Pearl Lemon

Pearl Lemon - SEO Agency London

How to Do the SEO of Your Site for Traffic

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61% of digital marketers believe SEO to be the key to success online. This is the reason why modern businesses dedicate an average of 41% of their budgets to SEO. Take the time to create a proper SEO strategy to drive online traffic.

SEO is crucial for success in 2022.

SEO strategy

SEO is the practice of using content principles to improve your search traffic. Creating more content, driving more links, and using more keywords are one of the best ways to rank higher over time. The principle is called scaling.

Before we talk more here’s what you should do to conduct your SEO strategy.

Keyword Targeting

Keywords are phrases that are searched on Google, Bing, and other search engines. Keyword research, strategy, and incorporation are important elements that determine your rankings. Use the right keywords in the right places and see your rankings climb up on Google.

Keyword strategy has changed over the years. The old strategy used to be to add as many keywords as possible inside your content. The present strategy is to fit keywords naturally into your content. Google is smarter now than before and those underhanded tactics no longer work.

Keyword targeting

Metadata

Metadata is the meta title and description are things that users first see when accessing your site on search engines.

Google uses crawlers to scan through websites and collect the necessary information to match search queries. By including keywords in the metadata and inside image tags and heading tags Google can understand the relevance of the page.

Backlinks

Another factor in measuring SEO performance is acquiring backlinks. This is when another site links to yours in a blog post. It improves the odds of people clicking through to your website driving referral traffic.

Even more, backlinks are a direct factor that show the popularity of a site and improves its rankings.

Create high-quality engaging content to earn organic links. The better your work, the more closely you match your intent with the person’s search intent, and the more likely are people going to refer to your site.

This process is called link building as these activities speed up the link acquisition process for you.

Mostly here’s what people do:

  • Guest blogging ( a time tracking solution can write about how to block pop-ups on chrome and keep a focus on job responsibilities on a productivity blog) 
  • Getting testimonial links
  • Answering questions on Quora
  • Create shareable content through videos and infographics

Technical SEO

There are more technical issues in the back end of your site and once that’s cleared, it can make a huge difference in the overall SEO results. At the end of the day, if your website’s UX isn’t smooth it’s going to be hard for the visitor to do something on your site.

Ensure that the site loads quickly. Remove toxic backlinks on your site and create a clear XML sitemap with a clean URL structure. This can be hugely advantageous when securing better rankings.

The Importance of Organic Traffic and SEO

If you want to get cost-effective rankings for your site, you can’t beat SEO. SEO is cheaper than paid advertising campaigns. The even bigger advantage is that the effects of SEO last for a long time.

PPC campaigns need to be renewed as bidding costs change over time. SEO tracking tools use data to compile keyword lists and you can generate more keyword ideas.

SEO can feel like a huge time suck that sponges up a lot of time from your end. However, you will see serious increments in your traffic and overall rankings after some months. The longer you stay at it, the more links and site authority you build. You can go after bigger and better keywords and so on.

You can also target long-tail keywords and more detailed keywords for content and for specific sub-topics.

It’s an excellent way for you to see results really early and get strong momentum for your ranking efforts. A third of Google’s traffic is from search queries that are four or more keywords longer.

Ways to build an SEO strategy

An SEO strategy isn’t always about targeting the most popular search terms and expecting to compete with others fresh out of the oven. It’s about knowing your audience well and solving their problems with content, information, and better service.

Write for humans first and search engines second

Google’s algorithm gets better by the day thanks to human input. The search engine results now align better with our thinking. There’s no magic formula that you can use to outpace a search engine. Write for humans first and then for search engines. Your priority should be to provide your audience with the stuff they’re looking for. Anyone can spot keywords that have been shoehorned inside content. This keyword stuffing doesn’t work. Think of how you’d write a newsletter and send it through your marketing automation software. You’re not worried about search engines at the time. You’re writing for your readers. Use the same approach here as well.

Use keywords at the right places

However, that doesn’t mean you can ignore keywords. Search engines use keywords to rank your site and this helps you drive more traffic to your site.

SEO tools like Ahrefs and Google Ad planner are simple ways to input seed keywords and get more keywords in return. You can then dig deeper to find more keywords, study competitors to arrive at keyword gaps, and enrich your SEO strategy.

The right keywords drive high-intent traffic. Your sales team will thank you for this.

Keep user experience on top of your mind

A site that makes it hard to navigate doesn’t serve anyone. After some seconds of barely using the site, people tend to navigate away. Google will struggle to rank such sites. Also make sure that you strictly avoid dead links, error pages, and messy site structures that all impact your site’s rankings. For example, you may sell web design services but you may want to begin your sales funnel by offering access to a free logo creator.

People value good experience and easy navigation above all. 

Use headings and short easy-to-read paras. Optimize for mobile. This generates better conversions. 

Improve existing content & add missing subtopics

Finally, remember that SEO never ends. Google constantly updates its algorithms which means you’re always battling new updates and there’s always new work to do. If you’ve not been using SEO go back and update your content with keywords, and backlinks and improve its readability to maintain growth and build upon content by regularly updating the same.

Go back to keyword research to use phrases. Run competitor analysis and use that as the foundation of your content plan.

Each keyword should branch into new content ideas. A proper content audit should be done with tools like SEMrush and Yoast to update old content.

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