Remarketing Agency That Turns Lost Visitors into Loyal Customers
Looking for a remarketing agency that actually drives results? At Pearl Lemon, we don’t just re-engage traffic—we build smarter, data-backed campaigns that convert missed opportunities into long-term revenue.
Our Services
When you hire Pearl Lemon, you’re hiring a remarketing team that’s structured like a direct response shop and operates like a performance media unit. We go from raw session data to conversion pipelines with methodical execution.
Google Display Remarketing
Most “agencies” tick a box and launch a static banner campaign. That’s not remarketing. That’s waste.
We deploy Google Display Remarketing as a precision tool. It starts with how we architect your audience segmentation in Google Ads, synced via Google Tag Manager (GTM) and GA4.
We build custom audience buckets based on real behavioral intent—not just URL visits:
- Scroll-depth thresholds (25%, 50%, 75%) tracked through GTM
- Engaged session duration filters (45s+, 90s+, 180s+) for intent scoring
- Exit intent tracking via on-site event listeners
- GA4 event triggers (e.g., video interaction, download clicks, form field abandonment)
- Cart abandonment segmentation based on specific checkout path URL exclusions
All of this is dynamically synced into Custom Combination Lists in Google Ads. That means we can isolate and retarget users who, for instance:
- Spent 90+ seconds on a product page
- Scrolled at least halfway down
- Didn’t convert within a 3-day window
- Entered checkout but didn’t submit payment
On the creative side, we deploy both Standard and Dynamic Display Ads, with product feed integrations from Google Merchant Center (GMC) for ecommerce campaigns. These ads dynamically pull SKU, image, pricing, and availability data to personalize ads on a 1:1 product-view basis.
Ad creatives are refreshed every 21–30 days to avoid fatigue. We monitor frequency caps at the ad group level and automatically rotate banners and HTML5 assets depending on engagement decay. No more CPM spikes or declining CTRs due to overexposure.
We also deploy YouTube remarketing campaigns based on user behavior:
- Re-engagement for users who viewed ≥50% of your video
- Skipped ads vs. completed views segmentation
- Channel subscriber retargeting with educational follow-up videos
- End-screen and overlay CTAs designed to push users back into your site flow
All campaign performance is pushed into Looker Studio dashboards with GA4 source/medium attribution, so you’re not flying blind.
Why it works: Because the Google Display Network reaches over 90% of users online, and most marketers throw the same creative at every user. We don’t. We build intent-based audience logic that reflects buyer behavior—not lazy segmentation.
Meta Retargeting (Facebook + Instagram)
Meta retargeting only works when it’s engineered, not guessed. That starts with proper pixel installation and event mapping.
We build full Meta Pixel configurations using both standard events and custom conversions. This includes:
- ViewContent
- AddToCart
- InitiateCheckout
- Purchase
- FormStep1, FormStep2 (multi-step funnel tracking)
- Scroll Depth, PageEngaged, and ExitIntent custom events
We fire these through GTM containers or native Shopify/BigCommerce integrations—cleanly, and with deduplication logic to avoid misfiring.
Next, we build ad set sequences based on time-lag logic:
- 1-day engagement = urgent “second chance” creatives
- 3-day = social proof or use-case reinforcement
- 7-day = offer sweeteners (limited stock, deadline CTAs)
- 14-day = testimonial-based reminders or FAQ-focused content
All campaigns use a mix of static image ads, carousel creatives, and video clips (optimized for 15s view-through). On the ecommerce side, we run Meta Dynamic Product Ads using the Meta Product Catalog, segmented by collection, viewed product, and add-to-cart status.
We layer in lookalike audiences based on top 5% engaged users (filtered by session duration and conversion history) and exclude:
- Past purchasers (using Purchase event + thank-you page URLs)
- Non-qualified traffic (bounce under 5 seconds or <25% scroll)
- Cold audiences reached via top-of-funnel campaigns to preserve retargeting budget
All ad performance is controlled with ROAS-focused bid strategies. We only scale ad sets with proven post-click conversion trails, not just CTR.
Why it works: Because the majority of Meta remarketing campaigns fail from ad fatigue, poor sequencing, and cluttered pixel data. We fix all three, and then push your best offers in front of the warmest leads.
LinkedIn Retargeting
LinkedIn is expensive. You can’t afford to be sloppy.
We run LinkedIn remarketing through the Insight Tag, deployed across high-intent pages (pricing, demo, contact, lead magnet thank-you).
We build audience segments based on:
- Pageview URL + session length
- Job title, industry, company size
- Funnel interaction level (content download, demo watched, webinar registration)
- Scroll behavior (via Segment + Hotjar events pushed to Insight Tag)
We isolate LinkedIn retargeting to support B2B lead gen, especially for:
- High-ticket services
- SaaS with demo-led conversion paths
- Account-Based Marketing (ABM) funnels targeting ICP lists
The retargeting creative stack includes:
- Sponsored InMail with funnel-stage copy (reminders, urgency, next-step push)
- Dynamic Ads promoting client case studies, webinars, or offer upgrades
- Single-image and carousel formats for social proof and user validation
We structure remarketing windows at 7, 14, and 30 days, adjusting frequency and bid depending on recency and past engagement.
Why it works: Because LinkedIn remarketing allows you to spend only where the decision-makers are. Our job is to make sure you’re not serving demo CTAs to cold top-of-funnel traffic. We retarget the right users at the right account level.
YouTube Remarketing
YouTube remarketing works when you build it like a funnel—not just re-serve the same ad to everyone who ever watched a clip.
We use YouTube audience creation tools inside Google Ads to build:
- Viewers who watched at least 50%, 75%, or full video
- Users who subscribed but didn’t click-through
- Skipped ads segmented for soft re-engagement
- Funnel-specific videos with mid-roll or end-roll CTAs
This allows us to deploy sequenced ad campaigns:
- Video #1: Brand recall
- Video #2: Product walk-through or customer testimonial
- Video #3: Offer with CTA to pricing/demo page
We also build in-stream and bumper campaigns for mobile placements, ensuring 6-second “reminder” ads follow users after their first watch.
Integration with Display & Video 360 (DV360) is available for enterprise-level accounts that require access to third-party inventory and advanced contextual targeting.
Why it works: Because YouTube is a channel where most users are passively consuming. But when you retarget by engagement, not just impressions, you can follow up with better storytelling and push warm traffic back to your site when they’re ready.
eCommerce Product Remarketing
This is where lazy agencies lose you money. If you’re not running feed-based product-level remarketing, you’re just spending to annoy.
We manage dynamic remarketing campaigns using:
- Google Merchant Center product feeds
- Facebook and Instagram Product Catalogs
- Shopify APIs for real-time inventory sync
- Collection-specific feed segmentatio
- Stock-aware and price-drop-triggered ads
- Geo-targeted overlays based on delivery zones
We set SKU-based triggers for remarketing so if a visitor looked at Product X, they get ads for Product X—not just your homepage.
On Meta, we deploy catalog carousel ads customized for add-to-cart abandoners, viewed-content non-converters, and upsell pathways based on previous purchases.
Inventory-aware remarketing logic is applied using tags and back-end triggers. If an item’s back in stock or on sale, users see the ad instantly. If an item is low-stock, urgency-based creatives are triggered automatically.
Why it works: 7 in 10 shoppers abandon their cart. But those who see the right product, with urgency and social validation, are 2.5x more likely to convert. We don’t spray ads—we isolate behavior and match it to the product that got the click.
Platforms We Work With
We’re platform-agnostic, which means we choose the best tools for your business.
- Google Ads
- Meta (Facebook/Instagram)
- YouTube
- TikTok Ads
- Microsoft Ads (Bing)
- Email platforms (Klaviyo, Mailchimp, HubSpot)
FAQs
We use UTM source differentiation combined with GA4 audience logic to ensure platform-specific segmentation. We prevent overserving by building exclusion lists and using recency filters in Google Ads and Meta Ads Manager.
Yes. We build multi-ad-set structures tied to lifecycle events (Viewed Product, Initiated Checkout, Watched Video > 50%, etc.). Each ad set has unique creative matched to that funnel position.
We audit pixel and tag container setups quarterly. We remove stale audiences (>180 days) and reconfigure Lookback Windows based on average sales cycle length and time-to-convert data from GA4.
We use GA4’s assisted conversion models combined with Looker Studio dashboards for cross-channel attribution. For B2B, we use CRM syncs to track deal stages and tie ad spend back to revenue, not just leads.
Yes. We can implement Conversion APIs (Meta CAPI, Google Enhanced Conversions, LinkedIn Events API) for first-party server-side tracking. This helps retain attribution fidelity despite privacy limitations (iOS14+, GDPR).
We rotate static and video creatives every 21–30 days, depending on frequency caps and CTR decay trends. Ad sequencing is handled in Meta and YouTube using reach/frequency campaign types when applicable.
Fix Your Retargeting—Or Keep Paying For Clicks That Don’t Convert
You already paid to get them to your site.
You either bring them back and convert, or let that ad spend rot.
We’re ready to audit your stack, fix what’s broken, and roll out remarketing that doesn’t suck. Schedule a call, and we’ll tell you—plain and simple—where your remarketing is costing you money.
There are no fluff reports, no generic advice. Just engineering your remarketing like it should’ve been built the first time.
