Whether you run a retail store, a coffee house or a club, develop software, offer professional services of any kind or are working on creating something completely new and wonderful, your business needs a web presence. At the very minimum that means a website and to be frank, in the current digital environment it often means quite a bit more. But it ALWAYS means you need a website.
That also means that you need search engine optimization. With more than one billion websites out there, it’s the only way to get noticed. You can’t convert visitors who never show up.
Unless you’re already a marketing genius, there’s a lot of good reasons to hire a professional SEO company. And if you Google SEO company we know you’ll find a lot. Tons. So why Pearl Lemon?
We could give you 101 reasons, but in the interests of time and space, we’ll stick, for now, to some of the most important. And if you want lots more just give us a call.
Pearl Lemon Saves You Time
Most business owners struggle with finding enough hours in the week to do everything. Actually, let’s face it, there are lots of days when it’s even hard to find the time for a coffee break. And this lack of time is why smart business owners, even those whose businesses are still relatively small, hire assistants and why they outsource.
SEO is a particularly demanding arena. It touches everything from keywords to content and even what links you use. It also involves the constant monitoring of the very structures of your web presence, right down to tiny individual pieces of code.
SEO is also in a constant state of evolution because it must adapt to changes in search engine algorithms. And they change all the time, usually with very little, if any, warning. In short, it’s a full-time job and you already have one of those. That’s why, at Pearl lemon, we make it ours.
Outsourcing your SEO to Pearl Lemon frees you from spending every spare second reading – and fretting – about SEO and trying to deal with the hours and hours of work it takes to make it effective.
Pearl Lemon Speeds Up Corrective Actions – To Put Your Site on Top Faster
Did you know that your website’s basic structure can really hurt your SEO results? Anything from site load time, to page navigations to menus, tags, coding and even image sizes can make your site less attractive to both search engines and users.
When we start working with a new client, the experienced and detail driven technical SEO guys take a long, hard and very objective look at their site. Work with us and they will then tell you what fixes are critical – and why – and offer suggestions for less pressing corrections that, if made, will give additional boosts to your onsite SEO. Oh, and yes, they can either make those changes for you or walk you through, step-by-step, how to make them yourself.
Pearl Lemon Does Content – And We Do It Very Well
Even if you only occasionally read an article or two about SEO, chances are you’ll come across the phrase ‘Content is King.’ Read a few more articles and you’ll hear it a lot. As cliched as it might sound, it’s absolutely true.
The websites that Google and other search engines love most are those that provide their search bots with a constant stream of great new content that they can keep scurrying on back to consume on a regular basis. Static websites are of very little interest to Google, even those with near flawless technical SEO. Why? Because let’s face it, they are of very little interest to consumers and readers as well.
Content creation is another area where many businesses struggle. Even if they have staff who could create great written and visual content, they rarely have the time. Outsourcing can be just as hard as well. There are some great freelance content creators out there but we know – from painful personal experience – that there are a lot of bad eggs as well. And as much as great content can do to boost your SEO poor content can do to damage it.
The content team at Pearl Lemon has the skill, creativity, experience and accuracy to produce content that is just what Google is looking for. And they can do that because they’ve been doing it for years. So if coming up with relevant, engaging, SEO boosting content is a struggle for your company, we’ve got you covered.
Pearl Lemon Provides Expertise
The digital space is overflowing with metrics, stats and analytical numbers. Bounce rates, load times, traffic sources, time on page, sign-ups, conversions, it goes on and on, and that’s just when it comes to your website.
Go offsite and things get even more complicated. Social media – another space where every business needs to have a presence right now – is full of likes such as likes, retweets, followers and all kinds of other stuff.
The thing is, which of these stats and numbers are actually meaningful for SEO and bear careful watching and tweaking and which are little more than vanity metrics that do little more than stroke the ego?
If you run a restaurant, the answer isn’t obvious. Your expertise is in menu creation, food preparation, and employee management. The same is true for any business owner. Deciphering a maze of digital analytics is highly unlikely to be something you’ve ever been trained to do – or have the time to learn.
Hiring Pearl Lemon connects you with experts who do know the difference between meaningful and vanity metrics. They do know what is important and what’s not.They can also advise you about what tactics and strategies work best in your industry – because there is no one size fits all ‘plan’ for everyone.
Pearl Lemon Offers Simplified Reporting
Making sense of analytics is a chore for most business owners. A good SEO company analyzes the results for you and gives you a simplified version. We are one of those. We won’t just do what others often do – which is send you some links to a slew of charts every month and leave you to figure it out. We’ll actually break it down and explain it all and exactly what it means.
We’ll tell you which keywords perform well, which don’t and offer suggestions for new phrases. We’ll tell you if there are site architecture problems that are dragging your website down. We’ll tell you (quite honestly) what content is working and what’s not. We’ll also help you identify your best sources of traffic, which can reshape your focus going ahead so it is far more effective, not just in digital marketing and SEO but in general consumer targeting as well.
Pearl Lemon Will Help You Avoid Costly Errors
With all of this talk about SEO, it’s hard to believe but you can over-optimize your website, but the fact is you absolutely can.
Use your chosen keywords and keyword phrases too often and it’s not SEO optimization, it’s keyword stuffing. And Google hates that, and comes down harder now than ever before on websites that do it.
Get listed in the wrong directory and it can hurt you with search engines. Some directories are great for SEO and we’ll make sure you get listed in them. But some are not just bad but downright dangerous. They ‘live’ in what Google calls ‘bad neighbourhoods. And like you used to get in trouble, and punished, as a kid if you ‘ran with a bad crowd’ Google will do the same to your website.
The SEO pros at Pearl Lemon will help you strike the right balance while steering you clear of expensive mistakes. And if you’ve already made some we will do our very best to help you put them right.
A professional SEO company does a lot of things for you. Pearl Lemon does a lot more
We save you time and speeds up critical fixes to your website. You benefit from access to experts. You get reports that focus on the important bits of analysis. We help you create, distribute and get the best possible ROI on great content. We help you dodge costly errors and maybe best of all, we are always ready, willing and more than happy to talk to you, answer your questions and even brainstorm new ideas.
Sounds good? Then give us a ring or drop us a line and let’s start talking more about not just what Pearl Lemon does but what we can specifically do for you.