Fashion PR That Gets You Talked About—By the Right People, in the Right Places
Let’s not waste each other’s time.
You’re not here because you want “awareness.” You’re not here for pretty press clippings to hang in your office. You’re here because you need results that make a difference. Attention that matters — from the kind of people who buy, influence, and spread trends faster than a TikTok algorithm on Red Bull.
That’s where we come in.
We’re Pearl Lemon PR, and we don’t sit around chasing coverage just to hit monthly quotas. We get fashion brands noticed by editors who shape the conversation, not the ones who run lightweight articles for freebies.
And we don’t hand off your account to junior interns the second you sign on. You work directly with professionals who’ve been in the field, not just managing campaigns, but building brands with lasting impact.
OUR SERVICES
If you’re in the fashion business and your biggest concern is media silence, poor launch momentum, or influencer fatigue with zero ROI, here’s exactly what we offer to solve it. Each of these is created to address specific, high-cost problems fashion labels face when PR is poorly handled or too passive.
Media Placement Campaigns
We get fashion brands featured in high-authority publications—WWD, Refinery29, Vogue Business—using segmented, outlet-specific campaigns. Every pitch aligns with current editorial angles and lead times. No mass blasts. No hoping for hits.
Value to you: You earn placements that bring clicks, backlinks, and audience trust. The average placement on a DA70+ outlet increases branded search by 18% within 3 weeks.
Sample & Lookbook Coordination
We manage sample tracking, shipping compliance, return workflows, and editor prioritization so your products reach stylists, not get stuck in someone’s mailroom.
Value to you: Quicker placements, no lost inventory, better relationships with stylists and editors who rely on timely delivery.
Runway & Presentation PR
We build pre-show media angles, organize guest lists, and prepare post-show press kits structured for easy publication (think: 3:2 aspect, caption-ready images).
Value to you: You won’t spend five figures on a show and end up with zero press. Our setup builds momentum weeks before your first model walks the floor.
Influencer Performance Campaigns
We hire fashion influencers not for likes—but sales. Each agreement includes trackable links, briefed messaging, and performance tracking via UTM codes.
Value to you: You know which influencers sell a product. We cut out the waste and surface-level metrics.
Crisis Management & Reputation Control
From leaked DMs to influencer backlash, we use a response system that fixes problems fast, before the media or buyers decide based on half the story.
Value to you: You don’t lose shelf space or press relationships over one viral thread. We’ve prevented 6- and 7-figure losses due to brand image damage.
Editorial Press Kit Development
Forget static PDFs. We create web-based press kits with ready-made headlines, keyword-rich bios, and hi-res assets built for journalist use.
Value to you: Easier publication, faster journalist uptake, more backlink chances.
Event-Based PR Campaigns
From Fashion Week events to exclusive capsule releases, we run timely campaigns centered on pre-launch buzz, embargoed stories, and influencer scheduling.
Value to you: A coordinated rollout that attracts attention, timed to land with your product launch.
SEO PR for Fashion eCommerce
We build campaigns targeting high-impact, mid-length keywords tied to your fashion niche (e.g., “ethical streetwear brand UK”) and focus on publications with strong link value.
Value to you: More organic traffic, faster indexing of product pages, stronger ranking for buyer searches.
Media Training for Founders & Designers
If you’re going on camera or giving long-form interviews, we write and coach you to deliver brand messages clearly—no filler, just meaningful takeaways that stay with the audience.
Value to you: You sound like the kind of founder journalists want to quote.
How Our Fashion PR Services Fix the Problems You’re Already Facing
You’re invisible in the press. We give editors a reason to write about you, not because you paid, but because they know our stories stick.
Influencers are draining your budget. We tie payment to real outcomes. No results? No payment.
You’ve had “PR” before. But what you had was outreach, not a plan. We build across channels to establish real brand visibility.
Retailers won’t carry you. No coverage means no credibility. We correct that.
Your launches get ignored. We create interest in advance by placing content before the public ever sees your lookbook.
Frequently Asked Questions
We’re not sending generic emails through a distribution tool. We create unique campaigns with monitored delivery, outlet-specific hooks, and journalist lists built from real relationships. Most in-house teams don’t have the time, contacts, or insight to match this.
Referral traffic via UTM-coded links, backlinks (DA/DR), earned media value (EMV), sales lifts during coverage periods, influencer sales data, and branded search growth via Google Search Console.
We don’t promise press — that’s usually code for “we paid for an ad.” But we will tell you what your story is worth, where it fits, and who we can send it to. Then we go after it.
With the right materials, first placements may land within 3–6 weeks. Influencer and editorial responses can be quicker. Print titles (like monthly fashion magazines) require a 3–4 month lead time minimum.
We’ve worked with brands in long-term fashion, direct-to-customer streetwear, high-end resort wear, accessories, footwear, luxury outerwear, and short-run capsule collections. If your product has press value, we’ll find the angle.
You’ve Got the Product. We’ll Make Sure It Gets Noticed.
You’re not here to play small. You’re not here to “hope for mentions.” You’re here because you want fashion PR that delivers exposure, presence, and returns.
If your label has a voice, a look, and something the world should see, we’ll put it in front of editors, buyers, stylists, and audiences who influence the industry.
No smoke. No illusions. Just visibility that brings real value.
Let’s talk. Fill out the form. We’ll ask questions most agencies don’t. You’ll get answers most never offer.
