Have you heard the latest SEO buzz? Well, today is your lucky day because we’re going to fill you in on all the latest news surrounding boilerplate SEO strategy and optimization.
Listen, excessive use of keywords in internal anchor text could be a problem.
In other words, you could be losing key business due to “boilerplate” issues”.
Firstly, what exactly are “boilerplate” issues and how are they affecting your google ranking?
A boilerplate is your company’s marketing pitch and SHOULD definitely be incorporated into your digital marketing strategy.
Sounds pretty simple right?
But sadly it’s not that easy to implement.
Don’t worry with the right tools, you can say goodbye to boilerplate anxiety and hello to google friendly rankings.
Here’s how you can optimize your boilerplate strategy right now!
So, what are you waiting for?
About us Section:
I’m sure that you’ve heard this all before, but, I can’t stress this enough. It’s crucial to include a short catchy paragraph to capture your reader’s attention.
This is your chance to explain why your company is the BEST at what you do! They are usually found at the end of a company’s press release or on the about page.
Now you may be asking if that one little paragraph is really necessary?
YES, YES AND ANOTHER LOUD RESONATING YES!
I’m sure that you know how challenging it can be to keep users on your landing page.
Did you know that the average person only stays on a page for a MINUTE?
Just think about THAT for a minute!
Shocking isn’t it?
Which is why your boilerplate must be beyond catchy and informative all at the same time.
First-time visitors to your page are going to want to know what your company is able to offer them in 3-5 sentences.
Let me give you an example.
Do you see that? Let’s look at one more.
But stay with me, we’re not done yet.
Did you know that Boilerplate SEO also NEEDS to focus on the core fundamentals of your website?
Let me explain.
- Focus on getting your page load down to as fast as you can make it
- Create a call to action on the homepage to capture people’s email addresses
- Have an online chat function for people that have specific questions
- Choose ONE platform to create an inbound marketing channel:
- Google ranking (then no.6 applies heavily)
- Whatever you want
You should begin by heavily focusing on building out no.4 to drive traffic until one channel is beginning to provide enquiries.
Move to ANOTHER channel to provide inbound enquiries to increase the diversity of your inbound channels.
Here’s the bottom line, ultimately a website needs to have good writing and even better content. In addition to an inbound sales channel, rapid page load times and a reason for someone to leave their email.
Sounds simple, right? But if you need help that’s what we’re here for.
We’re a unique SEO company– we don’t take a ‘one solution fits all’ approach – our SEO team will design and implement bespoke campaigns for all of our clients. Unlike, many other SEO companies who focus on optimising solely for Google.
If you have any questions or would like some help, please contact us at the link below.