PPC for Accountants: Let the Right Clients Come to You
If you’re like most accountants we work with, you’re tired of wasting money on ads that promise results but bring in low-quality leads, if any at all. At Pearl Lemon, we don’t talk theory. We run numbers. More importantly, we run ad campaigns that bring serious inquiries directly to your inbox or phone.
That means business owners, landlords, high-income freelancers, and SMEs actively search for your specific services when they need them most.
No tricks. No illusions. Just client acquisition that runs efficiently and predictably.
Our Services: PPC Built Specifically for Accountants
We don’t reuse generic campaign templates from unrelated industries. Everything we create is based on how accounting prospects search, click, and make decisions — right down to the keyword level.
Search Campaign Architecture (Google Ads)
We set up ad campaigns that target action-ready search phrases like “accountant near me for self-employed” or “tax accountant for small business UK.” These aren’t meaningless clicks — they’re high-cost, end-of-funnel terms. Campaigns are divided into SKAGs (Single Keyword Ad Groups) to improve relevance, Google Quality Scores, and your return on each click. Each click is an intentional step toward a booked appointment.
Landing Page Strategy & Conversion Rate Improvement
A well-written ad is worthless if the landing page loses your traffic. We design pages with one goal: turning visitors into leads. We use heatmaps, scroll tracking, headline testing, form placements, button styling, and microscopy analysis — all refined through testing. Our accounting clients see 34% lower cost-per-lead than industry norms, because we don’t assume. We measure, refine, and move quickly.
Keyword Selection & Bidding Control
Accountants often overpay — £8–£15 per click — for common keywords. We find long-tail, high-intent terms like “best accountant for Ltd company tax returns UK” and use smart match types (exact, phrase, BMM when relevant). By avoiding inflated bids and using return-focused bidding strategies (like target CPA or ROAS), we lower your costs while improving lead quality.
Filtering Out Irrelevant Traffic
No more wasting money on clicks from “accounting courses” or “free tax software.” We manually and automatically add negative keywords after reviewing your Search Terms Report every week. This alone reduces wasted spend by 20–25% in your first month.
Call Tracking & CRM Connection
You should always know where your leads come from. We use dynamic call tracking tied to keywords and ad groups. Then we sync it with your CRM, so every phone call, form, or booking is traceable to a campaign, making your ad spend transparent.
Local PPC Focused on Your Area
If you target a specific location, like North London or Manchester, we set up radius targeting, device filtering, and postcode bidding. We write ads that mention your local area to make them more trustworthy and relevant. This narrows your audience and improves lead quality.
Retargeting Interested Visitors
Many potential clients don’t convert the first time. We stay in front of previous visitors through display and search-based retargeting (RLSA). We cap how often people see your ads, adjust timing, and tweak the messaging — so it feels helpful, not annoying.
Financial Ad Rules & Approval Support
We know the financial space has advertising rules. That’s why we write direct, clear ad copy that follows ASA and FCA standards where they apply. No inflated claims. No tricks. Just language that builds trust and keeps your ads running smoothly.
Reporting That Shows What Matters
We send reports showing your actual cost per lead, conversions by device, which keywords perform best, how much budget you’re missing out on, and more. No fluff or vanity stats — just information that helps you improve your results and profit.
What We Bring to the Table
We manage PPC with accuracy — every click and every pound explained. No guesswork, no waste — just measurable leads that can become clients.
Campaigns Designed for Accountants — Not Everyone Else
We don’t lump your business in with cafés or tradespeople. Your average client is worth more, and your prospects need to trust you. That’s why every detail — keywords, ad copy, landing pages — is made for your audience: business owners, contractors, freelancers, landlords, and high-earning individuals who care about compliance and accuracy in an accountant.
Only High-Intent Traffic
We zero in on phrases that show strong purchase interest, not general browsing. Like:
- “Accountant for small business UK”
- “tax return services London”
- “corporation tax filing help”
No “how to do my own taxes” crowd. Just people are ready to hire.
Smarter Spending That Respects Your Budget
We manage your account efficiently with:
- Exact and phrase match control
- Bidding strategies based on return goals
- Device and location-specific bids
- Time-based scheduling to cut low-value traffic
Our goal isn’t higher spending — it’s more effective spending. We reduce wasted budget by 20–35% in the first month for most clients.
Full-Path Tracking for Every Lead
Each lead is connected back to the exact ad and keyword that brought them in. Whether they call, submit a form, or book, we track it. That allows us to stop wasting money and focus on what actually brings clients in.
Weekly Account Improvements
We actively manage your account with weekly reviews:
- Search term audits
- New negative keyword additions
- Ad testing
- Landing page updates
- Budget and rank loss assessments
The goal: lower your cost per lead and keep results growing.
Ad Copy That Fits the Accounting World
We write with your client in mind — no vague promises. Just straightforward offers like:
- “Tax return filed in 48 hours.”
- “Ltd company accounts from £XXX”
- “Speak directly with a certified accountant today.”
No clever gimmicks. Just information that converts.
Landing Pages Focused on Getting Results
We build fast, responsive pages designed for action. Click-to-call buttons. Simple forms. Short but strong messaging. No endless scrolling. Just enough to inform — and convert.
Thoughtful Retargeting Without Annoying People
We run smart retargeting ads that only show up when people search again. We control frequency, keep things fresh, and focus on staying helpful, not intrusive.
Financial Advertising Done Right
We keep your campaigns compliant. Whether you’re regulated or not, we avoid misleading tactics, pressure language, or anything that might hurt your reputation or risk suspension. You’re a professional — your ads should reflect that.
FAQs – Technical Details That Matter
Most clients see qualified leads within 7–10 days. Full campaign efficiency happens around 30–45 days.
We target 7–12% conversion rates on search traffic, depending on your location and offers.
Yes. We connect with HubSpot, Pipedrive, Zoho, Calendly, Acuity, and others.
No problem. We’ll review your setup, suggest improvements, and keep your data for better future performance.
Yes. We run multiple ad versions, test headlines, and cut underperformers regularly.
Yes. We build campaigns for Bing (great for older users) and LinkedIn (great for B2B).
We recommend at least £1,000/month to gather enough meaningful data and make smart decisions.
Ready to Put Your Ads to Work?
You don’t need thousands of views. You need 10 serious leads who book. We’ve done this before, and we’ll walk you through how we’d do it for you. If the numbers check out, we go forward.
No buzzwords. No nonsense. Just a clear discussion, some solid numbers, and a plan that delivers.
Let’s build a real lead system — starting with the next search your future client is already typing.
Book a strategy call with our PPC team today. The right clients are searching. Let’s help them find you.
