PPC & SEO Services Durham Businesses Call When Guesswork Has Cost Them Enough
You’re not reading this by accident. You’re here because you’ve spent money on ads that didn’t convert, SEO that didn’t get you anywhere near page one, and agencies that promised “visibility” but couldn’t explain bounce rate from CTR if you asked.
At Pearl Lemon, we don’t sell promises. We build revenue systems using PPC and SEO services customized specifically for Durham-based businesses that need customers, not noise.
We’ve worked with companies who were running their own ads, checking Google every day, tweaking things based on guesswork—spending more time hoping than selling. We fix that.
Our Services: Built to Fix What’s Not Working
If your site isn’t getting traffic, your ads aren’t bringing in qualified leads, or your phone’s not ringing—there’s a reason. It’s not bad luck. It’s bad targeting, weak messaging, and wasted spend. We fix these issues by rebuilding the way your business shows up online. Everything we do is designed to pull in buyers, not browsers—so your marketing starts paying for itself.
Local SEO for Durham Businesses
If you’re not showing up on page one for the keywords that actually bring in leads, you’re invisible. Ranking for “Durham landscaping services” or “accountants in Durham” isn’t about writing a blog post and hoping it climbs. It’s schema markup, citation auditing, link velocity planning, GMB improvement, and hyper-local keyword mapping.
Problem It Solves: Poor rankings, no map pack presence, traffic that bounces.
How We Fix It: We audit your entire local digital footprint, then build ranking power with backlinks, content silos, and schema architecture. CTR testing on title/meta to trigger engagement.
Data Point: 46% of Google searches are looking for local info. Only 18% of businesses even show up correctly on maps.
Pay-Per-Click Advertising (PPC) with Intent Mapping
Running ads without intent targeting is like handing out flyers in a blackout. We map your service or product to actual search behavior in Durham. That means you’re showing up when your prospect is problem-aware, not just browsing.
Problem It Solves: Bleeding ad spend, low click-through rates, irrelevant leads.
How We Fix It: Custom keyword clusters, competitor gap analysis, negative keyword scrub, audience exclusions, dayparting, ad copy split testing, landing page variants with heatmap tracking.
Data Point: Our PPC audits usually recover 28-35% wasted spend in month one.
SEO Technical Audits
Is your site crawlable? Is it indexed properly? Does it meet Core Web Vitals? If these terms are foreign—or your developer shrugs when asked—you’ve got a problem.
Problem It Solves: Slow-loading pages, index bloat, crawl budget waste, orphaned URLs.
How We Fix It: We run a 70+ point technical audit covering render-blocking resources, sitemap health, canonical conflicts, JS errors, broken links, and redirect chains.
Data Point: Sites with page speed under 2s have 40% higher conversion rates.
Search-Intent SEO Copywriting
Traffic without conversions is charity. Our content doesn’t just “rank”—it pulls people through. Every blog, service page, and landing page is mapped to search behavior and funnel stage.
Problem It Solves: High traffic, low leads, low dwell time.
How We Fix It: Search behavior mapping, TOFU-MOFU-BOFU segmentation, keyword density calibration, internal linking strategy, benefit-first CTA embedding.
PPC Landing Page Development & A/B Testing
Most PPC campaigns fail because they send traffic to the wrong page. We build fast-loading, single-goal landing pages with one job: get the lead.
Problem It Solves: Low Quality Score, high CPCs, poor conversion rates.
How We Fix It: We integrate heatmaps, run split tests, analyze scroll depth, and form abandonment to update pages weekly until the funnel produces leads.
Data Point: Clients typically see a 22–47% drop in CPL after switching to our pages.
Competitor Analysis & Keyword Intelligence
We don’t guess. We use real-time data to spot what your competitors rank for, what ads they run, and how they spend. Then we go after their gaps and outbid them where it matters.
Problem It Solves: Poor ROI, poor keyword targeting, and generic campaigns.
How We Fix It: Competitor domain scraping, ad copy reverse-engineering, Ahrefs/SEMrush keyword extraction, search behavior classification, SERP feature targeting.
Google Ads Management
We don’t “set and forget.” Every campaign is actively managed, scrubbed daily, and rebuilt monthly based on data from your market, not a spreadsheet template.
Problem It Solves: Account bloat, budget waste, no lead tracking.
How We Fix It: Custom conversion actions, remarketing segmentation, ROAS refinement, and smart bidding with manual oversight.
Google My Business Management
Most businesses never touch their GMB profile again after verifying it. That’s a mistake. Updating GMB weekly with posts, questions, reviews, and geotagged photos increases visibility significantly.
Problem It Solves: Not showing in the map pack, inconsistent NAP info.
How We Fix It: Category audit, review prompts with schema updates, local authority citation submissions, and keyword-rich post scheduling.
What We Do That Others Don’t
Most agencies will show you vanity metrics, toss in a few fancy terms, and run your campaigns on autopilot. We don’t. We treat every pound you spend like it’s our own—and we track where every one of those pounds goes.
We don’t use pre-built templates or generic keyword lists. We dissect your competitors, analyze your local market in Durham, and build custom funnels that align with search behavior, not just search volume.
Where others talk about “visibility,” we talk about call volume. While they’re sending you monthly PDFs filled with charts, we’re rebuilding your funnel based on what actually improves revenue: conversion-focused content, negative keyword scrubbing, backlink velocity, Quality Score, LTV, and ROAS.
And we don’t outsource it to interns or junior staff. The same people auditing your account are the ones who’ll build and manage it—because half the battle is knowing what’s broken, and the other half is knowing how to fix it.
FAQs — Technical, No Unnecessary Details
Likely due to missing or inconsistent NAP citations, lack of geo-tagged content, or low proximity relevance based on your service radius.
Broad match keywords with no audience exclusions, poorly segmented campaigns, and sending traffic to general homepages.
Yes. We coordinate campaigns to split brand and non-brand terms, run heatmap analysis across both, and segment behavior to avoid keyword repetition.
Toxic links from PBNs or spam directories can tank your rankings. We do anchor text distribution audits and disavow where necessary.
It’s Google’s score (1–10) on how relevant your ads are to your landing page. Lower scores = higher CPCs. Our clients typically hit 7–9 across all campaigns.
In Durham’s market, local results can shift in 60–90 days with consistent link building, GMB updates, and on-site content adjustments.
Depends on the industry. Home services range £20–£45, legal £50–£120, B2B SaaS £80–£150. We outperform industry benchmarks in 70%+ of accounts.
You’ve Wasted Enough Time Guessing
If you’re still reading, then you already know what’s not working. You’ve likely seen competitors pop up above you with worse offers but better visibility.
You’re not losing business because you’re not good at what you do. You’re losing business because people can’t find you, or when they do, they don’t click. Or they click and bounce.
We fix that.
Let’s book your session — You’ll leave with answers, not a pitch.
Just one call. Then you’ll know if we’re the right team to sort this.
