This is a GREAT question! Before I jump right into listing 6 of the best content marketing tips, it’s worth emphasising the importance of ensuring that your content is optimised for search engines.
Effective SEO will help you to organically generate more leads. ?
A tip to help you with your SEO is to install the WordPress plugin called Yoast SEO.
This will provide you with a list of the steps that you need to take in order to optimise your web pages.
So with that said, here are 6 content marketing tips:
Create a strategic plan.
You know the saying- Failing to plan is planning to fail. ?
In your plan, make sure that you take into consideration the needs of your target audience. The key here is to create content that is USEFUL to them.
Speak directly to them, and solve the pain points with your content.
Tip: make sure that your plan is SEO-driven. The more organic traffic you attract to your site, the more leads you will generate
Set yourself goals.
Goal setting will help you to assess where you are now with your content marketing, and where you want to be.
This will help you to stay on track. Ask yourself – what do you want to gain from your content marketing? How will you measure your results?
Tip: set SMART goals. These are goals that are specific, measurable, attainable, relevant and time specific.
Use photos, videos, infographics, memes, GIFs, SlideShare presentations etc to keep it simple and to break down large bits of information into digestible chunks.
Tip: repurpose long-form content into infographics and other types of visual content to reach more people.
High-quality content ranks higher on Google and has longer shelf-life.
Tip: It’s definitely worth installing an app such as Grammarly to speed up your copy-editing process.
There’s a lot of content out there!
Thinking outside the box will help your content to stand out.
Also, be creative when it comes to sharing your content online via social media.
Tip: Incorporate the less common forms of content into your content marketing strategy such as white papers, podcasts, SlideShare and user-generated content.
This will really help to increase chances of it being viewed by a good number of people.
Tip: create content that is data-driven and backed by credible research. This will ensure that your information is perceived as being trustworthy.
I hope that these content marketing tips help you to design and implement SEO-driven content marketing, that delivers the results that you are looking for. ?
If you are not seeing the results that you deserve, or simply do not have the time or resources to allocate to creating SEO-driven content, check us out at Pearl Lemon!
Let’s have a chat about your digital growth goals.
We have a global team of SEO and lead generation experts that have an AWESOME track record of helping clients to rank on the first page of Google.