Start building your SOCIAL
There are of course multiple things that matter all of which have been listed in the answers here.
However – the one area that will continue to grow in significance is Social Media Growth.
It’s becoming ever more important to have one/two dominant Social Media accounts within your business – because for many people it’s where they spend most of their time.
So with this in mind – your business needs to be where your customers are. The platform (with each of the the major platforms have 100 million monthly active users) you pick can be of your own choice.
But it is more and more important that you build up a social following.
- Help you build an email list
- You will benefit from the platform’s inbuilt audience
- Google will love you if you have a strong social media following (making other SEO work you do so much easier)
And it will be easier initially than trying to rank in Google alone.
Over time there is a real case for Social Media becoming more important than Google search rank – and many companies are already building businesses solely from social media followings and without ranking in Google.