Why use LinkedIn for lead generation?
- LinkedIn is a massive network with over 450 million people.
- Almost half of all B2B marketers consider it the most critical social network.
- According to research from Oktopost, over 80% of business-to-business(B2B) leads are generated using LinkedIn.
- You can republish your content from other sites, doubling your reach with little effort!
- HubSpot used Sponsored Content to get “400% more leads within their target audience than lead generation efforts on other platforms” (LinkedIn).
- There are a variety of both internal and third-party automation tools to extend its usefulness. When doing lead gen, automation makes a HUGE difference.