What is On-page SEO?
In short, On-page SEO is the process of optimising each individual web page. Doing this allows the page to rank higher and subsequently earn more relevant traffic from search engines. ?
On-page SEO involves optimising the structure of a page to help web crawlers from search engines such as Google to find the page with your keywords.
In this blog post, I am going to list some on-page SEO procedures.
#1: Make sure that your website is accessible to search engines
If you are using WordPress, you can easily check if your website is crawlable. Do this by clicking on the privacy tab in the settings, and making sure that under the site visibility heading the following is selected: ‘Allow search engines to index this site’.
#2: Check Your Page Speed
If your page takes longer than a few seconds to load, people are likely to click off your page. It is important that you check your website’s page speed.
#3: Ensure That Your Site Is Mobile Friendly
Most people are using Google on their mobile devices. The desktop version of your site may not be mobile responsive which poses a big issue.
You can make sure that your website is mobile friendly by implementing:
- Responsive web design
- Dynamic serving
- Separate URLs
Use Google’s Mobile-friendly test to make sure that pages on your site meet the “Mobile-friendly” criteria on Google Search result pages.
#4: Image Optimisation
If you have included images on your web pages, be sure to optimise them by making sure that you put your keywords into the alt tag of the image.
If you haven’t included any images on your web pages, I’d recommend that you consider adding in some images that are relevant to your content and optimising them.
This will help to improve your on-page SEO and will break up large blocks of text, making your content easier for the reader to digest and remember.
#5: Review Your Content Strategy
Long-form content tends to rank higher than shorter content. Incorporate posts that are 2000+ words into your content marketing strategy.
Make sure that you conduct keyword research before creating content to make sure that it is SEO-driven content.
Also, it is equally important that you are able to create an accurate customer profile of your target audience. Once you’ve done this, identify their pain points and subsequently create content that solves their problems.
Thanks for reading this post! ?
When it comes to on-page SEO, there’s no time to be dragging your feet. If you require help with the SEO strategy for your small or medium-sized business, I’d be more than happy to help.
Need help with your on-page SEO? Check out Pearl Lemon which specialises in SEO.
If you are interested, take a look at our client testimonials and review some of our case studies, then let’s have a chat.
Also, I’d be SUPER grateful if you could check out our Quora page. It’s managed by Rajesh (pronounce Raa-Jesh lol), one of our SEO specialists based in London.
There you will find even more tips and advice for achieving your digital growth goals! ?