PPC Agency Kent — Built for Kent Businesses That Need Sales, Not Just Traffic
At Pearl Lemon, we don’t do guesswork. We build ad campaigns that make sense — financially, technically, and practically — for business owners in Kent who are tired of hearing marketing nonsense and getting nothing in return.
If you’ve been told that “it just takes time” while your ad spend keeps bleeding… we need to talk. Because there’s no reason your business shouldn’t be seeing qualified leads and sales from Google Ads within weeks. Not months.
We work with businesses across Maidstone, Canterbury, Dartford, Tonbridge, Ashford, Sevenoaks, and nearby — from trades and service providers to local e-commerce stores and B2B operators who need actual ROI, not just empty traffic.
OUR SERVICES: PPC Services That Fix Real Issues — Not Just Burn Budgets
Here’s what we offer — and more importantly, why it matters to your bottom line. Each service is designed to correct a specific leak in your marketing pipeline.
Google Ads Management – Targeted PPC Campaign Execution
If your Google Ads aren’t producing the return you expected, it’s likely due to one of these: poor Quality Scores, irrelevant keyword matching, mismatched ad copy, or bidding against non-commercial queries.
We examine Search Terms reports, tighten match types, and reorganize ad groups to ensure commercial-intent traffic, not window shoppers. Expect a Quality Score improvement within 14–21 days, which can reduce your CPCs by up to 40%.
How this helps: You stop paying £3 a click for people who had no intention of buying. We focus on buyer-intent keywords, not empty traffic.
Google Shopping Ads – For E-commerce That Actually Wants Conversions
Shopping Ads fall flat when feeds are a mess. We correct Merchant Center problems, fix GTIN mismatches, and structure product titles using keyword modifiers that actually convert (e.g., “Buy [product] Kent” vs “Best [product]”).
We also create custom labels for segmentation by price range, margin, or inventory levels — so you can bid more precisely where it counts.
How this helps: You’ll stop wasting spend on low-margin or out-of-stock products and start increasing items that sell.
Local PPC Campaigns – Geo-Fencing That Keeps Revenue Local
If you’re a service business in Kent, you don’t need clicks from Glasgow. We build radius-targeted campaigns that focus on towns, boroughs, and even postcodes — tied to local search intent queries like “boiler repair Maidstone” or “solicitor near Canterbury.”
We integrate call extensions, local map placements, and review schema to increase CTR and call volume.
How this helps: You show up for people who are 5 minutes from your shop, not 5 counties away. That means more calls, more visits, and less wasted time.
Remarketing Campaigns – Turn Missed Traffic into Paying Customers
97% of visitors don’t convert on the first visit. That’s typical. What’s not typical is letting them disappear without follow-up.
We segment remarketing audiences by time on site, page depth, and cart abandonment behavior. Then we run step-by-step ads that match their stage in the buying cycle, not generic “still interested?” banners.
How this helps: Re-engagement campaigns often reduce CPL by 30% and increase conversion rates by up to 50%. It’s the most affordable way to turn “maybe later” into “yes.”
Microsoft Ads Campaigns – Tap Into an Overlooked (Cheaper) Market
Don’t overlook Bing. It’s 15% of the search market and includes high-income users, especially in B2B and over-45 segments. CPCs are often 20–35% cheaper, and competition is far lower.
We replicate successful Google campaigns, adapt for Bing-specific modifiers, and exclude syndication partners to avoid irrelevant traffic.
How this helps: You get access to a quieter market where your ads perform better, especially helpful for local services and high-ticket items.
Display Campaigns – Awareness That Doesn’t Waste Clicks
Display Ads are great for remarketing, but they need precise targeting. We avoid broad placements and use custom affinity + in-market audiences from Google’s ad stack.
We monitor Viewability rates, manage frequency capping, and exclude mobile apps and low-quality placements that waste your budget.
How this helps: You gain brand recognition without wasting clicks. And when users do click, they’re already familiar with you, which improves conversion rates by 30–60%.
Landing Page Strategy – Get More From the Clicks You’re Already Paying For
Clicking the ad is only half the story. If your landing page doesn’t match your ad copy, lacks a clear CTA, or loads in 5+ seconds… you’re paying Google for nothing.
We audit speed, CTA placement, visual hierarchy, and mobile usability. Then we help you build results-first pages — no unnecessary elements, no distractions.
How this helps: Better landing pages can double your lead rate without changing your ad spend. That’s savings back in your account.
Monthly Reporting & Active Management – No “Set-and-Ignore” Accounts
We don’t “set it and check in once a month.” We run weekly improvements — adjusting bid strategy, A/B testing copy, reviewing SQRs, and reallocating budget to the best-performing segments.
You get reports that mean something: CPL, ROAS, impression share, conversion lag, assisted conversions — not hollow stats.
How this helps: You always know what’s working, what isn’t, and what we’re correcting — in clear language.
FAQ – PPC Services Kent: Technical Questions, Straight Answers
Typically within 7–14 days. Full ramp-up for better performance usually takes 30–45 days, depending on data volume.
Depends on the competition and margins. Local services range £8–£35 per lead. E-commerce conversion costs vary between £12–£60, depending on AOV and product.
We build with detailed segmentation — exact for high-intent terms, phrases for searchability, and limited broad match with extensive negatives. This reduces wasted spend.
Yes. We run audits on Search Terms, Quality Scores, ad relevance, landing pages, and conversion tracking. Then we fix what’s broken — fast.
We implement Google Tag Manager with custom events, verify with Google Analytics 4, and import conversion actions into Ads for accurate ROAS tracking.
Depends on goal and data volume. New accounts start on manual CPC or Max Clicks. Once enough data exists, we test Target CPA or Target ROAS.
Yes, but we’re honest: if your budget can’t support testing and data gathering, we’ll let you know early. No guesswork. No wasted time.
Stop Wasting Budget — Let’s Build a PPC Campaign That Pays
We won’t waste your time. You’ll walk away with clarity on what your campaigns are doing, what they should be doing, and exactly how we’d correct them.
Stop hoping your ads work. Start being certain.
Book a consultation now.
We’ll show you how to turn paid clicks into actual revenue.
