PPC for Travel Agencies That Need Ads to Do the Job
Pearl Lemon doesn’t run ads to get likes. We run ads to fill your booking calendar. If you’re a travel agency that’s tired of excuses and vanity metrics, it’s time you saw what a hard-built PPC campaign can deliver. No extras. No unnecessary details. Just the kind of campaign that gets your phones ringing, inbox full, and tour slots booked solid.
We know how to travel. We know PPC. And we know how fast the budget burns when your targeting is off or your funnel leaks. That’s why we build every campaign from the ground up with a clear path from click to booking — and every penny doing the work it’s supposed to.
Our PPC Services for Travel Agencies
If you want clicks that convert, you need campaigns designed for how people plan travel, not how digital marketers wish they did. We build every campaign to suit the way your customers book: by date, destination, urgency, and budget.
Paid Search Built Around Buyer Keywords
We don’t guess what your customers search for. We use search query mapping to find exactly what people are typing when they’re ready to buy: “all inclusive Algarve June,” “ski deals Chamonix January,” “group travel Tokyo summer.” Then we write a copy that pushes them to book, not browse.
Granular Location Targeting by Departure City or Region
A client in Birmingham isn’t shopping the same as one in Brighton. We structure your campaigns to target by airport hub, travel corridor, or delivery radius — whether you’re selling coach trips across the UK or flights out of Heathrow.
Negative Keyword Lists That Block Time-Wasters
Teachers are doing research for school projects. People are checking visa rules. Browsers with no budget. We block them before they cost you. Every campaign is layered with negative keywords to cut useless spend by 30% or more.
Conversion-Focused Ad Schedules
People book holidays after work, not during meetings. We adjust ad times by hour and day, matched with when your bookings come in. We watch the trends weekly, not monthly, and adjust as needed.
Google Hotel & Meta Travel Integrations
If your agency books through GDSs, Booking.com, or white-label engines, we connect ads across Meta’s travel feeds and Google Hotel campaigns. You get full booking funnel coverage — from awareness to checkout.
Display Ads and Remarketing That Convert
Abandoned cart? We retarget. Viewed your landing page and bounced? We show trip-specific ads on sites they visit next. Our creative team builds display banners with urgency, offers, and destination-specific visuals.
Landing Page Buildouts Focused on Mobile Booking
Travel shoppers use mobile. If your booking page takes five seconds to load or asks for 17 fields, you’ve already lost them. We work with your team (or ours) to build landing pages that convert — mobile-first and tested weekly.
PPC Audit and Conversion Tracking Setup
We review every click from first impression to final booking. That means syncing your ad account with analytics, CRM, and booking engine to show where your money is going — and what’s coming back.
Weekly Performance Reviews, Not Monthly Excuses
Travel changes quickly. So do we. Every week, we review your campaigns for dips in performance, bid shifts, and ad fatigue. When we spot an issue, we fix it. Before it hurts your results.
Who We Work With
Whether you sell custom tours, cruises, city breaks, or group bookings, we build campaigns for:
- Leisure travel agencies
- Honeymoon and romantic trip specialists
- Eco-tourism operators
- Family holiday providers
- Corporate travel services
- Luxury travel planners
- UK-based and international agencies
Straight Talk: What Makes Us Different
We won’t try to impress you with a fancy dashboard or meaningless stats. We care about three things: cost per booking, return on ad spend, and how long your campaign keeps performing.
Most agencies get you one decent month and then fade. We build campaigns that adapt as your business, your season, and your competition change.
Because if we don’t make your phones ring, we don’t stick around.
Sick of the Buzzwords?
This is the section where most agencies ramble about their “vision,” “philosophy,” or “story.” You know what matters more?
Getting your next 100 bookings sorted.
We’re not here to win trophies or tell you how clever we are. We’re here to run your ads like your profits depend on it — because they do.
No nonsense. No filler. Just a direct line between your budget and the bookings it earns.
FAQs
Campaigns typically start showing activity in the first 2–3 weeks. Full conversion patterns show up around week 4, once we’ve fine-tuned performance.
Yes. We’ve worked with TourCMS, Rezdy, Salesforce, HubSpot, Travelport, and others. We’ll connect ad performance to your sales pipeline so you see the full journey.
We build flexible campaigns that can pause, pivot, or shift by region. Whether it’s weather or conflict, we don’t let one market slow your entire campaign.
Yes. We’ve managed PPC for UK-based tours, Eurostar travel, Southeast Asia packages, and long-haul North American deals.
Using tracking templates, dynamic phone numbers, and conversion APIs tied into your booking engine, we link every booking back to its keyword and ad group.
Stop Losing Bookings to Sloppy Ads
Your competitors aren’t better than you. They just paid someone who cared about how their ads performed. If you’re tired of wondering why your PPC spend leads to nothing, the solution is simple: stop wasting money on wishful thinking and put it where it counts — with a system that earns bookings.
We build for results. Nothing else. That means segmenting your campaigns, writing copy that turns visitors into buyers, and running ads when and where it counts. No extras. Just results that matter. Reach out today.
