It’s both simple and difficult to execute this effectively.
- Create a couple of piece of excellent content that are worth linking out to
- Share this content with industry leaders, influencers as well as ‘friends and family’
- Citations on Maps, Apple Maps, Yelp, Yell and relevant business directories
- Write answers on Quora to indsutry relevant questions
- Broken back link building is also an option
- Focussing heavily upon these areas is an excellent way to start the process