Published 11 February 2026 · Updated 13 October 2026
B2B ABM SEO Case Study: Better Visibility and Lead Quality Growth
Historical project account — True Influence. Pearl Lemon worked with the B2B account-based marketing and demand-generation company on a long-running SEO consulting programme, combining technical audits, search-intent mapping, content planning and collaboration with internal marketing teams.
The story below describes our own delivery experience and the improvements reported through project discussions. The programme is described as running for more than 12 months. Unless otherwise stated, outcomes are company-reported historical assessments rather than an independent analytics audit.
Why this matters: B2B lead quality is not the same thing as a ranking increase, an impression or a lead submission. The following detail should be used to assess methods, coordination and plausible outcomes—not as a guarantee of conversions or sales for another business.
Also see independently hosted SEO client reviews and how we classify public reputation evidence.
Client Overview
Client: True Influence
Industry: B2B Marketing / Account-Based Marketing / Demand Generation
Service: SEO Consulting + Technical Fixes + Link Building
Objective: Improve organic visibility, address technical SEO issues, clean backlinks, and support an internal marketing team with long-term growth strategies
The Challenge
True Influence approached Pearl Lemon with several complex SEO challenges:
- Indexing issues across multiple subdomains
- Duplicate content, multiple H1 tags, and weak metadata structure
- Poor backlink health, including toxic links dragging down authority
- Lack of a clear keyword strategy for competitive ABM and B2B marketing terms
- Need for a structured SEO operations workflow that their team could sustain
- A large site with intertwined CMS systems (Marketo + CMS pages + landing pages)
The company needed a long-term consulting partner who could guide internal teams while executing high-impact SEO support.
Our Strategy & Execution
Over the course of a year, Pearl Lemon provided a mix of consulting, hands-on fixes, and team enablement.
Full Technical SEO Audit & Issue Prioritization
We conducted a detailed audit identifying:
- Indexing failures
- Incorrect site architecture
- Slow load speeds
- Repeated H1 tags
- Broken links and orphan pages
- CRO & UX issues across key landing pages
Each issue was documented in a shared recommendations sheet with timelines, owners, and priority levels.
Keyword Strategy for the ABM Industry
We built a full B2B keyword ecosystem:
- Primary ABM terms
- Demand generation queries
- Buyer intent keywords
- Competitor-driven keyword gaps
- Content cluster blueprints
This supported both short-term quick wins and long-term compounding growth.
Backlink Audit, Toxic Link Removal & Domain Clean-up
We evaluated their entire backlink profile using:
- Ahrefs
- Moz
- Internal tools
Actions taken:
- Identified toxic and spam links
- Created and submitted disavow files
- Conducted competitor backlink benchmarking
- Developed a long-term white-hat link-building plan
This improved domain trust and reduced risk from poor-quality historical links.
Link-Building Program
Pearl Lemon delivered a targeted backlink acquisition plan with:
- Guest posts
- Digital PR
- Competitor link-gap analysis
- High-authority placements
This increased referring domains and supported stronger rankings for competitive B2B keywords.
Content Strategy & Expansion
We supported the content team with:
- Keyword-driven content calendar
- Blog optimization guidance
- Metadata templates
- Topic cluster architecture
- Internal linking frameworks
This allowed True Influence to scale content production internally with better SEO alignment.
Collaboration With Internal Marketing & Leadership
Pearl Lemon operated as an extension of True Influence’s team:
- Weekly and monthly strategy calls
- Detailed email updates
- Shared documentation of fixes, audits, and recommendations
- Integration with marketing managers, content heads, and dev teams
The partnership created a “co-managed SEO function” combining our expertise with their existing workflows.
Results & Long-Term Impact
Delivery described in Pearl Lemon’s project account
- Technical review and prioritisation across subdomains, indexing and on-page issues.
- Keyword mapping and content planning for ABM, demand generation and B2B search intent.
- Backlink risk review, recommendations and coordination with the client’s marketing and technical teams.
- Regular guidance intended to help the internal team maintain clearer SEO workflows.
Company-reported results: the historical case describes improvements in indexation health, search coverage and the quality of organic enquiries over the engagement. We do not present a quantified uplift in revenue, exact additional customers or independently audited lead volume here; no comparable starting and ending dataset is displayed on this page.
Interpretation: this is evidence of a significant B2B SEO consulting relationship and an operational delivery methodology, not an independently verified promise of future rankings or pipeline performance. See more client work.
Work With Pearl Lemon
What this case demonstrates: enterprise-oriented SEO is a programme of technical diagnosis, editorial prioritisation and coordination with people who own the underlying website. Our True Influence account describes work on indexing, B2B search architecture, content planning and backlink quality in the context of an extended historical consulting relationship.
Delivery versus impact: the project scope and our reported involvement are company-authored historical claims. Improvements described in the case should be understood in the context of the original account; this page does not publish a complete independently audited ranking, lead-quality or revenue attribution dataset.
Useful lesson: define which subdomains are in scope, who implements technical fixes, what qualifies as a relevant ABM enquiry and how monthly progress will be reviewed. A credible report separates completed tasks, observed visibility movement and commercially qualified pipeline.
Read our client-results evidence framework, independently published project-review analysis, or other case studies.
Want results like these for your own site? Book a 15-minute call with our team. Pearl Lemon campaigns start from £3,000 per month with a minimum three-month engagement.
