PPC & SEO Services Rochester
If you’re running a business in Rochester and you’re tired of slow weeks, silent phones, and quote requests that disappear after one reply, you’re not alone.
Most business owners get shortchanged in plain sight.
Not by burglars — but by digital agencies that throw out vague promises, burn through ad budgets, and bury websites so deep you’d need a searchlight to find them on Google.
That’s not how we do things.
At Pearl Lemon, we go after the clicks that lead to business. The searchers that buy. And the visibility that pays off.
Whether you’re in HVAC, law, dentistry, auto repair, landscaping, roofing, or any service-based business that depends on local traffic and calls, we create SEO and PPC campaigns around your specific market and the actual ways people search for your services.
Our Services: Designed to Fix What’s Costing You Customers
You’re not here for theories. You’re here because something’s not working — no traffic, poor leads, low rankings, wasted ad spend, or all of the above. We don’t sell vanity metrics or digital busywork. We address the root problems that block your visibility, drain your ad budget, and stall your growth. Everything we do helps you attract qualified traffic, turn those visits into business, and ensure every dollar you put online earns its place.
Local SEO for Rochester-Based Service Businesses
Problem we solve: You’re not showing up on Google Maps, and customers are going to a competitor down the street — even though you do better work.
We use structured citations, business listing accuracy checks, localized landing pages, review signals, and geo-grid tracking to build your online presence locally. We get you into the Local Pack, where 44% of clicks go.
Why this works:
- Stronger Google Maps presence = more phone calls
- Local landing pages targeting ZIP-level keywords for broader visibility
- Structured data for service area coverage and review integration
Keywords included: SEO Rochester NY, local SEO Rochester, Google Maps SEO Rochester, service area business SEO
PPC Campaign Management (Google Ads + Bing Ads)
Problem we solve: You’re losing money. You’re paying over $10 per click on broad keywords that don’t bring real customers.
We build Single Keyword Ad Group (SKAG) campaigns, refresh negative keywords weekly, design effective landing pages, and refine ad relevance for better Quality Scores and lower click costs.
Why this works:
- Better ad targeting = lower costs per click
- Fewer bounces = more conversions
- Higher ad quality = 10–30% cut in ad expenses over 90 days
Keywords included: PPC Rochester NY, paid search Rochester, Google Ads Rochester NY, SEM services Rochester
Technical SEO Audits and Implementation
Problem we solve: Google either can’t scan your site correctly or doesn’t trust it when it can.
We examine crawl depth, internal link balance, unlinked pages, redirect issues, and Core Web Vitals — then fix them all.
Why this works:
- Pages get scanned and indexed faster
- Faster load speeds = fewer visitors leaving.
- Better crawling = more exposure for your key pages
Keywords included: Rochester SEO services, on-site SEO Rochester, SEO audit Rochester, SEO expert Rochester NY
Conversion Rate Optimization (CRO) for PPC Landing Pages
Problem we solve: You’re getting traffic, but no one’s calling, filling out the form, or booking.
We A/B test top-of-page elements, write benefit-focused calls to action, adjust form design, and bring load times under 2.5 seconds.
Why this works:
- Form submissions rise by up to 62% in 30 days
- Phone inquiries increase without more ad spend.
- More conversions = better return per click
Keywords included: PPC landing page Rochester, CRO Rochester NY, Google Ads conversion expert
Service Page Keyword Targeting & Content Expansion
Problem we solve: Your service pages aren’t ranking. You’re writing for yourself, not the people searching.
We group keywords by topic, use related terms, and focus on buying-intent queries to rewrite your content so it ranks and sells.
Why this works:
- More qualified traffic from action-oriented search terms
- Pages meet buyer needs directly.
- Content aligned for featured snippets and common questions
Keywords included: SEO content writing Rochester, SEO content services Rochester, keyword research Rochester.
Competitor Reverse Engineering
Problem we solve: You’re guessing your competition’s playbook. Meanwhile, they’re raking it in.
We break down your top competitors with backlink scans, ad breakdowns, keyword gap reports, budget estimates, and call analysis tools.
Why this works:
- We replicate success, then refine it
- Saves time by skipping failed experiments
- You get fast-track results without guessing.
Keywords included: SEO competitor analysis Rochester, PPC audit Rochester, SEM benchmarking
Retargeting & Display Campaigns
Problem we solve: Visitors leave your site without doing anything. No messages. No bookings. Just missed chances.
We segment your past visitors, show tailored display ads on Google and Facebook, and target them based on what they interacted with.
Why this works:
- Reconnect with 12–18% of your missed traffic
- Add more contact points without raising lead cost.
- Match messages to where each visitor is in the buying process
Keywords included: PPC remarketing Rochester, Google display advertising Rochester, retargeting ads Rochester
Analytics Setup and ROI Tracking
Problem we solve: You don’t know what’s working, what’s wasting money, or where leads are coming from.
We build dashboards in Google Analytics, set up event tracking in GA4, sync call tracking, and feed it all into your CRM.
Why this works:
- Know which channels bring in revenue
- Link visits to final sales
- Cut what doesn’t work — keep what does.
Keywords included: PPC tracking Rochester, GA4 setup Rochester, conversion tracking Rochester, ROI tracking SEO
Why Choose Us?
Because most agencies sell distraction. We deliver results.
We don’t bury you in vague reports or technical jargon. We learn your market, study your numbers, and analyze your competition — then we work harder than they do.
We treat your budget like it’s our own money. We don’t cheer for impressions or “visibility.” We care about real calls, full calendars, and revenue in your pipeline.
What we offer:
- Speak directly with the people doing the work — no middle layers
- Clear, actionable strategies — not bloated service menus
- Solid technical skills — we speak Google’s language: page speed, structured data, click-through rates, cost per click, return on investment
- Local insight — we understand how Rochester buyers search, click, and decide
We’re not trying to be a one-size-fits-all agency. We focus on what gets results. If that’s what you need, let’s talk.
Frequently Asked Questions (Technical SEO & PPC)
We focus on matching ads to keywords, expected click-throughs, and landing page content. Using focused ad groups and refining keyword sets, we’ve moved scores from 4 to 8+ quickly.
Yes. We track calls, button clicks, scroll engagement, and link everything back to your CRM using Google Tag Manager and GA4.
Absolutely. We build landing pages for each location using local keywords, map embeds, and service-specific content.
We group search terms by intent, volume, location relevance, and difficulty scores using tools like Ahrefs and SEMrush.
Yes. We prefer it. Paid search gives fast data, which we use to build stronger SEO pages for lasting results.
We use Screaming Frog, server log reviews, Google PageSpeed tools, and Search Console to catch crawl, speed, and indexing issues.
Law firms, dentists, HVAC, electricians, real estate, insurance, med spas, pest control, roofers, and many others.
What to Do Next
You’ve got two options:
Keep hoping traffic magically arrives. Or partner with people who use data, not guesses, to bring in real business. We create SEO and PPC campaigns that actually make the phone ring. That fills up appointment slots. That puts your name where people are searching — online and on the map.
Want to talk real results? Schedule your call.
We’ll be honest. No hype. Just the facts — and a clear plan.
