Reputation Management That Cleans Up The Mess And Makes Sure It Stays Clean
You didn’t end up here by accident. If you’re reading this, something’s off. You’ve either found something online that shouldn’t be there… or you’re about to be hit with something you can’t ignore.
We’re Pearl Lemon. We work with business owners, CEOs, CMOs, and brand managers who need actual outcomes, not theories.
You’re running a business that relies on trust. On authority. On people Googling your name and choosing yes instead of no. And yet, every day, your prospects are searching—and finding harmful junk that doesn’t belong.
Bad press. Negative reviews. Slanted blogs. Fake social chatter. It’s costing you leads, deals, and in some cases, your entire future pipeline.
We fix that.
Our Services
This isn’t public relations nonsense. This is technical, methodical reputation management for businesses that can’t afford to appear weak.
Here’s exactly what we do—and how it solves your problems:
Search Engine Suppression (SERP Control)
If the first page of Google isn’t working in your favor, you’re losing clients. Every day.
We run broad suppression campaigns using owned media, third-party editorial placements, social distribution, and schema-based upgrades to push down negative content and raise high-trust pages.
Tech Breakdown:
- Link velocity modulation to reflect natural growth patterns
- DA/DR balancing to prevent algorithmic penalties
- Anchor text variance across editorial placements
- NLP entity matching for Google Knowledge Graph consistency
What It Solves:
- Lowers visibility of complaints, lawsuits, bad press, or outdated info
- Substitute it with content that reflects your perspective.
- Increases CTR by adjusting metadata, featured snippets, and brand panel entries
Review Management (Acquisition + Removal)
Bad reviews sting. Especially on Google Business, Trustpilot, Glassdoor, Yelp, or TripAdvisor. But fake or misleading reviews? Even worse.
We create and execute review acquisition workflows and remove invalid, defamatory, or fake reviews via direct platform takedown, legal support, and third-party appeals.
Technical Tactics:
- Programmatic outreach for review collection
- Sentiment analysis across L1 & L2 review clusters
- Trigger-based auto-responder workflows for service recovery
- Terms of service audits to flag policy breaches
What It Solves:
- Rebuilds your rating score (Google averages 4.3 stars for trust)
- Increases conversions (84% of people trust online reviews like personal ones)
- Shields your hiring pipeline from a harmful employer reputation
Digital Footprint Engineering
Your online presence determines judgment before you even meet someone. We shape that presence to reflect who you truly are.
We develop and upgrade assets across YouTube, LinkedIn, media mentions, podcast appearances, author bios, and respected blogs.
Execution:
- Branded SERP stacking
- Schema markup integration (sameAs, publisher, organization)
- Tiered link-building for long-lasting results
- Third-party author profile placement (Forbes, Medium, etc.)
What It Solves:
- Shapes what prospects see when they search
- Increases brand recognition and Google’s trust
- Helps sales and recruiting teams operate more effectively
Media Placement & Content Syndication
We publish articles, press releases, and expert pieces through media partners across Tier 1–Tier 3 publications to add credible content online.
We don’t pay for junk PR links. We syndicate with a focus.
Content Mechanics:
- Topic relevance mapping
- Anchor text schema for brand reinforcement
- Internal linking across digital assets
- DA-weighted content stacking
What It Solves:
- Creates immediate credibility
- Builds alignment with Google’s E-E-A-T standards
- Outweighs outdated or damaging digital noise
Crisis Response Protocol
Dealing with a PR issue, lawsuit, expose, or viral situation? We’ve managed it. From defamation takedowns to Google News pushes, we stop the chaos.
We activate 24–72 hour emergency packages, issue response coordination, and track real-time developments.
Execution:
- Digital triage audit in under 24 hours
- AI-supported social media scanning (sentiment API + scraping)
- Editorial counterpoints and defense articles
- Escalated takedown processes (DMCA, GDPR, Right to Be Forgotten)
What It Solves:
- Stops the downward spiral fast
- Restores structure to your response
- Reduces investor, partner, or customer panic
Entity Reputation Engineering
This is the structured side of branding—controlling how Google and third-party sources interpret your business as a unique entity.
We construct entity graphs across Google, Bing, LinkedIn, YouTube, Wikidata, Crunchbase, and other structured data platforms to improve trust markers.
Technical Tools:
- JSON-LD schema
- Organization and Person markup with verified IDs
- Entity linking via Freebase and Wikidata
- Knowledge Graph API mapping
What It Solves:
- Improves brand value in Google’s system
- Secures brand panels and featured snippets
- Asserts ownership of your name and web content
Branded Search Management
Searches for your name are high-value. If what shows up is harmful, you’re losing business at the finish line.
We shape the full search journey—from keywords to clicks—including metadata, reviews, sitelinks, GMB, and social presence.
Execution:
- SERP CTR testing and upgrades
- GMB keyword mapping and review tagging
- Title/description changes across properties
- Schema-based product/service highlight
What It Solves:
- Converts high-interest traffic to leads
- Stops loss to competitors or hostile campaigns
- Improves branded keyword ranking and ad performance
Reputation Monitoring and Reporting
We don’t guess. We measure. Weekly reports. Live dashboards. Sentiment flows. Review patterns. Link degradation. Social signals.
We use in-house dashboards powered by Looker Studio + API links with Ahrefs, Brand24, SEMrush, and GMB Insights.
What You Get:
- Link suppression logs
- Keyword checks (including niche and related terms)
- Reputation comparisons with competitors
- Alert system for brand mentions and review surges
What It Solves:
- Offers full clarity on your reputation
- Enables quick action, not panic
- Demonstrates ROI and keeps teams on the same page
What Sets Us Apart?
We treat reputation as a structured challenge, not a media trick. Every action we take is meant to reduce threats, adjust what people see in search, and regain trust where it counts. No filler—just solid, measurable outcomes.
We Operate Like a Special Ops Team, Not a PR Agency
We’re not pitching stories or sending out press blasts nobody reads. We clean up online issues, control digital assets, and manage what your name connects to across the internet. That means real suppression, visibility adjustments, and detailed brand repair—not puff pieces.
Most PR firms chase headlines. We dissect search logic, traffic flows, entity links, and sentiment signals.
We Build Technical Campaigns—Not Vanity Packages
Other agencies hand you pretty PDFs full of buzzwords and feel-good stats.
We deliver:
- Live dashboards
- DA/DR flow charts
- Suppression progress tracking
- Sentiment data from 12 channels
- Visibility audits tied to name-specific keywords and long-term risks
We analyze Google’s mechanics, rework SERPs, and fill the first page with accurate, aligned assets.
We Don’t Pretend There’s One Method for Everyone
Your problems aren’t the same as a SaaS tool. Or a dentist’s. Or hedge fund’s.
We’ve executed suppression work for:
- Regulated financial businesses
- Legal professionals
- Public medical practices
- Ecommerce brands are hurt by online forums.
- High-ticket service companies caught in viral backlash
We chart risk, map keyword exposure, and apply strategy as it should be: custom, not copied.
We Deliver Results That Actually Matter
You don’t care about visibility.
You care about:
- Fewer chargebacks from bad reviews
- More confirmed appointments that stick after a name search
- More inbound leads with trust already built
- Better recruiting results from improved employer reviews
If it doesn’t change those numbers, we don’t bother with it.
We Know the Legal Lines—And How to Use Them
We’ve worked with GDPR lawyers, DMCA experts, and reputation attorneys across the UK, EU, and US.
Our work sits at the point where:
- SEO
- Internet law
- Digital brand control
- Online defense
- Behavioral tactics (if needed).
We stay within legal boundaries, but we know how to push them hard in your favor.
We Don’t Avoid the Difficult Stuff
Most rep firms quit when the story gets complicated, or when the issue has a partial truth behind it.
We’ve handled:
- False legal actions
- Partner conflicts
- Review spirals
- Competitive smears
- Old news that won’t go away
No blame. No excuses. Just progress.
We’re Fanatical About Oversight
We track:
- Every variation of your brand name is at risk
- Every backlink helps harmful content.
- Every trend shows negative discussion.
- Every asset you control, so we can expand it
This isn’t passive work. It’s daily. And we’re fixing things before they hit your radar.
FAQs
It depends on your website strength, current asset control, and how tough the negative content is. Results start in 45–90 days. Total cleanup can take 4–8 months.
Sometimes. If legal rules apply (defamation, GDPR), we go for takedowns. If not, we suppress it. We’ve succeeded with outlets like Daily Mail, The Guardian, BBC, and others.
Google, Reddit, X (Twitter), YouTube, Trustpilot, Glassdoor, TripAdvisor, LinkedIn, Quora, and forums. Sentiment rules are built on NLP to avoid false hits.
Yes. Using query stacking, search crowding, and task-based tweaks, we reduce harmful autocomplete suggestions.
It depends on the site. Google: ~60% (if rules are broken). Trustpilot: ~50%. Glassdoor: ~30%. The outcome depends on policy and how we appeal.
Yes. Everything we do is modular and supports APIs. Great for integrating into dashboards or CRMs.
Yes, in a supportive way. Cleaner SERPs increase trust and engagement—signals Google watches. Plus, new content brings more indexing and increases authority.
Stop Losing Opportunities Because of a Rotten First Impression
Most clients don’t realize how serious it is until we show them the evidence.
You don’t have to solve this alone. And you don’t have to guess.
Book a Reputation Review Session
No templates. No interns. A real diagnosis—and a plan.
Every hour costs you trust. Let’s fix it before it costs you more.
