Are you a local business of some kind?
Interested in servicing customers in your local area?
Let’s assume you are a Coffee Shop based in Notting Hill (a place in West London). Let’s call you ‘Sandra’s Wanderlust Coffee House’.
You know that the coffee that you serve is excellent and that once you get people through your doors it’s simply a matter of doing what your business does and you know you’ll have a customer for life.
So the reality is – is that you want to target people that are ‘new to the area’ – whether they have just moved in, or are looking for more of a personalised coffee experience.
The thing to do with this then is to make sure that you are ranking on Google Maps for your business. But also for keyword searches such as:
‘Coffee Shop Notting Hill’
‘Coffee Notting Hill’
And so on and so forth.
So here is our No.1 tip that many businesses fail to do:
Look at what the competition is doing!
Here are the key things to note:
- One line explanations
- One line at the top of the address
- They all have at least 10 reviews
- GAIL’s Artisan Bakery have 107 4-star reviews
- They are investing much more into their SEO strategy than the other guys
So the obvious learning:
GET MORE REVIEWS for your business from current customers.
A simple thing that could change the fortunes of your business today.