Pearl Lemon SEO Case Study: Scaling Figures HR in UK and US Markets

Name: Pearl Lemon SEO Case Study: Scaling Figures HR in UK and US Markets
Brand: Pearl Lemon
Price: 490.99 USD
Availability: InStock
Rating: 5 (397 reviews)

Overview

In this Pearl Lemon SEO case study, Themi shares how our team helped Figures HR one of Europe’s leading compensation management SaaS platforms expand its organic presence across key English-speaking regions, particularly the UK and US.

Over the past year, our work has produced consistent, measurable growth across all core SEO metrics including keyword rankings, organic traffic, traffic value, and domain authority helping Figures HR compete more strongly in the fast-growing international HR tech market.

Client Overview

Client: Figures HR
Industry: HR Tech / Compensation Management
Headquarters: France
Target Markets: UK, US & other English-speaking regions
Engagement Duration: ~12 Months
Services Provided:

SEO Strategy & Execution
Keyword Research & Content Optimization
High-Quality Link Building
Technical SEO
International SEO Expansion
Reporting & Collaboration

Our SEO Strategy

International Keyword & Content Strategy

We built a structured keyword approach focused on:

UK and US search intent
HR, compensation management, and SaaS-specific terms
Commercial-intent and comparison keywords
Content expansions based on search demand

This helped Figures HR compete directly with global HR tech brands.

Technical SEO Improvements

To support growth at scale, we implemented:

Performance tuning & Core Web Vitals enhancements
Metadata restructuring (titles, metas, header hierarchy)
Sitemap optimization & indexation refinement
Error fixes (404s, redirections, crawlability issues)

These adjustments strengthened the site’s technical foundation for both Google and international rankings.

High-Authority Link Building

Our off-page strategy focused on:

Relevant SaaS, HR, and business domains
High DR/DA publications only
Links placed within contextual, meaningful content
Continuous monthly outreach to ensure long-term authority building

The result: more trust, stronger rankings, and improved competitive positioning.

Collaboration & Communication

To keep everything aligned, we maintained:

Weekly performance calls
Ongoing WhatsApp communication with the client team
Email reporting dashboards showcasing traffic, ranking, and link progress
Monthly summaries including insights, movement, and next steps

This communication rhythm ensured full transparency, fast iteration, and continuous improvement.

Key Results

Notably across:

UK commercial terms
US informational & competitive queries
HR tech comparison terms

Traffic value (the estimated cost of acquiring the same traffic via ads) increased by £1.7k, signalling meaningful ranking improvements.

Domain Rating up
URL Rating up
Stronger backlink profile month over month

Even in highly competitive markets, we saw:

Strong upward ranking movement
Increased visibility for core service keywords
Consistent traffic trend lines pointing up and to the right

With:

Dozens of weekly reports
Continuous links, tracking, and updates
Rapid feedback loops via WhatsApp

Why This Campaign Worked

Long-term, consistent execution across technical, content, and authority pillars
Clear alignment of keywords with UK/US user intent
Continuous reporting and transparent communication
Strong cooperation between the Pearl Lemon SEO team and Figures HR
Measured improvements rather than short-term spikes