Published 11 February 2026 · Updated 28 October 2026
B2B ABM SEO Case Study: Better Visibility and Lead Quality Growth
Historical project account — True Influence. Pearl Lemon worked with the B2B account-based marketing and demand-generation company on a long-running SEO consulting programme, combining technical audits, search-intent mapping, content planning and collaboration with internal marketing teams.
The story below describes our own delivery experience and the improvements reported through project discussions. The programme is described as running for more than 12 months. Unless otherwise stated, outcomes are company-reported historical assessments rather than an independent analytics audit.
Why this matters: B2B lead quality is not the same thing as a ranking increase, an impression or a lead submission. The following detail should be used to assess methods, coordination and plausible outcomes—not as a guarantee of conversions or sales for another business.
Also see independently hosted SEO client reviews and how we classify public reputation evidence.
Client Overview
Client: True Influence
Industry: B2B Marketing / Account-Based Marketing / Demand Generation
Service: SEO Consulting + Technical Fixes + Link Building
Objective: Improve organic visibility, address technical SEO issues, clean backlinks, and support an internal marketing team with long-term growth strategies
The Challenge
For an account-based marketing and demand-generation business, organic search has to speak to more than one reader. A marketing director may be researching pipeline quality; a demand-generation manager may be comparing programmes and measurement; an operations stakeholder may need implementation and integration answers. A single generic SEO page cannot address that entire buying committee.
True Influence’s historical engagement called for ongoing technical diagnosis and close collaboration with internal marketing teams. The work combined search architecture, keyword intent, editorial planning and technical review while the business continued running its wider demand-generation operation. That need for cross-functional coordination is what made this a consulting programme rather than a one-off audit.
- Indexing issues across multiple subdomains
- Duplicate content, multiple H1 tags, and weak metadata structure
- Poor backlink health, including toxic links dragging down authority
- Lack of a clear keyword strategy for competitive ABM and B2B marketing terms
- Need for a structured SEO operations workflow that their team could sustain
- A large site with intertwined CMS systems (Marketo + CMS pages + landing pages)
The company needed a long-term consulting partner who could guide internal teams while executing high-impact SEO support.
Our Strategy & Execution
Our work programme ran across an extended period and addressed three linked problems. First, technical discoverability: reviews of indexation, site structure, on-page issues and backlink quality informed a prioritised action list. Second, commercially relevant search coverage: keyword mapping helped distinguish research-led ABM terms from vendor-comparison and service-intent terms. Third, execution across teams: recommendations and fixes were coordinated with the people responsible for marketing assets, content and the website.
The important decision was not to publish as many SEO articles as possible. It was to identify which pages could help prospective B2B buyers understand the offer, find the right information and move toward a sales discussion. Read our B2B SEO service and the public True Influence case video.
Full Technical SEO Audit & Issue Prioritization
We conducted a detailed audit identifying:
- Indexing failures
- Incorrect site architecture
- Slow load speeds
- Repeated H1 tags
- Broken links and orphan pages
- CRO & UX issues across key landing pages
Each issue was documented in a shared recommendations sheet with timelines, owners, and priority levels.
Keyword Strategy for the ABM Industry
We built a full B2B keyword ecosystem:
- Primary ABM terms
- Demand generation queries
- Buyer intent keywords
- Competitor-driven keyword gaps
- Content cluster blueprints
This supported both short-term quick wins and long-term compounding growth.
Backlink Audit, Toxic Link Removal & Domain Clean-up
We evaluated their entire backlink profile using:
- Ahrefs
- Moz
- Internal tools
Actions taken:
- Identified toxic and spam links
- Created and submitted disavow files
- Conducted competitor backlink benchmarking
- Developed a long-term white-hat link-building plan
This improved domain trust and reduced risk from poor-quality historical links.
Link-Building Program
Pearl Lemon delivered a targeted backlink acquisition plan with:
- Guest posts
- Digital PR
- Competitor link-gap analysis
- High-authority placements
This increased referring domains and supported stronger rankings for competitive B2B keywords.
Content Strategy & Expansion
We supported the content team with:
- Keyword-driven content calendar
- Blog optimization guidance
- Metadata templates
- Topic cluster architecture
- Internal linking frameworks
This allowed True Influence to scale content production internally with better SEO alignment.
Collaboration With Internal Marketing & Leadership
Pearl Lemon operated as an extension of True Influence’s team:
- Weekly and monthly strategy calls
- Detailed email updates
- Shared documentation of fixes, audits, and recommendations
- Integration with marketing managers, content heads, and dev teams
The partnership created a “co-managed SEO function” combining our expertise with their existing workflows.
Results & Long-Term Impact
Delivery described in Pearl Lemon’s project account
- Technical review and prioritisation across subdomains, indexing and on-page issues.
- Keyword mapping and content planning for ABM, demand generation and B2B search intent.
- Backlink risk review, recommendations and coordination with the client’s marketing and technical teams.
- Regular guidance intended to help the internal team maintain clearer SEO workflows.
Company-reported results: the historical case describes improvements in indexation health, search coverage and the quality of organic enquiries over the engagement. We do not present a quantified uplift in revenue, exact additional customers or independently audited lead volume here; no comparable starting and ending dataset is displayed on this page.
Interpretation: this is evidence of a significant B2B SEO consulting relationship and an operational delivery methodology, not an independently verified promise of future rankings or pipeline performance. See more client work.
Work With Pearl Lemon
This historical engagement demonstrates a practical B2B SEO model: diagnose technical limitations, organise service and topic pages around buying intent, and work with the client’s own team so improvements can actually be implemented. The original account describes stronger search visibility and lead-quality progress during the relationship; where precise pipeline attribution is not reproduced, we present that as a historical account rather than a numerical guarantee.
For a B2B organisation evaluating SEO support, the questions worth asking are: which buying-stage queries matter, what technical dependencies can stall implementation, how will performance be measured across sales cycles and who owns the next action? Discuss those questions with Pearl Lemon.
Want results like these for your own site? Book a 15-minute call with our team. Pearl Lemon campaigns start from £3,000 per month with a minimum three-month engagement.
