Our Managing Director Will Get You Growing In No Time


Meet Ion Farmakides, he’s our Managing Director here at Pearl Lemon.

Ion has been doing business development since September 10th 2007 (he still remembers his first day ha)  and has spearheaded dozens of successful marketing campaigns.

Ion has 14+ years of sales & business development experience and then rapidly went on to become a Lead Generation and SEO expert

If you’re looking to climb up the search engine results pages rapidly and generate more organic traffic – Ion will make that happen!

You'll Be In Great Hands,
Ion Farmakides Is An Experienced & Qualified SEO/Lead Gen professional

Ion is a natural when it comes to leveraging his expertise, strategic thinking & powerful SEO tools to deliver exceptional results for our clients. His work abides by the latest SEO best practices and he goes the extra mile to keep updated with advances in the industry.

Ion’s also a lead gen beast, having gathered dozens of highly qualified leads for clients of all backgrounds and niches. You can rest assured that Ion will play a vital role in helping you to
achieve your growth goals.  

shared goals
SEO Expert

AS Our SEO/Lead Gen Expert, You Can Expect The Following From Ion

Ion's Job Is To Ensure That We Double Your
Organic traffic In 90 Days

If we had to explain our managing director’s job description in a nutshell, it would be to ensure that we overdeliver for all clients. Here are some of Ion’s top attributes that contribute massively to our client’s success:


Ion work’s closely with all of our internal SEO experts on a daily basis to ensure the smooth running of our client’s campaigns.

Skill Development

We are continually striving to improve our processes and skills so that we can continue to delight clients.

Strategic Thinking

Ion loves to create and implement search engine optimisation strategies that are tailored to each client’s needs & goals.


We really do take the time to understand our client’s objectives by researching them and their competitors.


Ion’s managed dozens of successful SEO campaigns and learned valuable valuable insights along the way. Ion has over a decade of sales experience that will relate to your campaign.


Google analytics and SEMrush are just two of the many analytics tools that we use to derive data-driven insights.

The Difference Is In The Delivery

As soon as you come on board, our journey begins. You’ll quickly realise that the way we deliver our SEO services is what differentiates us as an SEO agency. We are a distributed team working across several timezones, there’s bound to be someone working on your campaign at any given moment. And as mentioned – Ion work’s closely with our SEO project managers who will keep you updated with our progress. He also keeps a close eye on your results and then we adjust the strategy accordingly. Ion has access to, and utilises a wide range of tools to derive data-driven insights about your SEO strategy

Claim Your FREE SEO Audit, No Strings Attached

Ion takes his key responsibilities our Managing Director very seriously which is why we are able to run multiple successful SEO and lead gen campaigns simultaneously and get outstanding results for all of our clients.

We’d be delighted to conduct an audit on your site and let you know how our search engine optimisation services can help you to rank higher and get more organic traffic. Request your FREE audit today and we’ll get back to you within 48 hours.

successful PPC campaign

Useful FAQs

Search Engine Optimization Specialist is responsible for analyzing, reviewing and implementing websites that are optimized to be picked up by search engines.

Organic search results (sometimes referred to as “natural” results) are natural results that rank based 100% on merit. In other words, there’s no way to pay Google or other search engines in order to rank higher in the organic search results.

Paid search results are ads that appear on top of or underneath the organic results. Paid ads are completely independent of the organic listings. Advertisers in the paid results section are “ranked” by how much they’re are willing to pay for a single visitor from a particular set of search results (known as “Pay Per Click Advertising”).

Keyword tools can help you figure out how many people search for each keyword and how difficult it will be to rank on the first page of Google for that term.

In other words, they can help you choose the best keywords from your list. There are a million and one keyword research tools out there.

Here are a few I recommend checking out:

But the best all-around free keyword tool is Google’s Keyword Planner.

A keyword is a word or phrase that is a topic of significance that helps visitors and search engines understand the purpose of your page.

While, a meta keyword is a brief list of the most important themes of your page, included in the metadata for your page. Ex. <meta name=”keywords” content=”marketing, inbound marketing, content optimization”>

Most people don’t put a lot of thought into their URLs. As it turns out, your URLs are a key part of your site’s SEO.

When it comes to URLs, make sure that:

  • Your URL structure is consistent.
  • Use keywords in your URLs. No need to keyword stuff. Just make sure that your target keyword shows up once in your URL.
  • Avoid junk. Shorter URLs tend to rank best in Google.

We'd Love To Hear From You!

If you have any questions, please do get in touch with us! If you’d prefer to speak directly to a consultant, Book A Call!