PPC for Amazon Services
If you’re running ads on Amazon and your spend is creeping up while your returns limp along like a tired mule, you’re in the right place.
At Pearl Lemon, we work with Amazon sellers who’ve had enough of overpriced clicks, low conversion rates, and ad accounts bloated with bad data. This service isn’t theoretical. It’s not guesswork. It’s not what every blog and AI-written “how-to” PPC guide keeps repeating. This is cold, technical execution focused on one thing: keeping more profit in your pocket, without tipping Amazon every day.
What We Offer – Amazon PPC That Performs
We don’t believe in bloated packages or “set-it-and-forget-it” campaigns. Each service below exists to fix problems we find in almost every underperforming ad account. If your campaigns are draining your budget, here’s what we do to fix it—clearly and methodically.
Amazon PPC Audit & Performance Review
Before any ad spend, we take apart your current campaigns to understand what’s happening.
Most sellers don’t know what’s working and what’s not. Amazon’s platform hides a lot of that truth. We make it clear:
- Search term report broken down by keyword results (CVR, CTR, impressions, spend, sales)
- Grouping keywords by ROI: strong performers, break-even terms, and money wasters
- Spend waste review at the campaign level using ACOS and match-type analysis.
- Hourly vs. daily performance checks
You’ll find out which 10% of your ads are doing the most and where you’re wasting budget.
Rebuilding Campaigns Using Match-Type Clarity
Most accounts are messy—auto-campaign overload, broad match confusion, and unrelated keywords thrown together.
We clean and reorganize with a clear structure:
- Separate campaigns by match type: Exact, Phrase, and Broad—for better control and accurate reporting
- Keyword-to-ASIN matching—so each product gets the right traffic
- Bids split based on keyword type—brand, competitor, or general terms.
- Targeting specific regions where relevant (especially for EU/US markets)
This usually cuts ACOS by 20–40% in the first month by removing Amazon’s guesswork.
Focused Keyword and Negative Keyword Cleanup
Many Amazon sellers keep paying for keywords that haven’t converted in weeks or months.
We clean that up thoroughly:
- Using outside keyword databases and reverse ASIN tools for better search terms
- Finding keywords that real buyers use
- Weekly updates to negative keywords using exact match data
- Alerts for poor terms (15+ clicks, $15+ spend, 0 sales = eliminate)
This alone typically cuts CPC by 10–25%.
Manual Bidding and Spending Limits
Auto-bidding won’t protect your profits. You need real control.
We base settings on your product’s numbers:
- Manual bid caps by keyword and match type—no more overpriced clicks without reason
- Higher bids only on terms with proven returns
- Tracking performance by device—cutting bids where conversions are weak
- Custom ACOS limits for every SKU—checked daily, updated weekly.
This isn’t “set and forget.” It’s deliberate spending—push forward when it’s worth it, stop when it’s not.
Sponsored Brand and Display Ad Planning
Many sellers ignore these ad types or spend without tracking. Big mistake.
We treat them as serious strategies:
- Testing headlines for Sponsored Brand ads to improve CTR
- Matching Display ads to specific ASINs—either to protect your listings or challenge others
- Reviewing click share, ranking, and retargeting results
- Testing image and text layouts to improve recall and sales
This helps sellers in competitive categories grow their presence without wasting budget.
Split Testing and Improving Conversions
Too many ad managers run stale campaigns with no testing.
We’re always checking:
- Testing ad copy, images, and keyword sets every 14–30 days
- Replacing low-performing keywords (CTR under 0.3%)
- Watching how changes in pricing, reviews, or titles affect conversions
- Adjusting based on where ads appear—top-of-search vs. product pages
Even small conversion gains can create large returns at scale.
Product-Level Margin Analysis and Ad Focus
Not every product deserves ad money. We check what should and shouldn’t be pushed.
- Group products by profit margin and sales results
- Set campaign focus areas (main products vs. extras vs. new releases)
- Stop ads where clicks cost more than the profit allows
- Shift the budget to products with solid results and good returns.
No more one-size-fits-all campaigns. Each product gets a budget based on actual results.
Problems We Fix
If you’re reading this, something’s broken. Here’s what we fix every day for people ready to take control of their Amazon ads.
High ACOS That Hurts Your Margins
First warning sign: you’re paying more for ads than you’re earning in profit. It creeps up until your return disappears. We cut spending where it underperforms and shift the budget to the keywords that sell.
Low Conversions from Useless Traffic
Getting clicks is easy. Getting real buyers? That’s harder. Without proper filters, you’re paying for clicks that never had buying intent, and it adds up. We tighten targeting to match product intent with actual purchase behavior.
Overspending With No Return
Loose campaigns with poor targeting will waste your budget fast. You think you’re collecting data, but it’s mostly noise. We put spending on a leash. With strict bid caps and performance rules, we control spend before it runs wild.
Unclear Reports and Half-Truths
Amazon’s data hides the full story behind averages and estimates. Many sellers think they’re doing well when they’re not. We pull out real results and remove the guesswork. We build reports around decisions, not dashboards—so you know exactly what to fix.
Weak Results from Sponsored Brand and Display Ads
These often drain your budget when they’re handled poorly. We treat them as serious strategies—measured, tested, and tracked for return. No fluff campaigns—just placements that earn their spend or get shut down.
FAQs – Direct Answers
Depends on your margin. If you earn 25%, your ACOS has to stay under that. We usually aim for 15–20%.
No. We’ve tested them and found them too vague and slow. We use rules and manual settings for better control.
Sponsored Products are sales-focused. Sponsored Brands are for brand exposure and are tracked separately.
10–20 per ad group. More than that just adds confusion.
Yes, if the product has solid margins and people want it. It takes strict targeting and strong control of spend.
Weekly cleanup. Anything with over 15 clicks and zero sales gets removed. Off-brand keywords are also filtered out.
Stop Wasting Budget on Ads That Don’t Convert
If you’re serious about cleaning up your Amazon ad account—cutting waste, raising returns, and building campaigns that work—we should talk.
We don’t sugarcoat anything or manage failing campaigns. We fix problems—quickly and clearly.
Want to stop the waste and make your ads profitable?
→ Schedule a PPC Audit
