Nice question! If you are just starting out, The SEO Starter Guide offered up for FREE, by none other than Google is a great read. ?
It’s designed to give you a complete overview of the basics of SEO. The great thing about is that it’s in line with Google’s best practices. ?
Whilst following the SEO starter guide won’t automatically rank your site #1 on Google it will enable the search engine to be able to sufficiently:
- Crawl (look for new or updated web pages).
- understand your content.
As well as outlining the best practices on how to help search engines to understand and present your content, the guide also highlights the practices that you should avoid. ⚠️
Having a basic understanding of SEO before you start working on your website is helpful but if you’ve already created your site then there is no time like the present to start learning!
You’ll want to learn both:
- On-page SEO
- Off-page SEO
On-page SEO is everything you can do with your content and website structure to be able to show the search engines what your page is about and that it is going to be able to serve the people it sends to your site.
Off-page SEO is everything you can do offline to give the search engines signals that your website is the website they want to rank in their listings.
Sounds simple…doesn’t it?
While it may sound simple, it isn’t always as simple as it sounds. Therefore, make sure to study SEO or find someone that understands it to help you through the process. ?
The starter guide also gives advice for hiring an SEO expert. This is someone who is trained to improve your visibility on search engines.
However, the SEO starter guide also recommends that before hiring an SEO expert, you should ‘become an educated customer’ by at the very least understanding how search engines work. ?
If you’ve been considering hiring an SEO expert, check out Pearl Lemon! ? – We’re a team of SEO experts offering affordable SEO packages.
If this is something you’re interested in embarking on – give me a shout! ✉️
If you are a visual learner and would like to brush up on your SEO skills, check out this SEO course.
The course covers the following four areas:
- On-page SEO – (you’d be surprised at how many people get this wrong in the setup stage).
- Link building– as the subtitle suggests, this area teaches you how to get high-quality links back to your site.
- Your content – this area covers all you need to know to develop an SEO – driven content strategy.
- Local SEO – this part of the course teaches you how to target particular keywords locally.
To conclude, thanks for reading! For more SEO related Q&A’s check out this Quora page! ?