Pearl Lemon

Pearl Lemon - SEO Agency London

Build A Trusted Brand & Rise Above The Competition With Our Proven PPC For Alternative Medicine


The  “alternative medicine” industry is highly competitive and sensitive. Without a bespoke marketing strategy, you stand to lose out on bookings and clients to big competitors.

Today, relying on word-of-mouth and other traditional marketing methods is not enough. In this fast-moving digital world, leveraging the correct marketing technique can make a huge difference.

A marketing technique like pay-per-click or PPC can help your practice reach its goals. Besides being a cost-effective method, it’s an easy and instant way to target your prospects. In short, PPC places you right in front of your target clientele. 

PPC is a highly effective method that can produce immediate results. The best part is that you will only pay when your ad is clicked on. Additionally, it can help bridge the gap while building organic search listings over time and can be used to complement your overall SEO and digital marketing strategy.

Here at Pearl Lemon, we believe that every business needs to improve and grow online after establishing its brand. We are a PPC agency that manages Google, Bing, and…. You thought right; PPC campaigns for your alternative medicine.

If you want to boost online conversions, traffic, or both– our top-notch PPC management services can help you meet your business goals and objectives while keeping you on top of the league and maximising your money’s worth.

Drive your brand to greater heights with our PPC services.

Book a call now to learn more.

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There’s Potential In Numbers

Most healthcare consumer journeys start online. They use search engines to find and compare healthcare providers, and once they find the perfect match, they convert by calling and setting up appointments.

To acquire more patients as an alternative medicine provider, you need to optimise your channels and drive more conversions.

Statistics show that:

  • 5% of all Google searches are health-related.
  • Search drives 3x more visitors to hospital sites compared to non-search.
  • 2.4% of healthcare appointments are scheduled online.

Also, an estimated 70,000 searches made per minute are health-related, all of which come from platforms like Google ads. PPC avails an opportunity for you to tap into this search demand. 

Another thing is no matter how big or small your practice is, you are competing with other practitioners including hospitals, vendors and even health insurance companies. You need to take advantage of this large audience if you want to get the most out of your efforts.  

Every other day there are thousands of people searching for products and services and if you don’t create engaging PPC ads, you will not reach them. 

Our PPC experts at Pearl Lemon can help you extend your reach and get your products or services infront of your prospects.


Benefits of PPC Advertising for Alternative Medicine

Besides generating clicks and potential leads quickly, PPC offers numerous other benefits. You can use PPC to showcase your business to people who have already visited specific pages on your website and launch highly targeted campaigns using high-intent keywords and audience personas.

If you are wondering whether investing your resources in PPC ads is worth it, here are some benefits you will get:


Broader Market Base

It’s estimated that Google sees over 63,000 search queries on average per second. This makes it 5.6 billion daily searches and nearly two trillion in a year. This number is not going down any time soon.

This large market gives alternative medicine practitioners a diverse audience to whom they can showcase their products and convince them to buy. Our PPC experts will create unique and engaging content to help you stand out from the crowd and keep your viewers hooked to your website.

Better targeting

PPC gives you various targeting options to choose from. You can target your prospects based on topic, demographics, keywords and category. This helps to reduce the campaign goals, giving you maximum returns on investment.

Measurable results

Results from PPC campaigns are more measurable compared to other forms of marketing. It’s easy to keep track of your ad success and analyse the records of clicks.

Cost-effective method

With PPC ads, you only pay when a prospect clicks on your ad. It doesn’t matter how many people see the ad. So whether you have a big or small budget, you can use PPC for your marketing efforts.

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What Should You Expect When You Work With Us

Your PPC campaign is managed by a team of experts who will work hard to see that you succeed from initial implementation to the final research. We combine human expertise and algorithms to manage bespoke campaigns that align with your business goals. We regularly review and optimize the campaigns to ensure maximum ROI.

At Pearl Lemon:

  • We strive to be in sync with your business
  • We are focused on achieving maximum ROI
  • We utilize precision targeting
  • We used targeted keywords to reach potential clients
  • We deliver cost-saving solutions without compromising on the quality
  • We ensure higher conversions with our highly targeted and engaging ads

We Have Worked With:

Watch our Case Study videos

Talk is cheap, so we don’t just say what we can do – we can show you! Our SEO campaigns have a track record of not just ranking our client’s sites on page 1 of Google but much more besides. You can expect an improved user experience, more traffic, better conversion rates, increased brand awareness and more.


What Our Clients have said about our SEO Agency.

Here at Pearl Lemon, we can help your company grow.

The engagement has led to an increase in inquiries through multiple channels. Pearl Lemon works closely with the internal team to ensure an effective collaboration. The team is open and transparent, providing a high level of customized service.
Lucy Russell
Director, Winova Properties
The engagement generated eight calls within the first month. Pearl Lemon establishes a seamless workflow to ensure consistent communication. Their professional team is enthusiastic throughout the process.
Leigh Ashton
CEO, The Sales Consultancy
Attendance to the event grew at a rapid pace, and a significant number of respondents gave positive feedback regarding Pearl Lemon’s approach. The team provided recurrent progress updates that clearly demonstrated their impact. Their knowledge and transparency set them apart from other vendors.
Lulu Laidlaw-Smith
VP Events & Sales, Paddington Works

It’s Time To Reach More Clients

PPC is not just about marketing your services online. It’s about appearing on top of the SERPs for suitable clients. Pay per click is one of the quickest and fastest ways to appear on the search results. At Pearl Lemon, we use paid ads to help you build brand awareness, generate web traffic, and gain immediate results from your target audiences.

Our team will work closely with you to determine the campaigns that will increase your click-through rates. By driving quality traffic to your website, we will help turn clicks into appointments for your alternative medicine services. 

We promise transparent reporting. We will optimize your campaigns to ensure the best ROI.

Call us if you want to boost traffic to your auto dealer’s website. We will be more than happy to help.


Even when search engines differ and vary, the basic targeting options remain the same. 

  • When it comes to devices, choose the ones you want to target most, including desktops and smartphones.
  • You can also target certain people within a specified geographical location or area.
  • Analyze the data to see what’s working and what’s not.
  • Lastly, select the specific language you want your ads to run in.

Pay-per-click advertising is a search engine marketing strategy designed to drive traffic to your website by running ads. The ads are created around specific keywords entered into the search engines. The best part about these ads is that you are only required to pay when a user clicks on the ad. It doesn’t matter how many people have seen the ad– hence the name pay-per-click advertising.

The ads usually appear in a slideshow at the top of the search results (on both mobile and desktop) and along the right side of the list. The ads can have different looks depending on what search engine you advertise with. But mostly, PPC ads appear on:

  • Search results
  • Third-party websites
  • Social media websites such as Facebook, Instagram, Twitter, LinkedIn, YouTube, etc.

The rule remains that when you are creating a PPC campaign, you have to focus most of your efforts on the most valuable channels for your business. For example, if most of your audience uses Instagram more than Facebook, you want to dedicate more of your PPC budget to Instagram. Researching your target audience will also help your PPC efforts on platforms that matter most.

There are alot of advantages that come with PPC advertising. Some of them include:

  • You only pay for the clicks you receive on your ads
  • You can track the performance of your ads
  • There is a good possibility of optimization
  • You can target the right audience
  • You have high control of your budget
  • You can choose where, when, and how your ad will be shown
  • You can get higher visibility and better positioning
  • You can show up above organic results in SERPs
  • Outrank your competitors
  • Get in front of people when they are searching for you
  • Works alongside other digital marketing strategies like search engine optimization (SEO)

The prices for PPC ad campaigns vary depending on the business and strategies used. All our clients are unique, meaning all the needs will differ. Our team will customize your PPC ad strategy to suit your business needs. Just reach out to us, and we will give a precise estimate.

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