Ensuring that your business is visible in such a way that it can be seen by customers far and wide is a challenging task. In a world where businesses rely heavily on the internet and technology to be successful, marketing your website appropriately to boost your business and the opportunities you open yourself up to is incredibly important for growth. Customers need to be aware of exactly what it is that you do, where you are located and how they can approach your business offline. Whether you are willing to put in the work yourself or else want to seek the advice of SEO services or an ecommerce SEO agency, making sure that your website is suitably optimised has never been more important to businesses.
What is local SEO?
Having and running a business is a challenge in itself. Running a successful business online is all well and good and having an optimised website that allows customers to find your products is a proactive way of building a client base. While optimising your website to give your products the best chance of being found is key to building a successful business, ensuring that people know exactly where your business is based and being able to target customers in your local area is equally as important. This is where local SEO comes into the mix – if you find that you are not acquiring local business geographically despite the fact you’re actively targeting that audience on your website, you may find that you need to put a little bit of time into optimising your website for the area itself.
How can I use local SEO to optimise my website and build my business?
If you have an address in a particular area, city or county, you will probably find that it’s much easier to optimise your website for that area – the difficulty lies if you want to attract business from other areas, perhaps just outside of your city, where you are not physically located yourself. Where this is the case, enhancing your website can be done through the means of articles or blog posts. Writing about the area that you want to appeal to in an article is a simple way of optimising your website but you may find that the content you produce has absolutely nothing to do with your business – the pages themselves exist only for SEO reasons, which can often appear forced. Recycling information and repeatedly posting the same things will not benefit your business, so target your audience by producing appropriate content that will encourage them to stay on your website for as long as possible.
If your business is a plumbing business based in Birmingham, for example, you want to make sure that your website is listed towards the upper end of the search engine’s results. Your keyword needs to include what is known as a SiL – a service in location – as people searching for your service will most likely include that within their search: a possible keyword for you could be ‘emergency plumber in Birmingham’ or else ‘clogged drain Birmingham’. Including these keywords within the content of your website will ensure that your service will show up on search engine results – the more optimised keywords throughout your website, the higher the page will rank. If you are unsure about what keywords will be most suited to your business then there are a number of keywords websites out there to peruse. Otherwise, searching one of your keywords on a search engine and considering the automatically generated responses could be beneficial to you.
As well as optimising keywords within your web content, it’s important to produce meta descriptions that summarise the information on a particular page. Optimised keywords should be included within these meta descriptions.
As well as targeting the local area through keyword optimisation, ensuring that you have registered your business through the Google My Business facility is equally as important. The vast majority of searches made on Google are local searches yet still a large proportion of businesses have failed to claim their business on Google My Business – doing so will be a step in the right direction in terms of ensuring your business is optimised locally.
Mobile optimisation is equally as important as having an aesthetically pleasing desktop website – with an emphasis being placed on the use of mobile devices, people searching for a specific service or business are much more likely to contact a local business if they are able to find out all the information that they need on a mobile-friendly site. Ensuring that your mobile optimised website is quick, slick and easy to navigate is a sure-fire way of keeping hold of a potential customer- customers are much more likely to go back and find another website if your page takes an age to load up for them.
Local SEO isn’t primarily about being top of the list on search engines, although it will likely help your business if you have better search engine rankings. However, having built good relationships with your clients can lead to direct traffic to your website and social media following, effectively yet indirectly making your Google visibility all the better.
Okay… How do I go about improving my local SEO?
All of the hints and tips above are starting points as to improving your local SEO but they should not be used independently. Focusing on optimising your keywords is important, for example, but won’t be much use to you if your business isn’t registered. In combination, all of the tips will work well and improve the local business you acquire. If you worry that you don’t have the time or the confidence to approach this yourself, there are a number of agencies and consultancies out there who can help you out. If you’re on the lookout for local SEO services London based then feel free to reach out to us at the earliest opportunity – we are here for all of your SEO needs, local or otherwise.