Optimising for healthcare SEO is vital.
One strategy isn’t going to make an enormous impact on your website due to the many ways people search for doctors nowadays.
You should use multiple forms of digital marketing to increase your customer base and capture leads.
In this blog post, I will share some digital marketing tips specific to doctors.
Healthcare SEO Tip #1: Local SEO
Your potential patients will be looking for medical services nearby, for example, they’ll enter search terms such as “doctors in London”.
So using local SEO can help your medical service to rank higher in the organic search results.
Also, start asking your patients to leave reviews about their experience, on Google.
On-page SEO will also help you rank in the searches on Google.
Also, blog content that is search engine optimised, that lists the procedures you do, the team your company put together, customer reviews, etc. will help you attract more customers.
At Pearl Lemon, we offer both Local SEO services and on-page SEO services for doctors, so get in touch with me ASAP if this is something you are interested in!
Healthcare SEO Tip #2: Social media
Facebook Ads can help you to capture leads who are looking for a doctor in your area, around a certain age, searching for certain keywords.
It is vital that you keep your social media platforms updated, courteous, and knowledgeable about what you do. Show videos of your clinic, procedures (if you can), and pictures. People love social media – especially consistent and unique content.
Healthcare SEO Tip #3: develop a content marketing strategy ?
Use your blog to publish content that is relevant to the field of medicine you are in.
Aim to write long form, evergreen content that will provide readers with deeper insights into medical conditions and treatments.
Be sure to avoid using medical jargon so that it is easy for your prospective patients to follow.
Creating such content will help you to build up your brand and reputation as a professional in the industry.
I hope these three points will help you to better promote your medical services via digital marketing.
It really is important that you have a strong online presence.
This will help potential patients see that you are trustworthy, transparent and an expert in your field.
Digital marketing isn’t just about finding one area (although sometimes that works), it’s about how everything works together to make the perfect strategy for your company.
Social media marketing, content marketing, email marketing, and SEO are important pieces and can work separately – but they work best together.
As a doctor, you may find digital marketing to be overwhelming, particularly with your busy schedule.
If this is the case for you, and you’re a doctor looking for affordable SEO services, let’s start a conversation about the affordable SEO packages my agency, Pearl Lemon has to offer. ?
Pearl Lemon is an award-winning SEO agency that is based in London in the UK however, we have clients from all over the world!