SEO Courses in London – Learn Practical Skills
London is one of the most competitive digital environments in the world — and ranking on Google here requires more than basic SEO knowledge. At Pearl Lemon, we offer SEO courses in London that are created by professionals, not just speakers. Our office is in Fulham, our clients are across the city, and our work reflects the actual challenges of ranking in places like Soho, Shoreditch, and South Bank.
This isn’t a course for people who want to “learn what SEO is.” It’s for people who want to get pages ranked — whether that’s a business website, a blog, an ecommerce store, or a client site. From beginners entering the digital job market to professionals who need practical SEO knowledge to improve their work, we’ve trained marketers, founders, freelancers, and agency staff across London.
What we teach is exactly what we apply — for our agency, for our clients, and for our own websites. Every session is built around one question: will this help it rank?
Our SEO Courses in London – What You’ll Learn and Why They Matter
Our training is divided into focused courses. Each one tackles a specific SEO skillset with real-world application and is led by an SEO specialist who actively ranks competitive websites.
On-Page SEO Course
Learn how to build search-friendly pages from the ground up. This course teaches the essential on-page methods that improve relevance and click-throughs. It’s where SEO starts — and where most sites struggle.
- Writing titles and meta descriptions that attract clicks
- Using headers to communicate page structure
- Adding internal links to build topic authority
- Image SEO, including alt text and file naming
- Using keywords effectively without stuffing
Technical SEO Course
Examine the foundation of every high-performing website. Technical SEO ensures search engines can access, index, and understand your content. Without it, great content won’t rank.
- Running crawl and index audits
- Fixing broken redirects and duplicate content
- Managing sitemaps and robots.txt properly
- Improving Core Web Vitals and loading speed
- Handling JavaScript-heavy pages and rendering challenges
Local SEO Course (For London Businesses)
Learn how to appear in local search results for your area. This course explains what it takes to rank in map results and postcode-based searches that bring customers to your door.
- Setting up and managing a Google Business Profile
- Building local citations that count in the UK
- Using schema to clarify business info
- Collecting and managing genuine reviews
- Targeting location-specific keywords
Keyword Research & Strategy Course
Stop guessing. This course teaches how to find keywords people use — and how to organise them into scalable SEO strategies.
- Using keyword tools like SEMrush and Ahrefs
- Matching search intent to content types
- Building topic clusters and site structures
- Reviewing competitor keyword data
- Using metrics for effective content planning
Content Writing for SEO Course
Turn your writing into search results. Learn how to create content that is clear, structured for search, and positioned for featured snippets and long-term traffic.
- Writing introductions and headings that keep interest
- Creating keyword-aligned sections
- Using NLP and topic-related writing methods
- Structuring for snippets and voice searches
- Avoiding duplication and thin content
Link Building & Outreach Course
If your site lacks backlinks, it lacks authority. This course teaches outreach strategies and content creation that bring links from relevant websites, without spam.
- Finding useful, relevant link opportunities
- Writing outreach emails that get replie
- Measuring and tracking backlinks
- Creating link-worthy content assets
- Avoiding penalties from overusing tactics
SEO Tools & Automation Course
Work faster and smarter using the tools real SEO professionals rely on. This course shows how to review, analyse, and report on SEO efforts with reliable workflows.
- Learning key tools: Screaming Frog, GSC, Ahrefs
- Building dashboards in Looker Studio
- Running automated audits
- Tracking keyword rankings and changes
- Spotting technical problems with little manual effort
SEO for E-commerce Course
Selling online requires specific SEO knowledge. This course focuses on optimising key pages that drive sales: product and category listings.
- Structuring product categories and filters
- Adding review, price, and stock schema
- Managing duplicate content and pagination
- Writing ranking-friendly product description
- Handling discontinued or seasonal items
SEO Analytics & Reporting Course
Know what’s working. This course explains how to extract insights from your data so you can report clearly and make informed decisions.
- Setting up GA4 for SEO tracking
- Reviewing Search Console results
- Creating clear reports for clients or teams
- Identifying and measuring key SEO metrics
- Reporting across content, ecommerce, and local campaigns
Why Londoners Choose Pearl Lemon for SEO Training
We’re not a training company that sometimes works on SEO. We’re an SEO agency that also teaches.
- We’re based in London and understand its environment — from local rankings in Notting Hill to corporate SEO in Canary Wharf.
- Our founder, Deepak Shukla, is a public SEO speaker and has built multiple high-ranking websites — all openly tracked.
- We’ve trained in-house marketing teams, solo freelancers, and agency employees across a wide range of sectors.
- All trainers are current SEO professionals, not just instructors.
- No unnecessary details. Just proven SEO knowledge taught in London.
What These Courses Mean for Your Future
Here’s what past students have done after finishing our SEO training:
- Found SEO or digital marketing jobs in London
- Started freelance SEO work with real experience
- Improved their websites and reduced their reliance on agencies
- Added SEO to their role at work and got promoted
- Created niche websites and earned income through affiliate marketing or local lead generation
In London, beginner SEO roles often pay £27,000–£35,000. With hands-on experience and reporting knowledge, professionals can earn £60K+ within three years — or charge £500+ monthly per freelance client.
You don’t need a university degree. You need usable, practical skills. That’s exactly what we give you.
FAQs – Real Questions, Direct Answers
Just your laptop. All the tools we use either have free trials or free versions. We’ll help with the setup. We also provide access to shared documents and templates used during training. Everything is designed to keep your learning hands-on.
They are live — either face-to-face or online with instructor guidance. Recordings are available afterward. Live sessions allow for direct feedback, real-time demonstrations, and Q&A tailored to your learning level.
Yes. You’ll receive a signed Pearl Lemon certificate showing what you’ve completed. These certificates are project-backed, meaning they reflect real work — not just attendance.
Yes. Choose a single course or combine a few to build deeper knowledge. We’ll help you decide which modules best suit your experience and goals during an initial call.
Yes — you can email your instructor for 14 days and join our SEO Slack community. You’ll also get access to updated materials, bonus resources, and answers to questions that come up during implementation.
Secure Your Spot – Limited Places for London-Based Learners
Most SEO issues come down to one thing: not understanding what’s happening. Our courses fix that. This isn’t broad theory. It’s real SEO — used every day by professionals — for people who want real improvement in rankings, visibility, and website performance.
If you’re in London and ready to learn SEO properly, we’ll show you exactly what to do, how it works, and how to apply it again and again.
