Google Ads for Real Estate – The Fastest Way to Turn Clicks Into Clients
When you partner with Pearl Lemon, you’re teaming up with experts who know how to make Google Ads actually work for real estate agents. It’s not about throwing money at an ad campaign and hoping for the best. It’s about using exact, practical methods to get your listing in front of people who need to see it. In short, we help you find the buyers and sellers who are looking for exactly what you have — before your competitors do.
Schedule a consultation today — let’s see how your current setup is performing.
Our Services
When real estate agents like you reach out to us, it’s because you’ve been frustrated with your results in Google Ads. Maybe you’ve already tried it yourself, or perhaps you’ve worked with agencies that didn’t deliver the results you were expecting. Either way, our Google Ads for real Estate services are here to change that for you.
We use a data-led approach to increase the effectiveness of your campaigns. That means no guessing, no wasting money on irrelevant clicks, and no hoping for random results. Our goal is to get you high-quality leads and show you the real value of your marketing spend.
Keyword Research and Selection
Your Google Ads campaign is only as strong as your keyword list. The wrong keywords can cause your ads to show up for irrelevant searches or, worse, drain your budget without delivering any results.
We conduct thorough keyword research, using both broad and long-tail terms specific to real estate, like “homes for sale near me,” “real estate agent in [your city],” and “luxury homes [area].” By targeting high-intent, location-specific keywords, we make sure your ads show up exactly when potential buyers and sellers are ready to act.
Our expertise ensures you never waste your budget on irrelevant clicks, cutting out unnecessary costs while keeping your leads highly targeted.
Ad Copy Optimization
Most real estate ads are generic. They either don’t resonate with potential clients or don’t differentiate your service from the rest of the pack. We write compelling ad copy that focuses on your unique selling points. Instead of the typical “We help you find your dream home,” we focus on specific calls to action, like “Get Your Home Listed Today” or “See Open Houses This Weekend.” This approach ensures that potential clients not only click on your ad but also take the next step.
We also A/B test various ad copy formats to increase click-through rates (CTR) and refine messaging based on real-time performance data.
Location Targeting and Geo-Targeting
For real estate agents, geographic targeting is crucial. You don’t want your ads showing up for people looking at homes in different cities or states. We fine-tune your location targeting to make sure your ads appear only in areas that matter to your business.
Whether you’re targeting a specific neighborhood or an entire metro area, our geo-targeting ensures that your ad spend goes only toward reaching local prospects who are more likely to convert.
Ad Extensions and Local Listings
To increase the visibility and effectiveness of your ads, we refine all available ad extensions such as call extensions, location extensions, and site link extensions. These additional features allow prospects to take immediate action, whether they’re calling you directly or visiting a listing page.
We also integrate with your Google My Business profile to use Local Service Ads, which can help increase your credibility and visibility in local search results.
Landing Page Optimization
Even the best Google Ads can fall short if your landing page isn’t refined to convert visitors into clients. When prospects click on your ad, we ensure they land on pages that are designed to lead to action, whether that’s filling out a form, signing up for a newsletter, or calling you directly.
We focus on the user experience with fast load times, clear messaging, and strong calls-to-action (CTAs). This keeps bounce rates low and conversion rates high.
Bid Strategy and Budget Management
It’s not just about how much you spend — it’s about how intelligently you spend it. We use a smart bidding strategy customized to your goals, whether that’s increasing clicks, conversions, or return on ad spend (ROAS).
With our planned budget allocation, we ensure every dollar works harder. You’ll avoid wasting money on high-cost keywords that don’t deliver and instead focus on cost-efficient strategies that bring in higher-quality leads at lower costs.
Campaign Monitoring and Adjustments
Google Ads campaigns need constant fine-tuning to stay effective. We don’t just set it and forget it — we monitor your campaign performance 24/7.
If certain keywords or ads aren’t performing, we’ll pause them and reallocate your budget to the highest-converting segments. Through continuous A/B testing, we refine your campaigns to ensure your ad spend is always working as hard as it can for you.
Reporting and Analytics
Our clients demand transparency, and we provide that. Each month, we deliver detailed reports showing how your ads are performing.
You’ll see the click-through rate (CTR), cost-per-click (CPC), conversion rate, and lead volume — all broken down into actionable insights. With this data, we can pivot your strategy or double down on what’s working.
How Our Google Ads for real Estate Services Solve Your Problems
If you’re not getting leads from your Google Ads campaign, there’s a simple reason for it: Your ads aren’t designed to pull in people who are ready to make a move. That’s a critical flaw we help fix.
We target prospects who are in the market for a property. People who are actively searching for agents, homes, or financing — the people who need to find you. Instead of hoping they’ll stumble onto your website, we make sure they see your listing exactly when they’re ready to act.
Take one of our clients, a luxury home agent in [City]. Before working with us, they were running generic ads that didn’t speak to their target market. We redesigned their ad copy, used more refined keywords, and targeted ads specifically to high-income buyers looking for $1M+ properties.
Result: 35% reduction in cost-per-lead (CPL) within 45 days and a 150% increase in conversion rates.
Schedule a consultation now — let’s refine your Google Ads and start generating more leads.
Frequently Asked Questions
Spending depends on your market, competition, and goals. On average, real estate agents spend $1,000–$5,000/month on Google Ads, but we adjust the budget based on performance metrics.
Target high-intent keywords such as “homes for sale near me,” “real estate agents in [area],” and location-specific long-tail keywords. We can help you pinpoint the best keywords based on your target audience and location.
Success is measured through metrics like click-through rate (CTR), conversion rate, and cost-per-lead (CPL). We also track return on ad spend (ROAS) and the quality of the leads generated.
Yes. If you’re targeting people looking for rental properties, we use specific keywords such as “apartments for rent near me” and “find rental homes in [city]” to bring in qualified renters.
Google Ads is a fast-moving platform. You can expect to see initial results within the first 7–14 days, but the real impact comes within 30–60 days as we refine the campaigns.
Luxury properties require a different approach. We target high-net-worth individuals, refine ad copy for exclusivity, and use more refined geographic and demographic targeting to get the right buyers.
Ready to Start Generating More Leads?
Google Ads for real estate isn’t about fancy jargon or vague promises — it’s about getting high-intent leads who are ready to act.
You’ve been trying to make it work on your own — now let us show you how a planned,well-managed campaign will actually put qualified clients in your inbox.
