Google Analytics Consultant
If you have ever read anything about digital marketing, SEO, SEM, CRO or one of the many other digital marketing and promotional strategies you will have seen, time and time again, that making proper use of Google Analytics is crucial to the success of any efforts in these areas (and more.)
But then when you’ve tried to use this very comprehensive set of tools you’ve discovered what so many people – very bright people – do: Google Analytics is complex, complicated and even scratching the surface of what Google Analytics has to offer seems time-consuming and harder than expected to grasp.
The ability to know when to bring in the specialists is one of the characteristics of a successful leader. Pearl Lemon can remove this burden off your shoulders because we live and breathe Google and as your Google Analytics Consultant we’ll ensure you get the most of what this powerful platform has to offer to your unique brands.
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What is Google Analytics?
Before we get into what a Google Analytics Consultant London does, it helps to understand jut how important Google Analytics can be to your business. Google Analytics is a web analytics service that offers a wider than you probably realize set of analytical tools and statistics for search engine optimization (SEO) and marketing. Anyone with a Google account can use the service, which is part of the Google Marketing Platform and is free.
Lots of businesses have used GA (as we fondly refer to it) for basic data collection, including the number of visitors their website receives and where these visitors come from, but few delve much further because after that, things get complicated. There are so many data options available it can be mind-boggling, and at times even getting the required tracking codes set in the right way can be hard.
To complicate matters, after over a decade of global use, in 2020 Google launched Google Analytics 4, GA4 is a major update to Google Analytics’ prior versions. It has a completely new user interface and moves away from third-party cookies in favor of machine learning to improve data accuracy. In terms of usefulness and scope of use, it’s great, but it adds yet another slope to an already steep learning curve.
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Why Do I Need Google Analytics?
Google Analytics is so much more than a simple stat counter and proper use of the platform offers something for everyone involved with your website and its day to day running:
With proper use of Google Analytics, executives have the ability to:
- Determine which marketing strategies are the most effective.
- View the most up-to-date website traffic patterns and trends.
- Get a top-down view of their entire website’s traffic source.
- Determine the most valuable customer segments.
- Make informed decisions on strategic objectives based on hard data.
- Find out which geographical locations and targets are the most productive.
- Develop and refine conversion-boosting website strategies.
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People that work on your marketing can use GA to:
- Discover how people arrived at your site and what they typed in to get there.
- Understand what people do when they arrive at your website.
- Learn how to increase the number of visitors who become customers on your website.
- Find out which terms are popular with potential customers and lead to conversions.
- Conduct A/B testing to help you figure out which online ad or design is the most effective.
- Determine ways to generate not just more, but also higher-quality leads.
- Keep track of how many people completed a specific action (purchase, lead inquiry, call, etc)
Your web developers and content writers can learn:
- Which pages have the highest visitor retention?
- What types of information and topics should be covered more frequently?
- Where do visitors depart the website? (exactly which page)
- What keywords do people use to find the website?
- How to create better converting landing pages
- How can you get customers to spend more time on your website?
We’ve only scratched the surface here of how and why Google Analytics may be used, but as you can see, it can answer a lot of questions that can help you improve your website, boost your online marketing, and take things to a whole new level in general. With this knowledge, you can potentially double or triple the effectiveness of your website as well as the ROI on your marketing spend.
Working with Pearl Lemons Google Analytics Consultants
Your company deserves to benefit from Pearl Lemon’s expertise. Our team is not only knowledgeable about Google Analytics, but they are also certified Google Analytics professionals with over a decade of experience. Hundreds of client engagements and analytics initiatives have helped them develop their expertise.
Our basic process (strategic planning, execution, optimization, and training) is one of the keys to our continuous success.
Strategy
We start with a Google Analytics audit to confirm the integrity and correctness of your implementation, then perform research and discovery to create a new Google Analytics implementation that collects the data that is important to you and that will significantly broaden the usefulness of Google Analytics to your company.
Implementation
This comprises writing snippets of code for your website and configuring the parameters for the custom dimensions and metrics proposed during the strategy phase. We can work with your in-house web developers to do this, or provide the services of our own team of web development experts.
Optimization
Data analysis and insight generation is a continuous process. Google Analytics reports are reviewed on a regular basis to ensure that the metrics remain relevant to your objectives and that the data is accurate.
Training
Our Google Analytics consultants provide continual education and training for your staff, enabling them to lead your company to long-term success.
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Ready to Grow Your Brand?
If you have any questions or would like to learn more about how our Google Analytics Consultant expertise can help you grow your business, contact us anytime. We’ll be pleased to explain how we can help you.
Google Analytics FAQs
What services does Pearl Lemon offer as a Google Analytics consultant?
We provide comprehensive Google Analytics consulting services, including setup and configuration, data analysis, reporting, and strategy development to help you make data-driven decisions.
How can a Google Analytics consultant help improve my business?
Our consultants help you understand your website’s performance, identify key metrics, and provide actionable insights to optimize your marketing strategies and improve ROI.
Can Pearl Lemon assist with setting up Google Analytics?
Yes, we can set up and configure Google Analytics for your website, ensuring accurate data tracking and reporting from the start.
How do you use Google Analytics to improve SEO?
We analyze data from Google Analytics to identify SEO opportunities, such as optimizing underperforming pages, improving user experience, and increasing organic traffic.
Do you offer Google Analytics training for my team?
Yes, we provide customized training sessions to help your team understand and utilize Google Analytics effectively for better decision-making.
How do you ensure the accuracy of Google Analytics data?
We perform regular audits and configurations to ensure that your Google Analytics data is accurate and provides a true reflection of your website’s performance.
Can you help with creating custom reports in Google Analytics?
Absolutely, we can create custom reports tailored to your specific business goals, providing you with the insights that matter most.
How does Pearl Lemon use Google Analytics for eCommerce tracking?
We set up eCommerce tracking to monitor sales, conversion rates, and customer behavior, helping you optimize your online store’s performance.
What kind of insights can I expect from a Google Analytics consultant?
You’ll receive insights into user behavior, traffic sources, conversion funnels, and other critical metrics that drive your online success.
How do I get started with Pearl Lemon’s Google Analytics consulting services?
Contact us for a consultation, and we’ll develop a tailored Google Analytics strategy to help you make data-driven decisions and grow your business.
