I know the feeling and it can be pretty discouraging to say the very least.
I’m sure that you know influencers are flooded with cold-emails, most of which are rightfully ignored.
But did you know that’s because most of them lack the correct context?
Listen, writing a cold email that gets a response is a science.
And the popular approach of first praising them and then asking your favour may no longer work to your advantage.
The truth of the matter is it’s all in the formula.
Once you know the formula it’s pretty easy to begin building your affiliate network.
So, here’s how you can write cold-mails that not only get a response but will have influencer’s begging to work with you!
Before we jump into that, I want to briefly explore what is affiliate marketing and how it actually works?
So, here’s the deal:
Affiliate marketing is an online sales strategy that lets a product owner (you) improve sales by choosing and working with other people who share the same target audience, aka, “affiliates”.
Think about it this way, affiliates are able to reach potential customers you probably wouldn’t be able to reach on you’re own.
Just imagine the potential for growth!
And get this: online affiliate marketing is one of the most ROI-positive ways for a small business to market online.
- U.S. affiliate marketing spending is expected to top $6.8 billion by 2020.
- 16% of all online orders are generated through online affiliate marketing.
- 81% of brands and 84% of publishers leverage affiliate marketing.
You pay these affiliates a commission on each conversion.
But, surprisingly enough the cost to the customer purchasing the product or service through an affiliate is the same as buying directly from the product owner.
My point is this, if you want more traffic, you need influencers.
But in order for that to happen, you have to get them to reply to your cold-email.
So, let’s get right down to it.
How does affiliate marketing through email actually work?
I’m not going to lie, getting an affiliate to open and respond to your e-mail can be very difficult to actually execute effectively.
Which is why I’d like to introduce the 3-step value process to you:
This works along the lines of value-value-offer.
Begin by offering value:
Start off by giving them an example of an app that you use, like Grammarly, explain a little about how you use it.
Do you see where I’m going with this? You need to make the app relevant to the audience’s needs.
They need to envision and connect with whatever it is you’re talking about.
Make sure to include a link to who you are/offer – but make it subtle and place it the bottom of this email.
Now change the type of content – if you mentioned software, now mention a life hack or something that is VERY VERY fast for them to consume and then something that will be of immediate value to them again.
By this stage anyone not interested in you/your emails will have left the list – so you will have a greater sense of who is interested alongside those you can sell to.
At this point in the exchange, you will have created some goodwill.
Now, you can go ahead and send out a follow up ‘sales email’ for the affiliate marketing that you intend on doing.
Here’s the bottom line:
In my opinion, it all boils down to a constant approach.
Look, the truth of the matter is sometimes a pathetic cold-email with low content will win over the well- crafted e-mail.
But the key to a successful affiliate marketing campaign is consistency and trust.
Remember it’s not to always about reinventing the wheel but remaining strategic and creative in your approach.
from Answers by Purr Traffic on Quora http://ift.tt/2gT8YeN
via Follow Purr on Quora