We pride ourselves on the time and % of our revenue we invest on in internal learning.
When people consider SEO (Search Engine Optimization) and how proficient a company is in executing upon these it definitely should be a core part of the ‘choosing an agency process’.
That’s not quite what we do at Pearl Lemon – we deliver ‘traffic and lead generation’. So we take a broader outlook in developing funnels that will ultimately increase your traffic 5%+ per month (and month-on-month) if we’re going our jobs correctly.
The compound effect of this over time is pretty significant. You can dramatically change your business in the space of several short months when you hire a consummate agency.
One of the critical considerations then is to make sure that those you invest in are learning how to deliver growth.
Accelerated Mobile Pages, Schema Markups and Microdata are just some of the ‘top-line’ things that are happening inside of the world of SEO.
However what’s also critical are all of the changes that happen on the various platforms that can help build a company’s traffic.
Whether this is Twitter Moments, YouTube Cards or the introduction of platforms such as Periscope, Vine (and who knows what else will come in the following 18 months).