lemon in 2016 with a simple vision: build an SEO agency that prioritises accountability, transparency, and measurable outcomes over empty promises.
A former Deloitte consultant, Ironman athlete, and TEDx speaker, Deepak has grown Pearl Lemon from a one-person consultancy into a global SEO agency with 1,000+ public reviews and clients spanning SaaS, healthcare, finance, eCommerce, and professional services.
Beyond running the agency, Deepak has been featured in Forbes, BBC, Deloitte, SEMrush, and Search Engine Journal for his insights into SEO and business growth. He also hosts training sessions, podcasts, and talks where he shares lessons learned from building both Pearl Lemon and other ventures within the group.
Ali Ubaid – Head of SEO
With nearly two decades of SEO experience, Ali leads Pearl Lemon’s SEO division. He has successfully managed hundreds of campaigns across industries ranging from startups to large enterprises.
Ali specialises in:
- Technical SEO – Identifying and resolving crawl, indexing, and site architecture issues.
- Algorithm analysis – Staying ahead of search engine changes to protect and grow client rankings.
- Scalable SEO strategies – Developing processes that produce long-term visibility and growth.
Under his leadership, Pearl Lemon consistently delivers campaigns that secure page 1 rankings, traffic growth, and qualified leads.
Ismail Abubakar – Head of External SEO
Ismail is an expert in SEO audits, backlink acquisition, and conversion-focused optimisation. With over seven years of hands-on experience, he has helped clients achieve up to 200% traffic growth while generating more than 8.4 million impressions for their websites.
His strengths include:
- Conducting SEO audits to identify quick wins and long-term fixes.
- Designing link building campaigns that improve domain authority and keyword rankings.
- Combining SEO with conversion strategies, ensuring traffic translates into leads and revenue.
Ismail’s clear communication and results-focused approach have made him a trusted SEO partner for businesses across industries.
Key Achievements
Proof through performance, year after year
- 2016 – Pearl Lemon founded as a one-person SEO consultancy.
- 2017–2018 – First global clients signed; features in BBC, Forbes, SEMrush.
- 2019 – Team expands past 30 specialists; recognised as Best SEO Agency by SME News.
- 2020 – Reaches 500+ public reviews across Clutch, Google, Trustpilot.
- 2021–2022 – Campaigns deliver 208% ROI for investment firms; featured in Search Engine Journal and Deloitte.
- 2023–2024 – Team grows to 100+; Pearl Lemon recognised as one of the most reviewed SEO agencies worldwide.
- 2025 – Surpasses 1,000+ verified 5-star reviews and a global SEO team of 130+.
Who We Serve
SEO campaigns built for diverse industries
We partner with:
- Technology & SaaS – Increasing signups and demos through keyword-focused growth.
- Healthcare & Finance – Building compliant campaigns that improve visibility in sensitive industries.
- E-Commerce & Retail – Driving product visibility and category rankings.
- Professional Services – Supporting law firms, accountants, real estate, and consultants with local and national SEO.
- Startups & Scale-Ups – Helping ambitious businesses grow fast in competitive markets.
- Global Enterprises – Delivering multi-language and multi-region SEO strategies.
Why Clients Trust Us
Partnership built on consistency and outcomes
- 500+ Businesses Served Worldwide – From startups to enterprises.
- Consistent Search Visibility – Page 1 rankings that last.
- Clear Reporting – Weekly updates, transparent metrics, no jargon.
- Proven Track Record – Our own growth comes from the same SEO methods we use for clients.
As Featured In:
SEO lessons, insights, and practical advice
We share what works in SEO — from tools and audits to strategies tested in client campaigns.
Take the Next Step
Your SEO growth journey starts here
Whether you’re looking for stronger keyword rankings, consistent organic traffic, or qualified inbound leads, Pearl Lemon is ready to help.
Read our client case studies, review our success stories, or book a call with our team today.
FAQs
We don’t just talk about rankings — we show results. With 1,000+ public 5-star reviews and campaigns that have generated 119 inbound leads per month, our SEO methods are proven in practice.
Most clients begin to see measurable improvements in rankings and traffic within 3–4 months, but SEO is an ongoing process designed for long-term stability.
Both. We partner with startups, SMEs, and global enterprises, cutomising SEO strategies to the size, budget, and growth goals of each client.
We have delivered successful SEO campaigns in SaaS, healthcare, finance, law, real estate, eCommerce, and professional services.
Yes. Our audits identify technical issues, content gaps, backlink opportunities, and site structure improvements — giving you a clear roadmap for SEO success.
Absolutely. We manage multi-language and multi-region SEO campaigns, ensuring your site ranks globally while staying relevant in local markets.
We track keyword rankings, organic traffic growth, conversion rates, and lead volume. Clients receive clear weekly reports and regular strategy calls.
Our services cover the full spectrum of search optimisation: Local SEO, Technical SEO, WordPress SEO, E-Commerce SEO, International SEO, and SEO audits.
No credible agency can promise specific rankings, as search algorithms are constantly evolving. What we do guarantee is transparent reporting, consistent execution, and long-term performance improvements.
You can begin with a free SEO audit or book a call with our team. From there, we’ll review your site, goals, and challenges, then recommend the best path forward.
