PPC For Plumbers: Stop Waiting Around for Referrals.
Paid Ads That Get Your Plumbing Business Booked Solid — Without Guesswork.
At Pearl Lemon, we’ve built PPC campaigns for plumbing businesses that need jobs right now, not three months from now. If you’re dealing with unpredictable leads, slow months, or just tired of playing phone tag with browsers, then this page wasn’t written for everyone—it was written for you.
We don’t show up with pretty decks or half-tested ad ideas. We bring tested pay-per-click systems that fill up calendars with people actually looking to book services, and we don’t waste your ad budget learning on the job. We’ve already done that.
You’re a plumber. Not a marketer. But when the phones stop ringing, you know something’s broken.
Our PPC Services for Plumbers
Let’s skip the warm-up. You’re here because your leads aren’t coming in. Maybe you’re not showing up on Google. Maybe you’re getting the wrong kind of clicks—browsers instead of bookers. Maybe you’re running ads yourself and wondering where the budget’s going.
We build PPC campaigns to fix those issues—fast.
High-Intent Keyword Targeting (That Actually Converts)
We don’t bid on broad terms like “plumber.” That’s where budgets disappear. We target long-tail, local, action-ready search terms like:
- “emergency plumber in Watford”
- “boiler repair cost East London”
- “blocked drain same-day service near me”
These aren’t just random clicks. These are people trying to call right now.
We use historical CTR, CPC trends, commercial intent modifiers, and Google’s own Quality Score metrics to build keyword clusters that bring calls, not bounce rates.
Geo-Fencing & Radius Targeting for Local Focus
We apply radius targeting and geo-fencing to make sure ads show only to people in your actual service area.
This cuts out wasted clicks from locations you don’t cover.
Got crews in different zones? We’ll create split-location ad sets with local-focused ad extensions, so every area gets its own lean setup.
Ad Copy That Gets Calls From Buyers
Click-through rates are useless if they don’t turn into actual phone calls. We write ads using direct-response copy techniques rooted in real-world advertising principles.
We test different hooks (urgency, service, price-based) and use statistical models (Chi-square, A/B confidence intervals) to see what gets the right users on the line.
Call Tracking & Conversion Attribution
We don’t just track web forms. Every phone call is tracked, recorded, categorized, and connected to the keyword and ad that made it happen.
We use:
- CallRail setups
- UTM parameters
- Conversion imports into Google Ads
- CRM connections (when applicable)
If you’ve ever been told your campaign was “working” but weren’t shown proof in terms of booked jobs, you were misled.
Negative Keyword Lists to Keep Time-Wasters Out
You’re not here to give free advice to people googling “how to fix a clogged toilet myself.”
We build extensive negative keyword lists to cut out:
- DIY traffic
- Job seekers
- Competitor snooping
- Out-of-zone traffic
If a click won’t bring a call, we block it before it costs you.
Local Services Ads (Google Guarantee Setup)
If eligible, we’ll get your business on Local Services Ads—those high-visibility boxes with call buttons and ratings.
This isn’t just about showing higher. LSAs often convert at 20%+ because they remove friction. When someone clicks, they’re ready to ring.
We take care of:
- Background checks
- License verification
- Profile building
- Budget and bid settings
Landing Page Development & Conversion Tuning
You wouldn’t patch a leak with duct tape. So don’t send traffic to a half-built webpage.
We create landing pages that are:
- Mobile-optimized
- Quick-loading (<2 seconds)
- Built for calls with tap-to-call buttons
- Connected to your booking system (when applicable)
We test every detail: CTA color, phone number position, header copy, and trust badges. Each test is made to increase actual results, not just views.
Round-the-Clock Monitoring & Weekly Optimizations
We don’t just let your campaign sit. It’s actively managed. If CPC rises, we adapt. If clicks drop, we fix it.
Weekly checks include:
- Search term cleanup
- Hourly/daily bid changes
- Ad testing
- Audience tweaks
- Device-level bid shifts
This is not a frozen plan. It’s a live system. And we’re on it constantly.
What You Get (No Buzzwords Here)
Real Calls From Real Customers
People calling for services, not advice. Every ad we run is built to ring your phone—not just get clicks.
Local Ads That Only Show Where You Work
If you’re in North London, your ad won’t show in Manchester. It’s simple, but many so-called “specialists” don’t get this right.
Keywords That Trigger Bookings
We don’t chase costly, broad search terms. We find that sweet spot—terms people use right before making a call.
Think “24-hour emergency plumber Hounslow”—not just “plumber.”
Ad Spend Tracked Down to the Pound
You’ll know exactly where your money went and what came back. No ambiguity. Just clear facts and performance.
FAQs (For Plumbers Who Want Straight Answers)
Usually 48–72 hours after launch. Paid search works immediately—assuming setup and approvals are on time.
Depends on your location and demand. Most plumbers start with £800–£2,500/month. Know your job value and close rate first.
You can use your site, but it’ll lose money if it’s not built to convert. We build focused pages meant to get calls.
Yes. You’ll get call logs, keyword data, and ad performance reports—every week. You’ll know which parts are producing work.
Absolutely. We build separate ad groups and pages around each service to ensure strong relevance and ad quality.
Yes. We manage Google Search, Display (if it fits), Retargeting, and Local Services Ads—all together.
Yes. We work with tools like Housecall Pro, Zoho, ServiceTitan, and others.
Time to Get Jobs on the Calendar
Let’s skip the slow weeks. It’s time to put paid ads where they matter—your phone line.
We’re not here to “build your brand.” We’re here to bring in booked jobs. And we do it right.
Book your consultation today. 15 minutes. No sales talk. Just a working plan.
