Published 8 December 2025 · Updated 15 October 2026
Pearl Lemon SEO Case Study: Scaling Figures HR in UK and US Markets
Overview
Figures HR is a compensation and HR-technology platform serving a specialised B2B audience. Search growth here involves more than translation: prospects in the UK and US use different terminology, competitive comparisons and buying criteria when researching compensation software.
Our historical SEO engagement addressed technical visibility, search intent, page content and relevant authority across English-speaking markets. The public campaign account reports improved rankings, backlink indicators and an increase of approximately £1,700 in estimated organic traffic value. We preserve that positive figure but distinguish the metric from money received: traffic value is a third-party estimate of the paid-ad equivalent of organic visits, not actual GBP sales or invoiced revenue.
The case illustrates why country-specific keyword mapping and software-buyer relevance matter as much as volume. Watch the public Figures HR SEO video, explore international SEO or review B2B SEO.
Client Overview
Client: Figures HR
Industry: HR Tech / Compensation Management
Headquarters: France
Target Markets: UK, US & other English-speaking regions
Engagement Duration: ~12 Months
Services Provided:
- SEO Strategy & Execution
- Keyword Research & Content Optimization
- High-Quality Link Building
- Technical SEO
- International SEO Expansion
- Reporting & Collaboration
See more Pearl Lemon case studies and client work.
Our SEO Strategy
International Keyword & Content Strategy
We built a structured keyword approach focused on:
- UK and US search intent
- HR, compensation management, and SaaS-specific terms
- Commercial-intent and comparison keywords
- Content expansions based on search demand
This helped Figures HR compete directly with global HR tech brands.
Technical SEO Improvements
To support growth at scale, we implemented:
- Performance tuning & Core Web Vitals enhancements
- Metadata restructuring (titles, metas, header hierarchy)
- Sitemap optimization & indexation refinement
- Error fixes (404s, redirections, crawlability issues)
These adjustments strengthened the site’s technical foundation for both Google and international rankings.
High-Authority Link Building
Our off-page strategy focused on:
- Relevant SaaS, HR, and business domains
- High DR/DA publications only
- Links placed within contextual, meaningful content
- Continuous monthly outreach to ensure long-term authority building
The result: more trust, stronger rankings, and improved competitive positioning.
Collaboration & Communication
To keep everything aligned, we maintained:
- Weekly performance calls
- Ongoing WhatsApp communication with the client team
- Email reporting dashboards showcasing traffic, ranking, and link progress
- Monthly summaries including insights, movement, and next steps
This communication rhythm ensured full transparency, fast iteration, and continuous improvement.
Key Results
- Significant Increase in Organic Keyword Rankings
Notably across:
- UK commercial terms
- US informational & competitive queries
- HR tech comparison terms
- Growth in Organic Traffic & Traffic Value
The historical campaign records approximately £1,700 growth in organic traffic value. This is an estimated paid-search replacement value assigned by an SEO tool to visible organic keywords—not collected revenue, an advertising saving measured by the client, or a direct count of new software subscriptions.
It remains a positive visibility signal when read alongside the reported keyword movement, improving link profile and UK/US search coverage. For B2B SaaS companies, the next step is to connect those signals to qualified product enquiries or demo requests.
- Domain & URL Rating Improvements
- Domain Rating up
- URL Rating up
- Stronger backlink profile month over month
- UK & US SEO Gains
Even in highly competitive markets, we saw:
- Strong upward ranking movement
- Increased visibility for core service keywords
- Consistent traffic trend lines pointing up and to the right
- Smooth Collaboration and Workflows
With:
- Dozens of weekly reports
- Continuous links, tracking, and updates
- Rapid feedback loops via WhatsApp
Why This Campaign Worked
- Long-term, consistent execution across technical, content, and authority pillars
- Clear alignment of keywords with UK/US user intent
- Continuous reporting and transparent communication
- Strong cooperation between the Pearl Lemon SEO team and Figures HR
- Measured improvements rather than short-term spikes
About Pearl Lemon
Pearl Lemon is a multi-award-winning global growth agency that helps brands dominate SEO, paid media, technical development, and lead generation.
We deliver long-term, sustainable SEO results through:
- Technical excellence
- Data-driven strategies
- Agile, transparent communication
From SaaS to finance to e-commerce, our team helps brands expand internationally with confidence.
Learn more: https://pearllemon.com
Explore our SEO case studies: https://pearllemon.com/seo-case-studies
Work with us: https://pearllemonleads.com
Want results like these for your own site? Book a 15-minute call with our team. Pearl Lemon campaigns start from £3,000 per month with a minimum three-month engagement.
