Put simply, people hate BS. ?
Far too many ‘SEO companies’ have been shown to be full of it. ?
It’s been more than a few years now since people began realising: ‘hey, there’s money to be made in this SEO lark, let’s give it a go’ and SEO became a big thing.
Like every ‘big thing,’ there’s good and bad.
On one hand, there are some agencies that are good at what they do but are honest about what can’t be done. ?
Then, on the other hand, there are those who will lie through their teeth to get business and then attempt to deliver on what they promised via some terrible black hat SEO techniques. ?
Sadly, since SEO became a ‘thing’ far too many people have been burned by these cowboy SEOs. ?
Not just small businesses either….
There was a huge scandal in the US several years back when it was discovered that the SEO agency representing one of the biggest department stores, JC Penney, had been up to all kinds of terrible things to get their client ranked.
The agency was fired but Google still penalized the company, big shot retailer or not. The mud stuck too, especially as tons of people like me are still citing this example some six years after it happened, as a cautionary tale. ⚠️
To be honest, as an SEO consultant in London, it really winds me up when I hear such stories, as it reflects poorly on the industry, however, it motivates me all the more to ENSURE that we deliver RESULTS to all of our clients here at Pearl Lemon. ?
Here’s some advice to consider when choosing to work with an agency:
#1: Grill the heck out of any SEO agency you consider hiring.
Ask them as many questions as you need prior to working with them.
At my SEO agency, Pearl Lemon, we encourage all of our prospective clients to ask questions. So do feel free to drop us a line at any time!
#2: Ask for PROOF
If the SEO agency is not transparent about what they have done – this is a MAJOR red flag! That’s why here at Pearl Lemon, we publish testimonials from our clients.
#3: Once you’ve hired the agency, make sure, you get constant reporting.
This allows you to keep up to date with the progress. Any good SEO agency will be fine with all of that stuff, it’s just the bad ones that won’t.
Here at Pearl Lemon, our clients LOVE the fact that we keep them in the loop! We send our clients updates and progress reports consistently, every 48 hours!
I REALLY hope this advice proves to be helpful! ?
If you’re looking for local SEO services in London or an affordable SEO marketing agency to work with – let’s chat!
Also for more digital growth related advice, and SEO tips be sure to check us out on Quora