You Don’t Need More Traffic — You Need the Right Traffic That Converts
If you’re running a business in Portland and are tired of guessing whether your marketing budget is doing anything but draining your bank account, this is the end of that guessing game.
At Pearl Lemon, we don’t build unnecessary details. We don’t play the “wait and see” game. We construct campaigns that align with Google’s algorithm, focus on intent-rich queries, and get the most out of your budget, whether it’s going to paid ads, SEO, or both.
Whether you’re a local contractor, medical practice, legal firm, or ecommerce brand based in Portland, you’re not here for aesthetics—you’re here to get booked, get paid, and move forward.
Our Services
You’re probably here because something isn’t working. Maybe your ad spend is going nowhere. Maybe you’re stuck on page 3. Or maybe you’ve hired a digital agency that gave you unclear reports and called that “service.”
Here’s what we do instead: we analyze, isolate the issue, and fix what’s broken.
Below are eight core offerings we provide through our PPC SEO services Portland campaigns, and how they address problems you’re likely experiencing right now.
Technical SEO Audits
The problem: You’ve got a decent-looking website, but it won’t rank.
We run investigative audits using tools like Screaming Frog, Sitebulb, and Ahrefs to identify crawl issues, orphan pages, canonical conflicts, bloated scripts, and indexing errors.
What we do: By fixing 404s, removing duplicate content, improving your robots.txt and sitemap.xml, and restructuring your site, we remove blocks that stop rankings.
Outcome: Clients generally notice a 30–60% increase in crawl frequency and a visible rise in keyword rankings within 60 days.
High-Intent Keyword Mapping
The problem: You’re ranking for irrelevant search terms—or worse, not ranking at all.
We design a keyword strategy that splits queries into informational, navigational, and transactional stages. These are assigned to relevant service or product pages with clear intent alignment.
What we do: No more random blogging. No more targeting keywords with no payoff. Each page is linked to a goal and a specific type of user query.
Outcome: Click-through rates on profit-generating pages increase by 45–120%. Bounce rates drop. Leads grow.
Search-Focused Content Development
The problem: You’re posting content, but it doesn’t bring traffic or leads.
We don’t publish just to stay busy. We create structured content hubs using keyword groupings and relevance to target topics. Internal links improve crawl depth and thematic authority.
What we do: We build credibility with Google by demonstrating depth across key topics tied to buyer behavior.
Outcome: Session duration improves. More keywords rank. Pages climb in search results—no backlinks required.
Local SEO Excellence (Google Business Profile Optimization)
The problem: You’re not appearing in local searches—no 3-pack, no map visibility.
We fine-tune your Google Business Profile with keyword-rich service descriptions, Q&A sections, and image metadata tagged by location. We also fix NAP inconsistencies across local databases.
What we do: You show up in searches like “Portland HVAC repair” or “Portland personal injury lawyer” right where potential customers are looking.
Outcome: Phone calls from GMB increase by 2x to 4x within 90 days across most industries.
Full-Funnel Google Ads Management
The problem: You’re spending on ads, but conversions are low, CPC is rising, and your quality score is poor.
We build focused ad groups with SKAGs (Single Keyword Ad Groups), create campaign-specific landing pages, exclude irrelevant queries, and adjust bids by device, location, and time.
What we do: Campaigns that actually match user needs, and landing pages designed to convert.
Outcome: Cost per lead decreases. Return on ad spend increases. Our clients usually see a 40–80% CPL improvement within 60 days.
Retargeting and Conversion Recovery
The problem: 90% of visitors leave without engaging.
We use behavior-based remarketing with tracking pixels. Depending on time spent, content viewed, or scroll activity, we serve ads with relevant follow-ups.
What we do: You’re not losing people who bounced. You’re staying visible until they’re ready to act.
Outcome: Retargeting campaigns usually produce 3–6x return on ad spend. And you’re not paying for cold traffic.
Backlink Acquisition Through Editorial Outreach
The problem: Competitors are climbing. You’re not.
We contact niche-specific sites, local blogs, and Portland publications. We secure quality placements with balanced anchor text and diverse link profiles.
What we do: More authority, more credibility, better rankings.
Outcome: 20–50 high-authority links over 3 months can push main keywords into the top 3 results. It’s basic math, not empty promises.
Customized Reporting with ROI Breakdown
The problem: Your current agency sends reports that confuse—or worse, hide behind metrics like impressions.
We give you a full picture view that ties traffic to leads and revenue. Reports show keyword movement, call tracking, form submissions, and ad spend vs. income.
What we do: You know exactly what your investment delivers.
Outcome: You make confident decisions based on facts, not hopes.
Why Choose Us
Let’s skip the awards. You’re not here for logos—you’re here because your site’s not producing and your ads aren’t converting.
You’re tired of vague talk. You want someone to fix it and start showing real returns.
Here’s why businesses in Portland choose us—and stick around:
We Solve What Others Miss
Most teams treat PPC and SEO like separate projects. We don’t. We integrate both to create a system that consistently generates leads.
- Your ad spend is tracked keyword by keyword.
- Your rankings target terms people search right before they act.
- And your website doesn’t just sit pretty—it sells.
No assumptions. Just data, proven strategies, and real updates.
You Speak to the People Doing the Work
No being shuffled between reps. You work directly with the people behind your campaigns.
Got a Quality Score question? Just ask.
Keyword stuck on page 2? We’ll explain why—and what we’re doing about it.
You’ll get weekly reports. No ghosting. No vague answers. Just updates and outcomes.
We Know Portland
This isn’t about launching ads and hoping someone bites. We focus on neighborhoods, search patterns, and local competitors.
We understand how people in Portland think, search, and decide who to call.
We Treat Your Budget Like It’s Ours
Whether you’re spending $1,000 or $50,000, we scrutinize every dollar.
If it’s not converting, we stop it. If a keyword is draining your budget, we cut it. If a landing page underperforms, we rewrite it.
It’s your money. We respect it.
We Don’t Pretend to Be Busy. We Get Results
You’re not paying for pretty charts. You want more leads, more calls, and more revenue.
If we can’t produce that, we won’t take your project.
But if we can? You’ll wonder why you waited so long.
FAQs – Clear and Technical
We use Google Ads, SEMrush, and SpyFu for competitor insights, and Google Data Studio for reporting. We monitor campaigns daily and adjust them weekly based on performance.
We divide the process into technical fixes, content alignment, Google Business updates, local backlinks, and review strategies. It’s about distance, relevance, and presence—not just keywords.
Yes. We install call tracking, set up conversion pixels, and add UTM tags across campaigns. This connects clicks to your CRM so you can track ROI end-to-end.
Paid campaigns start showing activity in 7–14 days. SEO typically shows measurable progress within 30–60 days, depending on your baseline.
We ensure each keyword, ad, and landing page is directly related. We monitor bounce rates and adjust copy often. We aim for 7+ scores consistently.
We write service pages, local landing pages, topic-based blogs, and detailed FAQ pages to cover short and long-tail queries.
Yes. We build separate pages for each location, handle citations individually, and optimize each GMB listing separately.
Ready to Stop Spinning Your Wheels?
We’re not here to “get you seen.” We’re here to make sure Portland buyers find you when they’re ready to take action, not your competitor.
If you’re losing money on ads or buried in rankings, we’ll find out why, show you how to fix it, and guide you step by step.
Schedule Your Consultation Now – Honest answers. A clear path forward.
