Every few months various ‘experts’ in the SEO field proclaim that keywords are dead. Or that keywords don’t really matter anymore. But it’s not true. Keywords matter, but using them successfully in SEO has changed, and continues to change all the time.
The keyword strategies of the early Noughties – stuff your web content full of them – certainly don’t work any longer and are more likely to get your site kicked out of the SERPs.
Yes, these days search engines put a much greater focus on content than before, and great content is a must. But that content needs carefully inserted keywords. And some of the best keywords are long tail keywords, which is where the software we are reviewing today comes in.
But before we get to our review of Long Tail Pro, we should take a few minutes to explain why a dedicated SEO software exists to find them at all
The Importance of Long Tail Keywords
Long tail keywords are (as the name suggests) longer, more specific keyphrases. They are the keyphrases that searchers use when they are getting closer to making a purchasing decision. Increasingly they are also used in voice search, which, thanks to the plethora of devices offering built in Alexa/Google Assistant/Siri/Cortana, is increasing in volume every day.
How do they work? Let’s say that you are shopping for a new sofa for your less than spacious flat. Input the keyword sofa and the results will be less than helpful. You’ll get lots of ads, the listings for big furniture stores in your area and the search results for the biggest players in the industry, but not the inspiration you were looking for.
So, a smart searcher, which most consumers have become, starts inputting keyphrases that describe just what they are looking for. ‘Small sofa for flat’ ‘small wooden sofa’ ‘small red sofa’ etc. These are long tail keywords and if you can master their use as they relate to your product or service then they can give you a serious advantage over your competition in the SERPs.
Mastering long tail keyword usage isn’t easy though. Long Tail Pro has long claimed however to make doing so much easier. But does it? That’s what we set about finding out.
What is Long Tail Pro?
Long Tail Pro is a keyword research tool but a rather specific one. It’s designed for those doing SEO rather than PPC which is the opposite of some keyword research tools that are basically clones of Google’s Keyword Planner, a tool designed for PPC that SEOs use the best they can (with varying results).
Input a ‘seed’ keyword and it will return dozens and dozens of long tail keywords related to it. It will also display the search volume for each of them, the number of words, the ad bid price and, most useful of all, Keyword Competitiveness. This lets you see how difficult the keyphrase will be to rank for.
Using Long Tail Pro: The Basics
Before you use the software, you’ll need your seed keyword (s) There are lots of different places you can find these; other keyword research tools, Google predictive search, Google Trends, Amazon, your competitors websites, wherever you already look for keyword inspiration.
One you have your seed keyword, pop it into the interface. Within a few seconds you’ll have a screenful of long tail keywords along with their KC score, Search Volume, Bid Value, Number of Words, and Overall Rank Value.
From here you can sort them however you like. Many people go straight for that KC score, as those values let you see which of these keyphrases are going to be the easiest to rank for in Google.
Reasons to Opt for the KC Score Rank
Here’s a little SEO wisdom for you. Opting for the KC Score Rank may seem like the easy way out but SEO does not always have to be crushingly hard.
The number presented for this value by Long Tail Pro is between 1 and 100. The higher it is, the harder it will be to rank for. Usually, anything under 30 is considered easy. Anything over 40 will be much harder.
If yours is a new website, or your domain authority isn’t very high yet (35 or under) your best bet really is to stick with keyphrases that have a KC score of less than 30. The algorithm behind the software is a well established and well built one and it performs better than other softwares in this specific niche so you can rely on it.
We’ve found, in our daily work for clients that this approach works, and often works exceptionally well. So why would you make your life hard if you don’t have to?
Delving Deeper into Long Tail Pro
While a lot of people decide to strictly use the long tail keywords that are the easiest to rank for, there is a lot more you can do within the Long Tail Pro interface.
Maybe you would like to understand more about what page one traffic for the long tail keywords you are now considering using looks like. You can do that. Click on the result that interests you and you will be taken to a competitor analysis screen that is a lot more detailed.
Here you’ll be able to see all kinds of information including things like trust flow, citation flow, site age, external backlinks and more. For some people it may be a little more information than they can comprehend but for SEO experts it provides some very interesting ‘bonus’ insights.
The interface also includes a rank tracker, so that when you have chosen your keywords, you’ll be able to track their performance in real time. You can track performance in Google and Bing, and across several countries. It’s a great tool to have and makes seeing if your hard work is paying off much easier.
When you sign up for Long Tail Pro, you get a lot more than just the basic software, which we found to be impressive. In fact, your whole experience with the software starts with a webinar that takes you through it step by step, so that when you are ready to get started, you can dive right in. There’s also a 7 day free trial that will let you experiment with software and get a real feel for whether this will be a useful tool for you.
Who Is Long Tail Pro Right For?
Who should consider using this software? SEO professionals for sure. The keyword suggestions are wide ranging and impressive and its reporting capabilities are excellent. But we’re not the only people it can be especially helpful for:
Bloggers: Every successful blogger has a basic niche, but usually lots of other content is being written in the niche too, so even the best work will struggle to stand out if you relay solely on the same generic keywords every time.
By making use of this software you will be able to come up with a constant stream of rankable long tail keywords and as long tail keywords are easier to incorporate into content naturally making use of those suggested by Long Tail Pro should not disturb your creative flow too much.
Retailers: This tool can give you more than just good keywords to target, it can give you an insight into how consumers search for your products. Remember the sofa example at the beginning? The sofa seller may have thought people were looking for products like hers based on size, but they pull once long tail keywords from Long Tail Pro they may discover that it’s colour that matters. This can be helpful in creating product content related content – and listings – in general.
Long Tail Pro Pricing
The pricing for Long Tail Pro is a little confusing. Technically, their Platinum Long Tail Pro subscription is $37 per month, billed monthly with no commitments. There are however often specials running that allow you to pay one price for lifetime access. Whichever you score it’s not the cheapest option out there, but reasonably priced for what is an excellent tool for anyone serious about ranking their content.
Overall, we’re fans of Long Tail Pro and think it’s worth the investment. It’s not perfect. it might be nice if you could do more daily searches (it caps out at 200 a day) but only a very busy agency would need that many. Average users will find that Long Tail Pro offers them more than enough.
The fact that you will need to do some keyword research before you use this tool may seem counterproductive. But it’s not. Long tail keywords are a great way for SMBs and individuals to compete against the big boys. And they are a large part of, as we mentioned earlier, voice search.
Voice search is growing fast but surprisingly few SEOs are paying it the attention they should be. Start ranking for some good long tail queries right now, before they realise their mistake and you’ll already be way ahead of the game.
To try out Long Tail Pro, head here.
To have the Pearl Lemon SEO team do all this hard work for you, contact us here.