SEO Case Study: Pearl Lemon Gained Visibility for TryHard in 3 Months
This SEO case study explores how Pearl Lemon helped TryHard, a fast-growing swimwear and skincare ecommerce brand built on Shopify, improve its organic visibility, domain authority, and keyword performance in a highly competitive niche.
TryHard a uniquely positioned brand combining Dead Sea mineral powered skincare with high-performance athlete-approved swimwear initially found Pearl Lemon through Google. With strong PPC performance already in place, the founders understood the need for a sustainable organic acquisition channel to diversify traffic and reduce paid spend dependency.
Over an intensive three-month collaboration, Pearl Lemon delivered a full strategic SEO programme including technical analysis, content enhancements, blog calendar creation.
FAQ optimisation, and a high-quality link-building campaign with full client approvals.
Backed by detailed monthly reporting and over 40+ email exchanges, the project produced significant improvements in domain authority, keyword rankings, organic impressions, and click-through rates.
This case study breaks down the challenges, process, execution, and results of the TryHard SEO campaign demonstrating how Pearl Lemon helps Shopify brands achieve measurable, sustainable growth.
Internal links included:
The Challenge
Despite their strong product and PPC performance, TryHard faced several SEO challenges typical of early-stage Shopify brands:
Low Domain Authority (DR 6)
- With a DR of only 6, the site lacked sufficient backlink authority to compete against large swimwear and skincare ecommerce competitors. This limited keyword visibility.
Limited Link-Building Momentum
- They had no active link acquisition strategy, leaving them unable to build competitive domain authority fast enough.
Missing or Weak On-Page SEO Elements
Their Shopify store required optimised:
- Meta titles
- Meta descriptions
- On-page copy
- Category-level FAQs
- Content structure
- Keyword targeting
These gaps created issues with organic indexing and CTR potential.
No Structured Content Marketing System
TryHard lacked a blog calendar and topic targeting strategy. This meant they weren’t ranking for informational or top of funnel keywords in the swimwear or skincare verticals.
Examples of missed SEO opportunities included:
- “How to protect skin from chlorine”
- “Best swimwear for athletes”
- “Dead Sea mineral skincare benefits”
- “Swimwear washing tips”
- “Best sunscreen alternatives for swimmers”
Inconsistent Technical Implementation on Shopify
Shopify is powerful but requires SEO-specific enhancements such as:
- Fixing duplicate content issues
- Optimising collection pages
- Improving internal linking
- Ensuring fast mobile performance
Seasonal Fluctuations Impacting Performance Interpretation
As a swimwear brand, TryHard’s clicks naturally dip based on seasonality rather than SEO decline. Pearl Lemon needed to identify this pattern and explain it clearly to the client, ensuring no misinterpretation.
Client Background: TryHard - A Swimwear & Skincare Ecommerce Brand Ready to Scale
TryHard is a uniquely differentiated DTC brand founded by an innovative Israeli team and managed operationally by Jonathan, who engaged with Pearl Lemon after discovering the agency organically via Google search.
The brand’s identity is built on two powerful pillars:
1. High-Performance Swimwear
TryHard’s products are trusted by top athletes, with genuine user reviews and social proof reinforcing product credibility.
2. Dead Sea Mineral Powered Skincare
Their formulations leverage rare minerals from the Dead Sea- giving TryHard a double angle:
swimwear ecommerce + skincare category crossover, opening two major SEO opportunity verticals.
Their Setup & Starting Position
- Built on Shopify, offering a solid technical foundation
- Already invested in PPC, achieving strong ROAS
- Had clean branding, strong visuals, and a growing customer base
- Needed SEO as a long-term traffic channel
- Wanted to improve visibility for swimwear, skincare, and hybrid product keywords
Why They Approached Pearl Lemon
TryHard wanted an expert team that could:
- Build a scalable SEO plan across content, technical, and link-building
- Work collaboratively with their internal team
- Provide clear communication, reporting, and implementation support
- Deliver incremental growth over the first 90 days
Pearl Lemon’s Strategy
Over three months, the Pearl Lemon SEO team developed and executed a comprehensive plan across four core pillars.
Technical Shopify SEO Audit & Cleanup
Pearl Lemon conducted a full technical audit covering:
- Page indexing issues
- Shopify duplicate content defaults
- Missing alt text
- Internal linking gaps
- Collection page optimisation
- Meta title + meta description adjustments
- Schema analysis
- Page load speed review
- Mobile usability improvements
Key technical fixes recommended:
- Add structured FAQs across category and product pages
- Clean up redundant/duplicate meta descriptions
- Minor performance improvements for mobile users
- Strengthen internal linking across collections and products
Pearl Lemon also delivered explainer videos with step-by-step implementation instructions, ensuring the TryHard team could apply recommendations quickly and correctly.
Strategic Content Recommendations & Blog Calendar Development
Pearl Lemon created a content roadmap designed to help the brand rank for high-intent and top-of-funnel queries.
Three Content Angles Were Prioritised:
Swimwear SEO
- “Best women’s swimwear for competitive swimmers”
- “Difference between training swimsuits and regular swimwear”
- “How to wash chlorine-resistant swimwear”
Skincare SEO
- “Benefits of Dead Sea minerals for skin”
- “Best skincare routine for swimmers”
- “How to protect skin from sun and chlorine”
Brand Story & Authority Content
- Athlete interviews
- Ingredient breakdowns
- Sustainability content
Deliverables Included:
- 3-month blog calendar
- On-page SEO recommendations
- Content refresh suggestions for existing pages
- New FAQ structures for multiple pages
This positioned TryHard for ongoing organic growth beyond the first 90 days.
Transparent Reporting & Continuous Communication
Pearl Lemon places heavy emphasis on communication and accountability.
For TryHard, this included:
- Monthly performance reports
- Detailed breakdowns of ranking movements
- Explanations of seasonal dips
- Video walk-throughs
- Clarification on implementation priorities
- Responsive email communication (40+ messages exchanged)
This transparency helped align strategy and expectations throughout the engagement.
High-Quality Link Building With Client Approvals
One of the most significant levers in this campaign was a full link-building strategy, executed collaboratively with TryHard.
Process Included:
- Manually sourcing link opportunities
- Sending link lists for approval
- Building and securing placements
- Ensuring all links matched the brand’s quality expectations
Deliverables included:
- 40+ email threads across link approvals and updates
- Higher-quality niche and lifestyle publications
- Continuous communication and reporting
These backlinks were instrumental in doubling TryHard’s domain rating (DR 6 → 12) within the three-month window.
Results
Despite the short duration of just 90 days, TryHard achieved measurable and meaningful SEO growth across key indicators.
Domain Rating: Doubled (DR 6 → 12+)
Link-building impact was immediate.
Metric | Before | After | % Change |
Domain Rating | 6 | 12+ | +100% |
Referring Domains | Low | Increased | +X% (qualitative) |
This instantly improved TryHard’s competitive positioning.
Keyword Rankings: Significant Upward Movement
Keyword ranking improvements were observed across:
- Swimwear search terms
- Skincare-related keywords
- Branded searches
- Long-tail informational keywords
- Athlete-related queries
Results showed:
- Page 3 keywords moving to page 1
- Page 2 keywords moving into top 10
- A noticeable rise in impressions and clicks
Organic Traffic Growth
Ahrefs and Search Console data showed consistent upward movement:
- Higher impressions
- Improved click-through rates
- Better average position
- Seasonal dips explained and normalised
Hybrid PPC + SEO Strategy Improved Total Traffic Mix
- PPC continued to perform strongly.
- With SEO growth added, TryHard now has a dual-channel inbound mix that reduces risk and improves cost efficiency long term.
Month Comparison Summary
- Impressions: Strong upward rise
- Click-Through Rate: Increased despite seasonal variations
- Organic Clicks: Stabilised and improved
- Ranking improvements: Across all monitored keyword clusters
The campaign “spoke for itself,” as Deepak noted.
Key Insights & Takeaways
Here are the biggest lessons from TryHard’s SEO campaign:
Shopify Brands Need Technical SEO Reinforcement
Shopify is powerful, but out of the box it isn’t SEO-perfect. Fixing duplicate content, meta descriptions, and structural issues matters deeply.
Link-Building Moves Fast When Client Approvals Are Streamlined
TryHard’s responsiveness allowed Pearl Lemon to deliver more high-quality links in less time- doubling DR quickly.
Hybrid Categories (Swimwear + Skincare) Offer Unique SEO Opportunities
Brands that straddle two niches can dominate both with smart content planning.
PPC Success Creates SEO Opportunity, Not Redundancy
Strong PPC helps validate demand; SEO builds sustainable acquisition.
Transparent Reporting Builds Trust and Clarifies Performance
Clear explanations of seasonal dips prevented incorrect assumptions and kept focus on long-term strategy.
Conclusion
The TryHard project highlights what is possible when a brand with strong product-market fit partners with a proactive SEO agency.
Over just three months, Pearl Lemon:
- Doubled TryHard’s domain authority
- Improved keyword rankings across swimwear and skincare categories
- Strengthened technical SEO
- Developed a long-term content strategy
- Built high-quality backlinks
- Increased impressions, CTR, and organic visibility
- Provided consistent communication and support
This SEO case study demonstrates Pearl Lemon’s ability to deliver fast, tangible improvements for ecommerce brands- especially those on Shopify seeking sustainable organic growth.
TryHard now has a stronger foundation, more authority, and a scalable SEO strategy that can support its future global expansion.
Ready to Achieve Similar Results?
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