Published 8 December 2025 · Updated 15 October 2026
Pearl Lemon SEO Case Study: 6-Month Campaign for Focus Energy 360 UK
Overview
Focus Energy 360 is a UK property-energy and assessment business. Buyers search for specific services and regulations—EPC checks, SAP assessments and related advice—before they decide which provider to contact. Pearl Lemon’s SEO campaign combined technical diagnostics, on-page improvements, local relevance, internal linking and authority work with active client collaboration.
What the historical client data shows: the original 22 March–23 April 2024 SEO report compared a current and previous 28-day Search Console window. For the query “epc check”, impressions rose from 1,194 to 4,602 and clicks from 2 to 6. For “sap assessor”, impressions rose from 97 to 231 and clicks from 0 to 5. For “epc”, impressions rose from 1,381 to 2,811, with clicks up from 2 to 8. These are individual query observations from the dated client report, not totals for the entire site, guaranteed ranking outcomes or proof of completed sales.
The accompanying implementation tracker recorded internal linking, technical/page-speed reviews, metadata, Google Business Profile recommendations and link-profile work. We have preserved the broader positive project outcomes and video account, while adding these concrete examples so buyers can see what the campaign was actually measuring.
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Client Snapshot
Client: Focus Energy 360
Industry: Energy Assessment / Property Services
Location: United Kingdom
Service: Full SEO Management (Technical + Off-Page)
Duration: 6 Months
Communication Style: WhatsApp-based workflow
See more Pearl Lemon case studies and client work.
Key SEO Results
Rankings & Keywords
Continuous increase in top 1-3 keyword positions Strong upward momentum across core “energy assessment” and “property service” terms
Referring Domains
Consistent growth in link diversity & authority
Organic Traffic
Clear month-over-month increases
Traffic Value
Increased significantly over 6 months
UR (URL Rating)
Improved steadily even when overall domain authority fluctuated
Engagement
Daily WhatsApp communication Voice notes, screenshots, and reporting loops Fast technical fixes based on real-time updates
What We Did
Technical SEO Improvements
- Sitemap verification and submission
- Fixing indexation issues
- Resolving crawl errors
- Speed & performance audits
- On-page data review (titles, metadata, headings)
Link-Building & Off-Page SEO
- Built diverse, niche-relevant backlinks
- Focused on UK-based property & energy-related domains
- Ensured safe referring IP distribution and clean link profiles
Communication & Collaboration
- Daily WhatsApp updates with the client
- Long-form voice notes for feedback
- Detailed weekly data reviews
- Clear explanation of ranking changes and fluctuations
Why This Campaign Worked
Real-time collaboration through WhatsApp
Voice notes + screenshots allowed rapid problem-solving and shared clarity.
Balanced SEO strategy
Technical improvements + backlink expansion = compounding organic growth.
Transparent reporting
Client received frequent updates, ranking reports, and action plans.
Focus on top-priority keywords
The campaign prioritized high-value and fastest-moving search terms.
Adaptability
We monitored shifts daily and adjusted tasks quickly.
About Pearl Lemon
Pearl Lemon is a global SEO and growth agency helping brands increase their organic traffic, leads, and long-term ROI through data-driven SEO.
We work across 15+ industries from property and energy to SaaS, finance, and travel.
Learn more: https://pearllemon.com
Browse SEO case studies: https://pearllemon.com/seo-case-studies
Start working with us: https://pearllemonleads.com
Want results like these for your own site? Book a 15-minute call with our team. Pearl Lemon campaigns start from £3,000 per month with a minimum three-month engagement.
