2020 has seen a seismic shift in the marketing industry. The global pandemic triggered a mass exodus from high streets and offices, resulting in a sharp decline in face-to-face transactions.
Brick and mortar businesses took this opportunity to focus on building a strong online presence. This meant investing in services like web page building and design, content creation and digital marketing.
All these industries saw a boom in demand for their product. However, the most sought-after of these services is Search Engine Optimization (SEO). Consultants in this field are experts at getting your website ranked higher on Search Engine Results Pages (SERPs). After all, having a beautiful web page and a fabulous product won’t do you much good if customers aren’t able to find you online.
In 2021, the growth in digital marketing (and subsequently SEO) looks set to continue. However, this also means an increase in competition and closer monitoring from search engine giants such as Google – who’ve already announced more stringent checking systems are on the horizon.
In order to help our readers comply with upcoming algorithms, stay ahead of the crowd and boost their rankings, we’ve called in the cavalry. And by cavalry, we mean 57 SEO industry experts coming in with data-driven predictions!
Here’s your free sneak peek into the hottest SEO trends for 2021!
Core Web Vitals
Adam Lumb – EN Site Manage, Cashcow Ltd
Core Web Vitals will be ranking factors in the coming year. SEOs will be working strongly with their dev team to implement changes recommended by Google’s PageSpeed Insights test and Search Console to ensure their rankings don’t nosedive.
Nikola Roza – CEO & Owner, Nikola Roza SEO for the Poor and Determined
Core Web Vitals are a set of (future) ranking factors that’ll help Google determine the UX of your site. New additional ranking factors will be largest contentful paint, first input delay and cumulative layout shift.
Jeff Ferguson – Partner, Amplitude Digital
Core Web Vitals: website owners can already track three different page speed and user interaction measurements via Google Search Console; however, Google has promised that by 2021, these measurements will directly affect a website’s ranking in organic search results.
Kevin Miller – Founder and CEO, The Word Counter
A good SEO strategy relies on high-quality content plus in-depth keyword research. Use keyword research tools like SEMRush or Ahrefs to identify hidden opportunities for creating high-quality, keyword-informed content.
Stacy Caprio – Founder, Accelerated Growth Marketing
In 2021, your content will truly have to be great in a way that only a human could make it.
To make your blog rank and stand out, add that extra human touch – including great images, videos, audio and compelling stories!
Matt Zajechowski – Outreach Team Lead, Digital Third Coast
If you have content on your website that is ranking just off of page 1, consider giving that content a refresh or update in 2021. It’s a great way to further increase the SEO value of the content that is already ranking well on your website.
Andrew Cao – Managing Partner, Motoza
Create content that focuses on a specific answer to a question. You can find these questions through forums like Reddit and Quora. Continue building this library of valuable answers for your audience, which will build your credibility while improving your SEO.
Bruce Harpham – Technology Marketing Consultant
Content Optimization for older content is a growing trend that I have recently started to practice. If you have an outstanding article from 2018, that’s starting to lose traffic, and you update it with better information, you stand a good chance of getting traffic again.
Sean Chaudhary – CEO, Alchemy Leads
Monster pages that include thousands of words, great info, fresh infographics, and unique information are a valuable resource for Google. This type of content will become more valuable as time passes, and Google wants to recognize this type of skyscraper page.
Johannes Larsson – Entrepreneur, Financer Ltd
Content used to be king. Now, refurbishing content is king. We removed approximately 50 articles from our website and refurbished around 35 articles. This skyrocketed our traffic in the coming months, and the total growth was 273%.
Peter Thaleikis – CEO, Bring Your Own Ideas Ltd
9 out of ten pages don’t get any organic traffic from Google. With continued growth, this is likely to continue – or even get worse. To stay ahead of this curve it pays to regularly maintain your content and ensure it’s up-to-date, matches the highest-volume keyword, and is covering the topic comprehensively without any fluff.
Marc Gadsdon – Director, Logicata
Content production will be prominent and vital for SEO in 2020. Fracturing your content off into various parts is a much better way to develop content. The original piece can be the first layer of content, with the off sheets discussing the different aspects in much more depth in their own article.
Voice Search Optimization
Jessica Rhoades – Owner and Designer, Create IT Web Designs
In 2019, over 25% of all searches conducted on Google were voice searches. When users talk into their device, they use keywords that are conversational. Consumers are asking questions on Google and looking for answers. They are not looking for long-tail keywords.
Tarun Gurang – Digital Marketer, iFour Technolab Pvt. Ltd.
Adopting Voice search optimization to your content would be a good idea. The newly optimized content should be like most Frequently Asked Questions, infographics, video, or audio. Rephrasing your existing content is the best way to get the maximum advantage of your SEO.
Ajay Paghdal – Founder, Linkio
2021 will be the year of voice search. It has been rising in popularity for a while now, and I’m pretty sure it will become quite a trend.
Alexandra Zelenko – Marketing & SEO Specialist, DDI Development
A forecast by Juniper Research shows that voice commerce will reach more than $80 billion by 2023. Generally, people use short phrases as they have no time to type all sentences. That’s why it’s imperative to use a conversational tone throughout the content.
Nate Nead – CEO, SEO.co
For SEO, 2021 will be the year of site speed and video. Google has intimated mobile-first, and mobile site speed will both be more heavily weighted in coming months. If you want to rank in 2021, include more video in your on-page elements and make sure it loads in under three seconds.
Itamar Blauer – SEO Consultant
Utilising video content as a way to generate more traffic and engagement will be critical in 2021. Embedding video content onto a blog post, as well as sharing snippets of the video on social media to drive traffic to the blog post itself – thus generating more traffic and engagement.
Sandra – Marketing Specialist, The Product Analyst
Youtube is the new TV. Optimizing SEO can help big time in allowing your videos to reach a bigger audience. Input the right keywords on the headline, and description to assure that your video hits the right market.
Jennifer Willy – Editor, Etia
Video content and marketing are becoming very important. Consumers love to watch video content as it is easy to engage, digest, and increase their curiosity.
Kimberly Smith – Marketing Manager, Clarify Capital
Video and interactive content both effectively captivate and sustain the attention of viewers, which plays into bounce rate and session duration. All of these improved metrics help to improve ranking and drive visibility.
Julia Enthoven – Founder and CEO, Kapwing
With continued decline of ATF (Above the fold) results on SERPs, in 2021, it’s crucial to have a video content strategy, to gain more visibility on SERPs and generate meaningful results.
Meisha Bochicchio – Content Marketing Manager, Wistia
Podcast SEO is a relatively new space. I believe that more focus will shift to not only investing more heavily in long-form video and audio content but also on how to maximize the return from those investments.
Adam Rowles – Founder & CEO, Inbound Marketing Agency
According to Statista, 50% of web traffic in the world comes from mobile users. This percentage is increasing. The device doesn’t matter, the experience does! Give responsive website layouts, quick website loading experience, quick query solutions, mobile websites, and more.
Israel Gaudette – Founder, Link Tracker Pro
Searches made via mobile phones own over 85% of all internet queries worldwide. Google will index first mobile searches in the future. Make your website optimized and ready for a seamless mobile experience.
Michelle Alese – Senior SEO Strategist, Kantaloupe
Mobile-First Indexing may be the most relevant trend for 2021. Our predictions are that websites that rank well currently but have a bad mobile version will slip down the ranks. There will be an increased demand for mobile optimizations in the SEO realm!
Liubou – Senior SEO Specialist, ScienceSoft
2021 is going to be the year of Search Intent. The search engine has certainly become more conversational, trying to provide people with what we can also call a “touch-free” experience in their search.
Mark Reynolds – Marketing Consultant, ProfitReach