Pearl Lemon SEO Tools Review: LongTail Pro

Long tail keywords. LTKs. They are hugely important in 2020, at a time when search is far more intelligent than it was 15, even 5 years ago and advances like Google BERT mean that search bots have a much better understanding of both natural human speech and user intent. Google BERT has elevated the ‘intelligence’…

Pearl Lemon SEO Tools Review: BrightLocal

In the world of SEO, local SEO, which for some businesses, is, sadly, frequently overlooked. Which is more than just sad, for a business that relies on local customers only – restaurants, bars, all kinds of service businesses etc – it can be a SERP rankings killer. Why? Optimizing a local business’ presence for nationwide,…
negative article removal

The Pearl Lemon Guide to Negative Article Removal

You may have heard or read about online reputation management recently. However, with all the other things you have to worry about you may not have given too much thought to actually worrying about it as it applies to you. That may be a big mistake as increasingly your online reputation is becoming more and…
NightWatch 2.0

Pearl Lemon Reviews: Nightwatch For SEO

For most people the week starts on Monday, ends on Friday, and they are out of the office door every day at around 5pm. Working in SEO is different though. An SEO specialist starts work early in the morning and keeps going until long after the sun has gone to bed. Or at least that’s…
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