Getting your e-commerce SEO right will get you more organic traffic and have a positive effect on your sales.
As a new small e-commerce business, getting more traffic organically, and thus more sales, without risking your budget on advertising is a GREAT start.
In order to achieve this, you’re going to need some powerful SEO.
Building an E-commerce store from scratch is one thing but optimising it for SEO is another.
It can definitely become overwhelming, especially if you are a newbie to the SEO game.
Before I get into the nitty-gritty of creating the SEO strategy, its worth quickly making you aware of some useful SEO tools that will help to make this process A LOT easier.
First of all, you’re gonna want to install Yoast SEO. This is going to give your WordPress SEO a boost! (providing you are using WordPress of course).
This is a WordPress plugin that essentially walks you through the steps you need to take in order to optimise the content on your page.
As you are just starting out, you could install the free version of Yoast, which will get you in the habit of optimising your content.
Also, consider using a heat mapping tool to see how your customers are interacting with your site. Based on this information, you’ll be in a better position to make any changes to improve the user experience of your e-commerce site and optimise it to make more sales.
Ok, with that said, let’s move onto the strategy:
E-commerce SEO tip #1: Check the following on your e-commerce website:
The page loading speed: Speed is a vital factor when it comes to e-commerce sites
Mobile-friendliness: Mobile will account for a significant amount of your e-commerce revenue
E-commerce SEO tip #2: Create an SEO-driven content strategy for your e-commerce site
It’s worth brushing up on your general SEO knowledge. Doing this will teach you what you need to know to improve your content, improve local SEO, on-page SEO, and how to build links.
Doing this will enable you to do more effective SEO for your e-commerce store.
Other then that, some other tips are:
- Make sure that your product descriptions are in-depth and informative
- Reduce the frictions that are likely to result in abandoned carts by stating if you offer money-back guarantees or free shipping etc.
E-commerce SEO tip #3: Devise a plan to increase your brand awareness
Make sure that you have optimised all social media platforms for your brand – by ensuring that you have completed the bio section, included a profile picture and that you post updates regularly.
Strongly consider listing your products on Amazon with links back to your website.
Consider asking YouTube influencers in your niche to review your products and post links to where their audience can access your products in the description box.
I hope these tips are useful! If you require SEO services for your e-commerce store, let’s have a chat to discuss what my SEO agency Pearl Lemon can do for your business.