How We Built the WordPress & WooCommerce Website for Plant Sumo
This case study breaks down how Pearl Lemon Web designed, built, branded, and launched the full WordPress + WooCommerce ecommerce website for Plant Sumo, a London-based vegan food brand offering plant-based meals, catering services, and corporate food solutions.
Led by Deepak, this project involved complete creative + technical ownership from logo design and brand identity development to full WooCommerce product configuration, custom icons, and a site structure engineered for user experience and conversions.
What We Built for Plant Sumo
Full custom WordPress + WooCommerce website
- From scratch with a focus on speed, visuals, structure, and UX.
Complete branding & logo creation
- We created the “Plant Sumo Plants Reinvented” brand identity.
Full product setup
Including:
- Weekly plan products
- One-off meals
- Catering packages
- Corporate service offerings
Photography integration
A curated blend of:
- Stock vegan lifestyle imagery
- Custom photos from the client
UX-optimised menu structure
Clean navigation for discovering:
- Meals
- Plans
- Corporate services
- Blogs
- How It Works
Opt-in popup for email capture
- Conversion-focused popup displayed site-wide.
Custom “How It Works” icon set
A visual journey explaining the ordering process:
- Choose your meal
- Choose your location
- Choose your time
- Enjoy
Catering & Corporate pages
- Custom service landing pages designed for conversions and inquiries.
Page-speed optimization
- Ensuring both desktop and mobile speed scores were high.
Blog page + blog post templates
- SEO-friendly, visually structured templates used consistently for publishing.
Key Features of the Site Design
- Striking hero imagery showcasing vegan dishes
- Clean, symmetry-driven UI layout
- Conversion-ready CTAs across all major pages
- Fully responsive design on all devices
- Fast load times
- Cohesive colour palette aligned with the new brand
- Seamless WooCommerce setup for product browsing and checkout
Every pixel was intentionally crafted to position Plant Sumo as a premium vegan ecommerce brand.
Blog Design
We designed the entire blog experience:
- SEO-friendly structure
- Elegant typography
- Easy-to-read layout
- Image-driven templates
- Fast loading times
- Consistent branding
Blog posts were published regularly (e.g., Sept 28 → Oct 5) using our custom template.
Why This Website Works
- Clean, modern aesthetic
- Structured product flow
- Conversion-optimised CTAs
- Consistent branding
- Mobile-friendly UX
- Strong visual identity
- Clear journey from discovery → menu → checkout
The result is a site that is beautiful, highly functional, and built for conversions.
Work With Pearl Lemon Web
Need a high-performing ecommerce site for your food, lifestyle, or health brand?
- Website Design: https://pearllemon.com
- Lead Generation: https://pearllemonleads.com
- Brand Visibility & PR: https://pearllemonpr.com
