Our Head Of SEO Ali Ubaid Will Get You Ranking In No Time!
Meet Ali Ubaid, he’s our head of SEO here at Pearl Lemon.
Ali Ubaid has been doing SEO since 2007 and has managed hundreds of successful SEO campaigns.
If you’re looking to climb up the search engine results pages rapidly and generate more organic traffic – Ali will make that happen!
You'll Be In Great Hands,
Ali Is An Experienced & Qualified SEO professional
Ali is a natural when it comes to leveraging his expertise, strategic thinking & powerful SEO tools to deliver exceptional results for our clients. His work abides by the latest SEO best practices and he goes the extra mile to keep updated with advances in the industry. With 18 years of industry experience and hundreds of successful SEO campaigns under his belt, you can rest assured that Ali will play a vital role in helping you to achieve your growth goals.
AS Head Of SEO, You Can Expect The Following From Ali
- Implement A Results-Driven SEO Strategy
- Identify And Fix Technical SEO Issues
- Devise A Link Building Strategy
- Liaise With Our Head Of Content
- Create Informative Reports For Clients
- Ensure We Are Up-To-Date With SEO Best Practices
Ali's Job Is To Ensure That We Double Your
Organic traffic In 90 Days
If we had to explain our head of SEO’s job description in a nutshell, it would be to ensure that we overdeliver for all clients. Here are some of Ali’s top attributes that contribute massively to our client’s success:
Leadership
Ali works closely with all of our internal SEO experts on a daily basis to ensure the smooth running of our client’s campaigns.
Skill Development
We are continually striving to improve our processes and skills so that we can continue to delight clients.
Strategic Thinking
He loves to create and implement search engine optimisation strategies that are tailored to each client’s needs & goals.
Research
We really do take the time to understand our client’s objectives by researching them and their competitors.
Experience
Ali’s managed 100s of successful SEO campaigns and learned valuable valuable insights along the way.
Analytics
Google analytics and SEMrush are just two of the many analytics tools that we use to derive data-driven insights.
Head Of SEO FAQs
A Search Engine Optimization Specialist is responsible for analyzing, reviewing and implementing websites that are optimized to be picked up by search engines.
Organic search results (sometimes referred to as “natural” results) are natural results that rank based 100% on merit. In other words, there’s no way to pay Google or other search engines in order to rank higher in the organic search results.
Paid search results are ads that appear on top of or underneath the organic results. Paid ads are completely independent of the organic listings. Advertisers in the paid results section are “ranked” by how much they’re are willing to pay for a single visitor from a particular set of search results (known as “Pay Per Click Advertising”).
When you search for something in Google (or any other search engine), an algorithm works in real-time to bring you what that search engine considers the “best” result.
Specifically, Google scans its index of “hundreds of billions” of pages in order to find a set of results that will best answer your search.
Keyword tools can help you figure out how many people search for each keyword and how difficult it will be to rank on the first page of Google for that term.
In other words, they can help you choose the best keywords from your list. There are a million and one keyword research tools out there.
Here are a few I recommend checking out:
But the best all-around free keyword tool is Google’s Keyword Planner.
A keyword is a word or phrase that is a topic of significance that helps visitors and search engines understand the purpose of your page.
While, a meta keyword is a brief list of the most important themes of your page, included in the metadata for your page. Ex. <meta name=”keywords” content=”marketing, inbound marketing, content optimization”>
Most people don’t put a lot of thought into their URLs. As it turns out, your URLs are a key part of your site’s SEO.
When it comes to URLs, make sure that:
- Your URL structure is consistent.
- Use keywords in your URLs. No need to keyword stuff. Just make sure that your target keyword shows up once in your URL.
- Avoid junk. Shorter URLs tend to rank best in Google.
Mobile optimization has gone from “nice to have” to “an absolute must”.
That’s because Google’s algorithm is now mobile-first. Which means that the mobile version of your website is the “main” version Google sees.
The Difference Is In The Delivery
As soon as you come on board, our journey begins. You’ll quickly realise that the way we deliver our SEO services is what differentiates us as an SEO agency. We are a distributed team working across several timezones, there’s bound to be someone working on your campaign at any given moment. Our head of search works closely with our SEO project managers who will keep you updated with our progress. Ali keeps a close eye on your results and adjusts the strategy accordingly. He has access to, and utilises a wide range of tools to derive data-driven insights.
More About Ali
Ali lives in Pakistan. He’s trilingual as he is fluent in English, Urdu. He has a BA in Computer Applications and a MA in E-business. Outside of work, he has a wide range of hobbies and loves spending time with his son.
Photography – I have a full canon photography set. I love to capture landscape, wildlife and street photography.
Reading – love to read books on philosophy, economics and self-help.
I’m currently reading competing against luck and mysteries of life.
Music – I’m learning how to play the guitar.
Poetry – I enjoy reading and writing poetry.
I love Trekking. It’s one of my dreams to travel and to trek around India’s wildlife sanctuaries and national parks.
So far, I have completed a few treks around India.
I’m a lifetime member of the Youth Hostel Association of India.
Cycling is also an adventurous passion of mine. I’m currently gearing up for a long road trip! I am a proud owner of a Royal Enfield Thunderbird 500cc.
I bought my own office, house and car by the age of 27. It’s quite an achievement!!!
A combination of the following:
My experience, as I have 13 years of experience as a digital marketer.
Observation skills, as I oversee the team of SEOs and multiple client accounts.
My communication skills, as I report to the head of Pearl Lemon Deepak Shukla on a daily basis who is based in London in the UK.
My team, without them, what I do wouldn’t be possible. Teamwork makes the dream work!
Favourite food?
Any Spicy vegetarian Indian food.
Favourite drink?
I love cocktails. Old fashioned and Mojito.
Favourite movie?
Anything from Marvel’s Universe.
Favourite thing?
White Shirts
Favourite animal?
Lion.
Claim Your FREE SEO Audit, No Strings Attached
Ali takes his key responsibilities as head of SEO very seriously which is why we are able to run multiple successful SEO campaigns simultaneously and get outstanding results for all of our clients.
We’d be delighted to conduct an audit on your site and let you know how our search engine optimisation services can help you to rank higher and get more organic traffic. Request your FREE audit today and we’ll get back to you within 48 hours.
Ismail Abubakar Will Drive Qualified Leads to Your Business
Meet Ali Ubaid, he’s our head of SEO here at Pearl Lemon.
Ali Ubaid has been doing SEO since 2007 and has managed hundreds of successful SEO campaigns.
If you’re looking to climb up the search engine results pages rapidly and generate more organic traffic – Ali will make that happen!
You're In Good Hands
Ismail is a Data-Driven SEO Specialist Focused on Real Results
With a strong background in technical SEO, content strategy, and lead generation, Ismail combines deep analysis with practical action. His campaigns are built to not just increase clicks but deliver qualified leads at scale. He’s focused on what truly matters: conversion rates, traffic quality, and lead percentages.
He’s worked on SEO campaigns that have:
– Generated 89K+ clicks and 8.42M impressions for a single site in just 6 months
– Taken city-clinics.co.uk from 0 to 288K impressions and 698 clicks
– Increased clicks by 62% and improved rankings from position 17.3 to 14.9 for greenandgrow.ca
– Delivered over 200% traffic growth for Inglasia
SEO Wins That Speak For Themselves
Campaign: figures.hr | Impressions: 8.42M | Clicks: 89.7K | Avg. Position: 14.3
Campaign: city-clinics.co.uk | Impressions: 288K | Clicks: 698 | Avg. Position: 40.3
Campaign: graceandgreen.co | Impressions: 938K | Clicks: 10.1K | Avg. Position: 14.9
What You Can Expect from Ismail
- Customised SEO Strategies built for lead generation
- Technical SEO Audits and schema markup implementation
- Link Building Plans that strengthen your domain authority
- Conversion Rate Optimization to turn traffic into action
- Ongoing performance tracking and analytics reporting
- Seamless collaboration with content and dev teams
Ismail's Approach to SEO: Strategic, Data-Driven, and Results-Oriented
Ismail is passionate about delivering results that matter. His campaigns are built on strategy, and refined by data. Here’s what sets him apart:
- Attention to Detail: SEO campaigns involve a lot of data. Ismail ensures no insight slips through the cracks.
- Client & Team Communication: He simplifies complex ideas and keeps teams aligned.
- Research & Analysis: A strong researcher who relies on hard data to guide each move.
- Lead-Centered Thinking: Every SEO action is evaluated for its impact on lead quality and quantity.
- Strategic Focus: From impressions to CTR to conversions—he tracks each layer to optimize for growth.
Tools of the Trade
Analytics: Google Analytics, Search Console, HubSpot
SEO: Ahrefs, SEMrush, Screaming Frog
Platforms: WordPress, Facebook BM, Google Ads
A Bit About Ismail
Education: B.Eng. Electrical Engineering, Ahmadu Bello University, Zaria (2013 – 2018)
Languages: English, Fulfulde
Hobbies: Playing and watching football. Massive Chelsea fan.
What Makes Ismail Great at SEO?
“It’s the way I approach campaigns—from research to reporting. I care about real outcomes. I make sure I know what I need to know, and then execute. I can simplify complex problems and communicate clearly. I’m always testing, always learning.”
Let’s Double Your Leads
Ismail doesn’t just drive traffic—he brings in the right kind of traffic.
Let’s look at your site, your goals, and how to get you ranking fast.
FAQs With Ismail Abubakar
Your Questions, Answered Simply
I help websites show up higher on Google. I analyze how they’re doing, find what’s holding them back, and fix it. My job is to help bring in the right visitors that turn into leads or sales.
Organic search means your site shows up naturally in Google results without paying. Paid search means you’re running ads to appear at the top. I focus on organic because it builds long-term traffic and trust.
It depends on your site’s current state and the competition. On average, you’ll start seeing results in 3–6 months. One of my clients saw over 200% traffic growth in that time.
I work with tools like Google Search Console, Ahrefs, SEMrush, Screaming Frog, Google Analytics, and HubSpot. These help me track results and spot new opportunities.
Yes. Without fixing technical issues—like broken links, slow load times, or poor mobile layout—your content won’t rank well, no matter how good it is.
I’ve managed over 100 campaigns and delivered over 10 million impressions across projects. I focus on results—especially lead quality and conversion—not just traffic. I bring clarity, communication, and strategy to every campaign.
