Here’s something we can both agree on:
Every business, no matter how large or small, needs to make an impact on Google. An impact on their search engine rankings that is.:)
Did you know that 64% of local customers use search engines as their primary way to find a local business?
Wait, it gets better, 78% of local mobile searches lead to an offline purchase.
Listen, if you own a local business in Barking or Dagenham, and you deal with real face to face customers, then you’re losing a large amount of traffic every day by not using local SEO or even worse not utilising SEO at all.
Internet searches are especially important for local businesses. It doesn’t really matter what you do or what you offer; people will be searching for it online.
And the big question is, will they find you?
So, are you wondering what that means for you, a local business in Barking and Dagenham?
Listen, people tend to search differently when looking for something in their local area.
In fact, the way that their search engine results pages are displayed to them is a little different too.
Keep on reading and learn how local SEO holds such a coveted place in online marketing, and how it can help you grow your local business.
Top places to visit in Barking and Dagenham
Barking and Dagenham host a variety of attractions for locals and tourists alike. Some of the top places include:
- Eastbury Manor house
- Valence House
- The Broadway
- St. Margaret of Antioch, Barking
- Barking Park War Memorial
- St Patrick’s Barking
- Eastbrookend Country Park
- Mayesbrook Park
- St. Mary & St Ethelburga Barking
- St. Erkenwald’s Barking
All of these attractions bring in out-of-towners each year to the area. To be able to also reap the benefits of tourist season, you need to be found with local searches. Being on the map for “near me” queries can bring in the visitors and potential customers to your shop front.
What is Local SEO?
And you’d be correct in asking that question.
Local SEO is aimed at making sure your business gets discovered online by people searching for it at that specific location.
Basically, it helps to increase your business’ visibility on location-based searches.
But did you know that this means including the city, state, zip code, etc.? This is crucial for local businesses to grow.
Google needs to be able to pick up your specific geo qualifiers, such as city, state, zip code, etc., to enable you to be seen in ‘near me’ searches.
The first thing to understand here is that this is SEO for location-based searches.
Which means a physical address or location is a requirement for a business to show up on local search results.
Look if your business’ address is not updated in Google My Business and other online directories, it will not show up when a customer runs a “near me” or “in *locality name*” search.
Let me let you in on a little secret, have you heard of NAP?
Well, NAP is an acronym for:
- Phone Number.
Establishing a consistent NAP is of the utmost importance.
You NEED to be consistent with your NAP on every platform you register your business on.
Remember, if something changes, update your information ASAP, otherwise, Google bots will decide that these are different businesses and your local search results will suffer.
So, what does this mean for you?
Look, Barking and Dagenham are far from the best known of the London boroughs, but to the locals that doesn’t really matter.
It is the people in your neighbourhood that do matter and will affect your local SEO rankings.
Whether you run a cafe near Parsloes Park or a hairdresser next to St Peter’s R C Church – or anything in between.
Local SEO can really make a difference to how busy you are and how healthy your bottom line looks.
Which is why businesses in Barking and Dagenham must come up on the top of those searches!
Why Choose Pearl Lemon?
We are the Best at What We Do – Some companies offer all kinds of general SEO services.
We offer local SEO services in Barking and Dagenham.
It doesn’t matter how many people in Edinburgh see your Barking and Dagenham business in their search results.
First and foremost, the people you need to reach are those who live or work in your local area.
Achieving that is what we concentrate on! We offer the best possible local SEO services to you.
We’re No-Nonsense – Some SEO firms in Barking and Dagenham will come in and try to blind you with science.
Or worse yet, others will promise you that they can rank your business first in the local search listings within a week.
Still, others will tell you that they know what’s best for your business because they are the experts, pushing any of your questions or opinions aside because you’re not.
We do none of those things!
We listen to you, learn about your business and your brand and then together, we’ll map out the unique local SEO strategy that will work for your business.
When it is done correctly, local SEO can help any Barking and Dagenham business increase their local visibility and boost their foot traffic.
As a nice bonus, you also get to build up your brand image and most importantly, bolster the business’ bank account.
So what are you waiting for? Are you ready to begin your local SEO boosting campaign?
Contact us today; we’re the people you need on your side.