Pearl Lemon

Pearllemon - SEO Agency London

Melanie Evans

Melanie Evans is an accomplished content writer with two decades of experience in both digital and traditional content creation. As head of content at Pearl Lemon you can find her producing long-form content on a regular basis

google analytics goals

What Goals are Available in Google Analytics, and Which Should You Use?

A good digital measurement strategy relies heavily on Google Analytics goals. You’re not getting much value out of Google Analytics if you’re not using goals. But how do you do that, and what options are available to you? Read on to find out. Most website owners whose site is supposed to do more than just …

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Instagram shadowban test

Instagram Shadowban Test – Have You Been Hit

So, you think you’ve been slapped with a shadowban, what’s next? How do you do an Instagram shadowban test? Read on to find out. Instagram is increasingly a go-to platform for businesses in all niches, especially retail businesses, looking to increase their engagement rates with their target audience, and, in many cases, has become both …

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how to post multiple photos on Instagram

How to Post Multiple Photos on Instagram – Fast!

Instagram is a fantastic tool for visual digital marketing, branding and even PR. It’s also a great place to showcase your personal images of, well, anything. It is not always the easiest platform to use however, especially for busy digital marketers who often find its mechanics slow and cumbersome. For example, have you ever wondered how …

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Get Reddit Karma

How to Get Reddit Karma – And Why You Should

Reddit is a social media site like no other. In fact, it’s not really a social media site at all. It’s part old-fashioned chatroom (remember those days?) part social media site, and to a certain extent, a living, fast-paced Wikipedia. As of 2021, the platform boasts 430 million active users. And if there is information to be …

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features of a blog

Features of a Blog – Which the Most Successful Have In Common

Personal finance and development, health and fitness, beauty and fashion, and everyone’s favorite – food blogging – are the most popular blogging niches. Features of a blog differ greatly though. Blogs, like online diaries, can be deeply personal and introspective. And blogs have enough power to influence purchasing decisions, consumer opinion and even politics when written by …

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benefits of PPC

Understanding the Benefits of PPC in 2022 and Beyond

Most businesses are looking for low-cost, high-impact advertising options. This has been especially true over the past year as the COVID-19 pandemic has continued to impact almost every business niche. Prospective customers are spending more time online than ever before, but businesses are cutting back on marketing spending. “Should I stop advertising or continue?” – …

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Timestamp YouTube Videos

How to Timestamp a YouTube Video and Why You Should

Video marketing is becoming more popular, and it’s on every marketer’s mind. What is the reason for this? In fact, video is now used by 87 percent of businesses as a marketing tool. This is why most marketing professionals are constantly looking for the most comprehensive and persuasive way to promote their brands, products, and services. …

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digital chiropractor marketing

Top Tips for Digital Chiropractor Marketing Success

Digital chiropractor marketing – and chiropractor marketing in general – is critical for finding new patients and keeping existing ones engaged. However, some chiropractors are very wary of it – with good cause – as they are concerned about how marketing will affect their image as medical professionals and even if certain types of chiropractor …

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