PPC for Real Estate That Brings Buyers to Your Door
At Pearl Lemon, we manage PPC for real estate campaigns that connect serious buyers and sellers with agents, brokers, and property investors. Real estate moves fast, and being visible when someone is searching for a property or an agent makes all the difference.
Through planned real estate PPC campaigns, we help professionals in this industry get seen by the right people without wasting time or money.
With carefully structured ads, exact audience targeting, and based on data management, we turn ad clicks into real leads that push forward real growth.
Our Real Estate PPC Services
In the real estate business, every missed lead can mean a missed commission, a lost client, or a deal left for a competitor. Our PPC advertising for real estate is built around your need for qualified leads and consistent pipeline flow.
Google Ads Campaign Management
Buyers and sellers aren’t browsing randomly — they search with intent. We run Google Ads campaigns with laser-focused targeting on transactional search terms like “buy homes near me” or “real estate agent for first-time buyers.” We keep cost-per-lead low and quality high through thorough keyword research, refined audience segmentation, smart bidding, and continual A/B testing.
Real Estate Retargeting Campaigns
Most prospects won’t act on their first visit. That’s why we set up retargeting campaigns to follow interested users across search engines and social platforms. Well-timed display ads, remarketing lists for search ads (RLSA), and custom audiences ensure that when a user is ready to take action, your name is the one they remember.
Local Service Ads for Real Estate Agents
When buyers or sellers are ready to move, they search for real estate services closest to them. We run Local Service Ads that position your profile at the top of search results, increasing qualified leads through Google’s trusted ad format. From initial setup to ongoing lead dispute management, we handle the heavy lifting.
Facebook and Instagram PPC for Real Estate
Social media is no longer optional in the real estate world. We design Facebook and Instagram ad campaigns that capture attention during casual browsing and nurture users into contacting you. Through carousel ads, lead generation forms, and video ads, we build a full-funnel advertising strategy that converts audiences from awareness to action.
Landing Page Creation and Management
Even the best PPC ads fail if the landing page can’t close the sale. We create high-converting landing pages that match ad messaging, focus on a single action, and reduce friction. Features like fast load speeds, mobile optimisation, strong headlines, social proof, and simplified forms help turn page visitors into actual client inquiries
PPC Account Audits and Consulting
Already advertising but not getting results? Our detailed PPC audits pinpoint leaks in your account — from keyword mismatches to poor ad rank to ineffective targeting. After diagnosing the gaps, we provide planned fixes that can turn an underperforming campaign into a high-performing lead generator.
Our Expertise in PPC for Real Estate
Managing PPC for real estate demands a specific skill set. It’s not enough to generate traffic — it must be the right traffic at the right stage of readiness. At Pearl Lemon, we specialize in designing campaigns that match practical real estate behaviour.
We manage over £3 million in paid search and social budgets annually, with real estate clients seeing average returns of 320% on ad spend. Our team is certified across Google Search, Display, and Video Ads, along with Facebook Ads Manager and Microsoft Ads platforms.
Every campaign we build factors in:
- Buying and selling cycles by season and market conditions
- High-intent search behaviours versus low-intent browsing
- Platform-specific user psychology between search engines and social networks
- Real estate-specific ad policies and compliance standards
Our processes are built on planned approaches like ad scheduling around open house timings, bid modifiers for mobile devices, demographic layering by property buyer profiles, and detailed Quality Score management to refine overall ad performance.
Why Choose Pearl Lemon for Real Estate PPC?
The success of your real estate business depends heavily on visibility and timing. Here’s why working with Pearl Lemon gives you an edge:
- Real Estate Focus: We understand the nuances of real estate transactions — short buying windows, local competition, and value-driven leads.
- Performance Management: We monitor every keyword, every ad variation, and every audience target daily to catch inefficiencies before they cost you money.
- Real Data Reporting: You get clear, actionable reports showing leads generated, CPL, and ROI — no meaningless vanity metrics.
- Campaign Flexibility: Whether you want to promote a new listing, build awareness for a brokerage brand, or customize your ad structures accordingly.
- Strategic Communication: You work directly with PPC specialists managing your campaigns, so nothing gets lost between layers of account management.
FAQs
Initial lead generation typically begins within the first 2–3 weeks, while full performance maturation takes between 60 and 90 days based on conversion data accumulation.
Google Search and Local Service Ads are excellent for direct response. Facebook and Instagram excel at audience nurturing and remarketing, especially for mid-funnel and top-of-funnel prospects.
Budgets can vary widely, but for meaningful results, we recommend a starting range between £1,000 and £2,500 per month. Higher competition markets may require more aggressive spending to achieve visibility.
Yes. We structure investor-specific PPC funnels designed to attract motivated sellers, distressed property owners, and wholesale deal leads.
Our primary KPIs include the number of leads generated, cost per lead, lead-to-appointment ratios, and, eventually, closed transaction values where tracking is possible.
Secure More Property Deals Through Smart PPC with Pearl Lemon
Real estate success depends on being seen first and being remembered when it matters. Pearl Lemon builds PPC advertising for real estate that delivers measurable lead flow, so you can focus on winning listings, signing contracts, and closing deals.
Let’s put your real estate business at the front of the market, right where buyers and sellers are looking.
