B2B ABM SEO Case Study: Better Visibility and Lead Quality Growth
This case study outlines how Pearl Lemon partnered with True Influence, a leading account-based marketing (ABM) and demand gen company, to enhance their SEO infrastructure, increase organic visibility, and support their internal marketing team through strategic consulting and hands-on execution.
Across 12+ months, we helped the True Influence team resolve major technical SEO issues, expand keyword coverage, clean up their backlink profile, and strengthen their long-term organic lead generation system.
Client Overview
Client: True Influence
Industry: B2B Marketing / Account-Based Marketing / Demand Generation
Service: SEO Consulting + Technical Fixes + Link Building
Objective: Improve organic visibility, address technical SEO issues, clean backlinks, and support an internal marketing team with long-term growth strategies
The Challenge
True Influence approached Pearl Lemon with several complex SEO challenges:
- Indexing issues across multiple subdomains
- Duplicate content, multiple H1 tags, and weak metadata structure
- Poor backlink health, including toxic links dragging down authority
- Lack of a clear keyword strategy for competitive ABM and B2B marketing terms
- Need for a structured SEO operations workflow that their team could sustain
- A large site with intertwined CMS systems (Marketo + CMS pages + landing pages)
The company needed a long-term consulting partner who could guide internal teams while executing high-impact SEO support.
Our Strategy & Execution
Over the course of a year, Pearl Lemon provided a mix of consulting, hands-on fixes, and team enablement.
Full Technical SEO Audit & Issue Prioritization
We conducted a detailed audit identifying:
- Indexing failures
- Incorrect site architecture
- Slow load speeds
- Repeated H1 tags
- Broken links and orphan pages
- CRO & UX issues across key landing pages
Each issue was documented in a shared recommendations sheet with timelines, owners, and priority levels.
Keyword Strategy for the ABM Industry
We built a full B2B keyword ecosystem:
- Primary ABM terms
- Demand generation queries
- Buyer intent keywords
- Competitor-driven keyword gaps
- Content cluster blueprints
This supported both short-term quick wins and long-term compounding growth.
Backlink Audit, Toxic Link Removal & Domain Clean-up
We evaluated their entire backlink profile using:
- Ahrefs
- Moz
- Internal tools
Actions taken:
- Identified toxic and spam links
- Created and submitted disavow files
- Conducted competitor backlink benchmarking
- Developed a long-term white-hat link-building plan
This improved domain trust and reduced risk from poor-quality historical links.
Link-Building Program
Pearl Lemon delivered a targeted backlink acquisition plan with:
- Guest posts
- Digital PR
- Competitor link-gap analysis
- High-authority placements
This increased referring domains and supported stronger rankings for competitive B2B keywords.
Content Strategy & Expansion
We supported the content team with:
- Keyword-driven content calendar
- Blog optimization guidance
- Metadata templates
- Topic cluster architecture
- Internal linking frameworks
This allowed True Influence to scale content production internally with better SEO alignment.
Collaboration With Internal Marketing & Leadership
Pearl Lemon operated as an extension of True Influence’s team:
- Weekly and monthly strategy calls
- Detailed email updates
- Shared documentation of fixes, audits, and recommendations
- Integration with marketing managers, content heads, and dev teams
The partnership created a “co-managed SEO function” combining our expertise with their existing workflows.
Results & Long-Term Impact
- Improved indexing health across key site sections
- Expanded keyword coverage across ABM, demand gen, and B2B marketing terms
- Reduced toxic backlink risk with a cleansed link profile
- Strengthened domain authority with high-quality backlinks
- Provided a scalable content strategy for continued internal growth
- Equipped the internal team to maintain and execute SEO with clarity
- Hundreds of documented recommendations and action items delivered
- Achieved steady increases in qualified organic traffic and inbound lead quality
This long-term partnership created a foundation of sustainable SEO performance – crucial for a competitive B2B marketing brand.
Work With Pearl Lemon
Need long-term SEO support for your B2B or ABM-focused business?
- Pearl Lemon (SEO & Marketing Services)
- Pearl Lemon Leads (B2B Lead Gen)
- Pearl Lemon PR
- Pearl Lemon Accountants
Book a free strategy call to explore how we can strengthen your search visibility, content operations, and inbound lead quality.
